Chapter 2058 Savage Growth

"Talking Cat" was a game recommended by the secretaries. Zhou Buqi was very optimistic about it, so he made a request directly to the board of directors.

Want to buy the game company behind "Talking Cat"!

Before that, he had already had it checked.

This game company is called outfit7. It is a European company headquartered in Cyprus. However, "Talking Cat" is now a world-class game. Although the overseas market is not as popular as domestic, it is not bad in the game sector.

If this company wants to grow bigger, it must move.

The administrative headquarters can remain in Cyprus, but the actual headquarters still has to go to the UK or the United States, just like Spotify. It’s not that small countries can’t do it, it’s that small countries don’t have the talent.

Without talents, we cannot achieve world-class achievements.

Nokia's headquarters is in a small Nordic country. This is all in name only, and its core businesses are in branches in large European and American countries such as the United States, Britain, Germany, and France.

However, it is not easy for a company in a small country to expand into a larger market, and it may collapse. Small fish are very happy in ponds, but they may freeze to death directly in the sea.

In the previous life, outfit7 suffered from this kind of irreversible backlash.

Not only did it fail to develop more excellent games, but it could not even maintain the industry status of "Talking Cat". There were big problems in terms of products, marketing, operations, etc.

Later, a domestic listed company bought Outfit7 for US$1 billion, then adjusted its business structure and quickly regained its vitality.

Changyou is now an absolute gaming giant.

Take action!

When outfit7 is facing the risky transformation stage from a small country to a big country, go acquire them!

What Zhou Buqi said was not unexpected.

He has said many times in the past that Changyou must focus on mobile games, buy and buy along the way, and quickly enter the market while others are still waiting and watching and are not sure.

Why haven’t the world’s major game manufacturers taken action on currently popular leisure games such as “Angry Birds”, “Jumping Doodle” and “Talking Cat”?

The answer is simple, not sure.

I have doubts, is mobile gaming okay?

The game is actually just lines of code and strings of data. The more codes and data, the richer and more fun the game will be.

And this requires computing power.

Smartphones are too bad and their computing power is too weak.

The existing game giants are basically listed companies. They have been developed for many years. Their systems, structures and thinking are somewhat rigid, and many of them are still traditional.

They all want to rely on extraordinary computer performance to create some high-quality games.

They really did it.

Many senior gamers spend tens of thousands of dollars to configure their computers in order to play games well.

In the current situation, most people can see that mobile Internet is the future, but many people are still slow to move and focus on the PC side.

Because they do not think that the mobile Internet will flourish in a short time. It took more than ten years for the PC Internet to fully bloom.

Mobile Internet?

Still early!

Not in a hurry!

In fact, technology giants such as Baidu, Alibaba, Google, Amazon, Facebook, and Microsoft have made certain misjudgments. They do not believe that mobile Internet will replace PC Internet in a short time.

Therefore, in the eyes of many traditional game companies, games like "Angry Birds" and "Talking Cat" are not worth mentioning at all. They are completely short-lived and will decline in a few years. They are not worth buying.

This is actually true.

This kind of casual mobile game has been the most popular in recent years, and will "disappear" in a few years. It is really short-lived. Just like Baokai Game Studio, in the past few years, too many popular casual games have been launched, but they are basically short-lived, popular for a year or two, and then disappeared.

However, there is a huge difference here - the base!

One, quantity.

How many PC computers are there? It’s good if one family can have one. But mobile phones are different. Everyone has one or even several mobile phones.

Two, time.

Sitting in front of the computer and playing games, time is always short. Mobile phones are different. You can make use of a lot of fragmented time. And fragmented time is the most suitable for playing casual and puzzle games.

Three, threshold.

As people get older, they no longer like to play games. In fact, it’s not that I don’t like to play, it’s that I can’t spend a lot of time and energy on games like young people.

If it's a computer, you won't even touch games when you get older; things are different with mobile phones, which greatly lower the threshold for playing games.

Traditional PC games are completely incomparable with mobile games.

The latter has too many natural advantages and is a combination of past PC games, TV games, handheld games and handheld game consoles.

For example, a game like "Swallowing Fish" by Baokai.

On the PC side, when it is popular, there may be 10 million players, accounting for 20% of the market, and taking the entire casual game market by storm. Two or three years later, the popularity declined and the market share was only 2%, with only 100,000 people left.

It was indeed a flash in the pan.

The mobile version is completely different.

After the mobile game version of "Eater Fish" was launched, it quickly became one of the top games in the casual game market. After two or three years, the craze wanes, and then it’s just a flash in the pan?

That's not the logic at all.

There are now 200 million gamers in the world, and in two or three years it will be 1 billion.

