Chapter 2025 Four stages of platform construction

In the long term, all companies should move to the cloud. In the short to medium term, the first batch of people to migrate to the cloud will definitely be practitioners in the technology industry.

It is nothing more than a few important fields, such as finance, e-commerce, social networking, streaming media, artificial intelligence, big data, games, etc.

Finance is generally a private cloud.

In the field of e-commerce, Ziwei Cloud is unlikely to be a rival to Amazon Cloud.

There is almost no suspense.

In the fields of artificial intelligence and big data, Ziwei Cloud and Amazon Cloud are basically on an equal footing.

In the social field, this is Ziweixing’s home base and Ziweiyun’s biggest advantage.

As for the streaming media field, this is relying on the layout of Boss Zhou, who has early opened up the relationship between Netflix and Hulu, the two most important streaming media platforms... At present, Ziweiyun is already the most extensive in the global streaming media field. It has adopted a service platform, and may even reach cooperation with Google's YouTube in the future.

This is even more powerful.

Instead of dedicating all its resources to Google Cloud, YouTube chose to cooperate with Ziwei Cloud, which is of even greater significance to the industry.

From the perspective of Ziweiyun's sales, this has become an important argument for publicity and promotion.

In the field of streaming media, Ziweiyun has far surpassed Amazon Cloud.

this point is very important.

Because long videos are streaming media, short videos are also streaming media, and live video broadcasts are also streaming media. These are the general directions with the greatest growth potential in the future.

However, this is not enough.

Zhou Buqi is eyeing the gaming field.

Now that we have stopped making games, it can't just be as simple as making Changyou. We must focus on the game industry to further promote ecological synergy under the "Ziwei Galaxy" industry.

Cloud computing is the first to bear the brunt.

Today's cloud computing is severely restricted by the infrastructure of the Internet. Except for some major cities around the world, the network infrastructure is not up to standard. It will be difficult to rely on the cloud computing platform for all game businesses within a few years.

The main reasons are packet loss and delay.

Therefore, in recent discussions on the concept of "cloud native" within the company, in addition to strategic decisions, there are also technical route choices. It stands to reason that Boss Zhou would not be able to participate in such a sophisticated technology.

However, Zhou Buqi's foresight played a very important role in the choice of "reducing bandwidth" and "reducing delay". He participated decisively and made the decision to move towards "reducing delay". Focus on technical development.

By doing this well, Ziwei Cloud will have a huge technical advantage over Amazon Cloud when it faces the gaming industry! Coupled with Changyou's industry status and appeal, it is no longer a matter of course for Ziweiyun to win the market in the gaming industry.

However, there is no need to tell Lao Zhang these inside stories.

Zhou Buqi feels that he is becoming more and more capable, and he can despise Lao Zhang in the technical field. "I won't tell you more about the topic of cloud computing. You are a layman, and you don't understand even if I talk about it!"

Zhang Chaoyang was also used to being teased by this kid, so he didn't pay too much attention. He said thoughtfully: "Even if Zi Weiyun chooses the right technical route, it will be a few years later, right? At least at this stage, the game industry and cloud services It’s not suitable enough, unless it’s some lightweight games.”

Zhou Buqi said: "It will definitely take a few years. It can't be achieved overnight, right? There is another obvious mistake in the perfect overseas strategy, which is being too anxious. If you don't do a good job in self-operation and don't lay a solid foundation, I just want to build a platform for domestic export game services, but the foundation is not stable."

Zhang Chaoyang asked: "What ideas do you have?"

Zhou Buqi lowered his head to drink tea and thought for a long time.

At this time, Lao Zhang got a call. He hummed for a while, and his tone of voice was very gentle. It seemed that the other party was a beautiful girl.

Zhou Buqi didn't pay too much attention. By the time he ended the call, he had sorted out his thoughts and said slowly: "I have thought about it for a while, and I want to build this global game operation system. It needs to be divided into four steps. ."

"Um."

Zhang Chaoyang felt a little absent-minded after answering a phone call.

Zhou Buqi said: "The first stage is definitely still the licensing model. Authorize Changyou's games to agents in different countries and let them help with operations."

Zhang Chaoyang nodded, "Well, we are at this stage now."

Today's Changyou has a high market value, but its development time is relatively short. In addition, Lao Zhang's management strategy has been steady and conservative in the past few years, so the expansion of the business level is not fast.

Currently, these games under Changyou are mainly operated under a licensed model in overseas markets.

For example, "Dragon" is quite popular in Southeast Asia. This time it adopts the licensing model, and the share ratio is 32%. In other words, the operator earned 100 yuan locally through this game. The operator received 68 yuan and Changyou received 32 yuan.

