Chapter 2059 From making money to earning fame

In fact, during the past period of time, Zhou Buqi has been laying the groundwork and explaining his development ideas for Changyou to several core figures. But now that his true colors are revealed, it's still a bit shocking.

Everyone understood what he meant by this "barbaric growth".

To put it bluntly, it is blind expansion! Overextended!

There are so many companies that have fallen into operational crisis or even bankruptcy due to over-expansion. It is a must-teach case in almost all business courses.

It's a negative tutorial.

For example, Claiborne in the United States was originally a prosperous women's clothing brand company. Later, it over-diversified its development. As a result, the company's managers were unable to master the core products, and a large number of products that did not meet market demand appeared, prompting many customers to migrate. Falling in love, causing the company to fall into crisis.

Another example is South Korea's Daewoo Group, which was once known as the "Kim Woo-jung Myth." However, in the 1990s, it proposed the concept of "global management" and began to attack across the board and continue to carry out large-scale global acquisitions. At its peak, it once had to purchase goods every three days. Acquisition of a foreign company. Then it fell into a debt crisis, tall buildings collapsed, and in the end it could only produce some low-end Daewoo cars.

Another example is the domestic Wugu Daochang, Huiyuan, Fanke, Sanjiu Group, etc. All of these companies, which were originally prosperous and promising, quickly moved to the edge of the market due to blind expansion.

Worthy of vigilance!

Seeing that the situation is a bit out of control.

Alex Jones, the director representing Ziweixing International, coughed and spoke in a serious tone: "Rapid growth is a human nature, and entrepreneurs are typically impatient people. IT This is especially true in the field, where everyone wants to win the market and change the world.”

Zhou Buqi nodded, "Yes, only when a commercial company wins the market can it change the world."

Jones said solemnly: "Just in August this year, researchers from Berkeley and Stanford University analyzed 3,200 Internet companies in Silicon Valley that were originally high-speed growth and promising, but later failed. Survey data showed that 74% Companies fail because they expand prematurely. If you rush to expand without laying a good foundation, you will eventually lead to despair and failure."

This time, there was no need for Boss Zhou to speak.

Guo Pengfei came to express his position, "You are talking about premature expansion. Changyou's foundation is not bad. This data can't explain anything. There are many cases of over-expansion leading to company failure, and there are also many cases of over-conservatism leading to company failure! Sohu back then It is the largest Internet company in the country, but it is now marginalized, and a large part of the reason is that its expansion is too slow."

Zhang Chaoyang almost died of anger.

I thought this kid must have done it on purpose. I saw that Zhou Buqi was questioned by the directors headed by him at the first board meeting, and he was fighting against injustice.

However, it is not unreasonable for this kid to be angry.

It was the first time that the board of directors showed no face to me, and I felt really sorry.

It is right to question, but questioning is of no use!

In other words, these foreigners may not understand the situation very well. Zhou Buqi has already decided on something, so who dares to object? It’s useless to object, you have to implement it!

Zhang Chaoyang also had this realization. He felt that he could no longer be the leader of the opposition, otherwise disrupting the atmosphere of the board of directors would even shake Zhou Buqi's authority.

Lao Zhang quickly expressed his position and said in a relaxed tone: "JD.com can surpass Dangdang because Dangdang's strategy is too conservative and its expansion speed is too slow. This gives JD.com the opportunity to catch up. There are also Gome and Suning in the past few years. , they also implemented a strategy of rapid expansion at that time and suffered a lot of doubts. In fact, they all succeeded and became chain giants across the country. Barbaric growth means adding leverage, which is extremely risky, but as long as they succeed, they can get Several times the fruits of victory.”

Guo Pengfei glanced at him and his face looked better.

In fact, his attitude is also ambiguous.

We are not familiar with the game business, so going to overseas markets to make waves... is too risky.

However, seeing Boss Zhou’s firm attitude, there is no need to hesitate.

Just support him!

Ziweixing has developed so rapidly in recent years. In fact, it has been following the path of brutal expansion and has been in the midst of high-risk growth and expansion.

Then, it becomes more and more successful, and the fruits of victory become bigger and bigger.

In Guo Pengfei's view, if you don't understand, just shut up. No one is qualified to question it. Unless Boss Zhou is ambiguous and needs everyone's opinions, then everyone can brainstorm ideas. Once he has made up his mind, don't waste time talking nonsense, just follow his wishes!

Zhou Buqi remained calm and didn't speak.

Zhang Chaoyang sighed secretly, thinking that this kid had quite a temper, so he took the initiative to take over the task of presiding over the board of directors, and said with a smile: "The discussion is over, let's vote? Raise your hand in support of Chairman Zhou Buqi."

As soon as he finished speaking, he was the first to raise his hand.

Guo Pengfei and Ren Yuxin followed closely behind.

Then, one by one, they raised their hands.