Even if the popularity subsides and the proportion shrinks, the overall base has greatly increased. The money earned by "Swallowing Fish" for Baokai will not only not decrease every year like the PC version, but will increase year by year, more and more.

To sum up, the global IT industry now basically has a consensus that the mobile Internet is here, but no one believes it will come so soon.

The gaming industry has a more traditional understanding, always thinking about mobile games based on the logic of PC games.

When faced with some emerging excellent mobile games, people will be wary and think that these are short-lived companies and not worth buying. And here’s your chance to take a dip!

While others are unsure, just wave the money and get off!

Not to mention that, Zhou Buqi wanted to do something big, and said loudly: "In the next two or three years, Changyou's strategy must be proactive, or it must grow unreasonably and savagely!"

"Savage growth?" Zhang Chaoyang frowned slightly, "How should we understand it?"

Zhou Buqi said: "Three aspects. First, in terms of capital, we must actively raise funds and don't be afraid to bite if we have more money. Whether it is debt financing or equity financing, we must get more money."

Zhang Chaoyang twitched his lips and said, "There are already 3 billion US dollars in Changyou's account."

Zhou Buqi said: "Every year, we have to give 2 billion US dollars, 1 billion US dollars to Mattrick, mainly for the acquisition and investment of European and American game studios. 1 billion US dollars to Ren Yuxin, mainly for China, Japan and South Korea The acquisition of regional game companies. This is a rule. The acquisition of "Talking Cat" is not within the rule, and additional money will be given."

Zhang Chaoyang's eyesight went dark.

Depend on!

This kid is crazy!

How can anyone spend money like this?

Changyou has nearly 3 billion U.S. dollars on its books, and it has given 2 billion U.S. dollars to its two joint CEOs to make acquisitions in their respective territories. If you want to buy a popular game like "Talking Cat", you will probably need hundreds of millions of dollars.

In just a few sentences, Changyou's cash flow was drained?

No wonder Ziweixing International has been constantly issuing bonds, and recently it has been selling company assets, even selling Twitter... This guy really spends money without blinking an eye, and he just lost 3 billion US dollars?

Fortunately, after merging the game division of Ziweixing, Changyou's earning power has been greatly improved. According to rough estimates, it is easy to generate operating profits of US$1 billion per year.

It's quite peaceful.

But Zhou Buqi's next sentence made Lao Zhang give up his fantasy, "We need to recruit more people, set up more project teams, and develop more mobile games in various categories and with various creative ideas. The more the better! 50 models are too few, 100 models are too few." It’s not enough, 200 games is not much! In short, quality must be there, quantity must be even more! There are 80 million US dollars to make "The Deer and the Cauldron". If 50 mobile games are developed with this money, the money earned can be as much as 5 "Dragon Knights" department"!"

Zhang Chaoyang almost went crazy, "Even if we create 50 mobile games, one of them may not be successful!"

Zhou Buqi smiled and said, "You are still thinking about traditional PC games. PC games have developed to the extreme. Players have played all kinds of excellent games, and the competition will be fierce. Mobile games are different. On the one hand, mobile games The performance is not good. On the one hand, players have never seen it before and are not so picky. They can play Tetris for several hours at a time."

Zhang Chaoyang continued: "Quality cannot be quantity."

Zhou Buqi said: "So we need to buy, buy, buy as soon as possible, and it will bloom all over the world. We should build more game studios and run them independently as much as possible."

Mattrick and Ren Yuxin looked at each other.

Boss Zhou has just taken office.

It is inevitable that new officials will have three things to worry about when they take office.

They didn't dare to be like Mr. Zhang, who didn't have the confidence to question. But the worry in my heart is inevitable. I feel that the big boss's strategy is too radical.

It's really barbaric.

Fortunately, Guo Pengfei is not afraid of the authority of the big boss. He frowned slightly and expressed his worry, "The steps are too long, and it is easy to pull the crotch! Do you want to be more stable?"

"don't want!"

Zhou Buqi is neat and tidy.

Guo Pengfei twitched the corners of his lips, "Just do it so hard?"

Zhou Buqi said succinctly: "Yes, just work hard and rush forward! I know that normal business development is gradual, one step at a time. But now is a special period, a window period for the mobile game market. This is the stage of seizing territory. Playing slowly will mean wasting the opportunity to fight!"

Guo Pengfei took a deep breath and said in a deep voice: "Let's seize the territory first. As for whether after seizing the territory, whether the chickens and dogs will be restless or the singing and dancing will be peaceful, it doesn't matter. Even if there is a rebellion later, we must continue to seize new territories. . After the country is conquered and the sphere of influence is defined, we can then go back to governance with peace of mind and run the company's business with peace of mind."

As expected, he was a direct descendant, and he quickly followed Zhou Buqi's thoughts and expressed his support.