Including "DOTA2", a popular game that has set off a global competitive gaming trend, it is only self-operated in the United States, the United Kingdom, Germany, China, and Japan, and is directly operated by Changyou's subsidiaries.

Other countries and regions adopt the authorization model.

Because Changyou's global business has not yet developed and its system has not yet been established, it can only rely on other people's resources to publish and operate games.

It's like the difference between the Big Six in Hollywood and the independent companies in Hollywood.

Why are the Big Six in Hollywood so powerful? Why do independent companies in Hollywood eventually end up joining the Big Six?

The reason lies in the distribution system.

Only the six major Hollywood giants have a global distribution system.

If a Hollywood movie is distributed by the six major Hollywood giants, it can get about 45% of the box office share. If it is run by an independent film company, because they do not have their own distribution system, they can only agent the film to other distribution companies, which will give up a large part of the profit, and the box office share will be difficult to exceed 20%.

If a Hollywood Big Six movie earns 100 yuan at the box office, they can get 45 yuan; if a Hollywood independent movie earns 100 yuan at the box office, they can only get 20 yuan.

It is impossible for independent film companies to compete with the additional benefits that such global resources bring to the six giants. Not only is it impossible to compete, most of the time, independent films have to be distributed by the Big Six in Hollywood.

In other words, an independent film company has worked hard to invest and produce a movie with a box office of 100 yuan, 55 yuan for theaters, 20 yuan for the independent film company, and the remaining 25 yuan is given to the six major Hollywood distribution companies. Separated.

Changyou is currently in the stage of an "independent film company" and does not have its own global distribution and operation system.

Of course Zhou Buqi will not be satisfied with this status quo. Next, Changyou must establish such a platform that integrates distribution, operation, and maintenance.

This is the confidence of global resources that a global gaming giant should have.

Then, Zhou Buqi talked about the second point, "The second stage is to operate independently, establish a local branch, do its own distribution, own operations, and own market."

Zhang Chaoyang raised his eyebrows, "Isn't that going to be quick? It won't take a few years, right?"

Zhou Buqi said: "What? Good morning, there is still the third stage. We must take the localization route, integrate local development resources, and provide local game development companies with good services first."

Zhang Chaoyang asked: "How?"

Zhou Buqi said: "Making games is different from making movies. Hollywood movies have been popular for a hundred years, and the American style is accepted by the whole world. Games are different. Except for a few top-level games that can kill the whole world, most Some games are regional games. This requires starting with localized games."

"Well, that makes sense."

Not surprisingly, Zhang Chaoyang was convinced by his reasoning again.

Zhou Buqi said with a smile: "Just like the British market. After Changyou has established its distribution and operation system in the UK, you must not be anxious. You cannot be like Perfect and just want to catch big fish. How can there be such a good thing?" Take your time first. After the British platform is established, first invite British third-party game development companies to settle in and help them operate the game. After serving the British local game developers and the effect is good, then introduce the United States, Germany, and France game."

Zhang Chaoyang nodded, "The last step is to introduce games from China, Japan and South Korea that have serious cultural differences with Europe and the United States."

Zhou Buqi said: "Yes, only after localization is completed can we enter the fourth stage, integrate global resources and serve global game development companies."

Zhang Chaoyang sighed with emotion, "What a big project!"

Zhou Buqi said: "So it will take a few years to do this, so there is no rush. Fortunately, after a few years, Changyou will enter the fourth stage and begin to integrate and promote a large number of global game resources. Zi Weiyun’s technical problems with latency will be solved, and its network facilities will be more optimized. At that time, it will be possible to go to the cloud on a large scale."

"Clear idea!" Zhang Chaoyang gave a thumbs up, then curled his lips and snorted, "I finally understand. You came to take charge of Changyou just to develop your cloud computing industry, right? Use Changyou as an experiment. Taste?"

Zhou Buqi laughed and cursed: "Get out!"

Zhang Chaoyang really stood up, "I didn't want to sit here any longer... Well, how about you come with me? Let's find a place and go swimming!"

Zhou Buqi had noticed it a long time ago. After he answered the phone call tenderly, he became a little distracted and said angrily: "Who is it? Which little beauty is it?"

Zhang Chaoyang refused to see him outside, took out his mobile phone, pulled out the photos, and showed him show off, "How about this? Her name is Zhang Xinyi, and she is an actress."

"Well……"

Zhou Buqi fell silent immediately.

It's not that he was surprised that Lao Zhang had anything to do with a female star, he was used to it.

The key is, why does this Zhang Xinyi feel so familiar?

He came into contact with so many actresses that I really can’t remember them all.

My mind was like a ball of mush, with only one question lingering in my mind: "Have I slept with this woman?"