In the end, only Zhou Buqi was left sitting firmly without raising his hand. The other eight directors present raised their hands and agreed to his "barbaric growth" plan.

Zhou Buqi then smiled slightly and decided, "Then let's do it!"

…

Although Zhang Chaoyang raised his hand in support, he was actually very reluctant. After the meeting, he took Zhou Buqi to the office and said worriedly: "Is this really what happened?"

Zhou Buqi looked at him strangely, "Didn't you vote?"

Zhang Chaoyang said angrily: "I'm trying to give you face. I can't oppose you at the first board meeting, right?"

Zhou Buqi opened his eyes wide, "What do you mean? The board of directors didn't object the first time, but they will object in the future? You have handed over power, and you still want to be the emperor?"

Zhang Chaoyang said angrily: "I don't have time to talk nonsense with you. Why don't you tell me about such a big matter in advance and we can discuss it."

Zhou Buqi said: "Didn't I say it a long time ago that Changyou should focus on developing overseas markets and develop its mobile game business."

Zhang Chaoyang said with a wry smile: "Then I didn't expect you to be so big! Changyou has a total of 3 billion US dollars in its account. How can you just throw it all in?"

"As you said, what's the point of putting money in a bank?" Zhou Buqi curled his lips, "If you don't invest it, how can it be left to earn interest?"

Zhang Chaoyang frowned, "It's too risky for you to do this."

Zhou Buqi said: "The risk is a bit high, but as long as it succeeds, the benefits will be greater in the future."

Zhang Chaoyang asked: "What if it fails?"

Zhou Buqi looked indifferent, "If you fail, you will fail. I would rather fail than make a small fuss."

Zhang Chaoyang was almost angry to death, "Why are you so stupid?"

Zhou Buqi snorted and said calmly: "First of all, the decision I make will not be wrong. The next two or three years will be the best period for Changyou to grow wildly! If you catch it, Changyou will be the global leader in the mobile game market . Second, Lao Zhang, you have to understand that I am different from you. My fame and social status have already put me there, and I can’t retreat even if I want to."

Zhang Chaoyang said: "No one asked you to retreat."

Zhou Buqi said: "Sail against the current, if you don't advance, you will retreat. For me, if you advance slowly, you will retreat!"

"you……"

Zhang Chaoyang was so angry that he couldn't speak. He felt that this guy's tone was too loud and arrogant.

Zhou Buqi was very calm and said with emotion: "Lao Zhang, your position is too low and you may not be able to understand my current situation. I'll give you a few years. You can think more about it when you go back. You must learn to think from others' perspective and don't always limit yourself." In your own little world.”

Zhang Chaoyang was numb.

Look at him blankly.

Judging from this kid's serious look, it doesn't look like he was joking. Is this crazy? Do I still need you to give me lessons?

However, these words really have some effect.

Let Lao Zhang find a new perspective on the problem.

It really makes sense!

Zhou Buqi is now a world-class entrepreneur, and his reputation in the IT industry is no worse than that of Bill Gates, Steve Jobs, Larry Ellison, and Mark Zuckerberg.

He personally entered the game industry, which is a major event that can shake up the global game industry!

After Changyou's shareholders' meeting, gaming stocks around the world were in a frenzy, with almost all of them rising sharply.

In the current period of sluggishness and confusion in the game industry, both game industry practitioners and the capital market are full of expectations for Zhou Buqi.

I hope he can be like Apple's Steve Jobs, who has changed the face of the notebook, Walkman and mobile phone industries by speaking out and doing things on stage.

In many lifeless industries, only the emergence of such epoch-making entrepreneurs and the changes they make can bring new looks, new patterns, and new vitality to the industry.

Now, the focus of the global game industry is on Zhou Buqi.

If it just develops steadily and mediocrely, it will certainly be very stable for Changyou, and the stock price can slowly increase... but this will definitely disappoint big industries and big capital.

Working in a small way, it really lacks the elegance that a big entrepreneur should have.

After Jobs returned to Apple that year, he cut off more than a dozen of Apple's business lines like he was chopping up melons and vegetables. The movement was unusually large and bold.

The higher the status and prestige, the greater the expectations.

Either Zhou Buqi will step down and become the chairman of Changyou. Now that he has become the chairman, he must make some big changes in the gaming industry!

This is consistent with his current status.

It just so happens that there is such an opportunity now!

It is an era of unified transition from PC games, TV games, and handheld games in the past to mobile games.

Mobile games are the future!

Zhou Buqi leads Changyou and colleagues in the global game industry to make great strides together to welcome the new era of the mobile game world! He, Boss Zhou, is the leader of change in the times!

If it hadn't been for such an opportunity to become a "leader", Zhou Buqi would not have been able to take charge of Changyou.

Making money is secondary.

At Zhou Buqi's current level, he has reached the stage of transformation from making money to making fame.