Chapter 249 Copywriting

The acquisition of Dongfang Micropoint was deadlocked, but the acquisition of Yian Technology went smoothly, and bought the small team of 17 people at a price of 550,000 yuan.

When Ji Zian and Wu Hanqing arrived, they immediately started working on the research and development of the security guard that Zhou Buqi said.

From a technical point of view, security guards are simpler than antivirus software.

However, for the IT industry, technical problems are often the easiest to solve, and the most difficult thing is to understand user habits and launch a product that is loved by users.

This is Zhou Buqi's strength.

Ask him about his skills, he is poor and white.

But at the application layer, he has too much experience.

No extra ideas are needed, just imitate the interface, functions and operating habits of the previous 360 security guards. It doesn't even need user feedback, just act arbitrarily.

The successful acquisition of a small company made Wu Hanqing very excited.

The fly in the ointment is that in this small company, there are not many technical experts, everyone is older than him, and everyone is not as skilled as him.

Wu Hanqing applied to Zhou Buqi again, and he wanted to acquire a high-end technology community called ITPUB.

"what is that?"

"It is equivalent to a forum dedicated to discussing technical issues in database, ERP, technology development, operating system, network, etc. Currently, there are more than 400,000 registered users, and more than 20,000 people are active on it every day."

"Is there a technical expert here?"

"Of course, too many!"

Wu Hanqing smiled, full of confidence.

Now, he has graduated from a bachelor's degree. When he was studying at Xi'an Jiaotong University, he founded a phantom forum, mainly for information security. But this is a minority after all. At present, the largest technical information exchange platform in China is the ITPUB community.

Ji Zi'an said: "I think this idea is quite good. If this community is well used, it can be used as a supplementary benefit of the school intranet, helping many college students who are interested in IT technology. It can also make the school intranet a wide network of people and connect them early. Establish causal relationship to facilitate the recruitment of talents in the future.”

Seeing his approval, Zhou Buqi stopped asking, "What about the price?"

Wu Hanqing said: "One million should be able to win."

"Well, let's do it then."

The price is not high, and it involves technology, Zhou Buqi has no reason to refuse. He stood up and looked out of the window of the small office of Yian Technology, just in time to see the tall and magnificent Weixin International Building.

I wish I could move in sooner.

All businesses are moved to the same office, and everyone can have business exchanges and transfer of various technicians... He doesn't have to run around every day.

"Dongfang Weidian can't relax, Zi'an, you still have to run more."

"Um."

Ji Zian sighed softly, lowered his voice, and said with some unbearable: "Mr. Liu is very miserable now, he has 9 mobile phones in his hand, and he is afraid that the calls will be monitored."

Zhou Buqi said indifferently: "He is asking for trouble. I have drawn him a Tao. If he doesn't leave, what can I do?"

Ji Zian said in a very speechless way: "The company he established with all his efforts, and the products he developed...then, they are just like his own children, how can they be sold as soon as they are sold?"

"I'm still not hungry. It's not uncommon to sell children and daughters throughout the ages."

Zhou Buqi shook his head, knowing that he was a gentleman, so he couldn't say more, so he curled his lips and said meaningfully: "Zian, believe it or not, this matter is now led by Ruixing, after a while... Jinshan Anti-virus and Jiangmin anti-virus must also participate."

Ji Zian opened his eyes wide, "No way?"

Zhou Buqi looked indifferent: "This is the shopping mall."

...

After more than a month of actual market testing, the response of solid cup milk tea is very good.

Next, you can do something drastic.

Physical business is not the same as the Internet.

The Internet relies more on services, word-of-mouth and user experience to attract users, while physical business is simple and crude, just two words-advertising.

And it's a traditional TV commercial.

Fang Qiwen had worked in Lehaha before, and he was proficient in this set of processes, advertising, holding dealer conferences, receiving orders, taking deposits, expanding production, and thus launching nationwide sales.

Zhou Buqi is going to attend a meeting.

On the one hand, relying on his advanced experience in previous lives to provide some advice, on the other hand, to learn relevant marketing methods from Fang Qiwen.

Unexpectedly, Xu Wenxuan sent another text message: "Uncle, I want to play with you, can I?"

Zhou Buqi instinctively wanted to ignore it, but suddenly remembered that it was summer vacation, and Wu Yu and Shi Jinglin had already traveled to Sichuan and Sichuan, and they were going to visit the filming site of "Crazy Stone".

Wen Zhixia was extremely busy with work.

Taking advantage of the summer vacation, she will arrange for someone to inspect all 5,000 bicycles, and those with poor quality and slight damage will be sent back for repairs.

And the 5,000 bicycles of Peking University are communicating with the school, asking them to clean up the abandoned bicycles on campus and build awnings for shared bicycles.

Xu Baihui left, and Xue Baoshan also asked for leave to go home to see her mother...

Zhou Buqi suddenly felt a little lonely, so he dialed the phone: "Where are you? I'll pick you up."

"Uncle? Wow! I... I'm here at Feiteng Film and Television City."

"Why did you go there?"

"There are extras here, my classmates and I will come over and try."

"Have you chosen?"

"I didn't encounter anything."

Xu Wenxuan said very disappointed.

"Well, is your classmate male or female?"

"Girl, she's pretty. How about I take her there to meet you?"

"Forget it, I'm not interested in women in your entertainment industry."

"Uncle, you look down on people."

Xu Wenxuan was not very happy, her voice was full of grievances.

Zhou Buqi snorted coldly: "Whether you look down on it or not depends on whether you can live up to it."

"I'm working hard, okay?" Xu Wenxuan said unconvinced.

"Your place is too far away. I won't go there. If you want to find me, come back quickly and wait for me at the school."

The film and television city is too far away, it takes two hours by car, so Zhou Buqi will not go there.

Hang up the phone and go directly to the milk tea factory.

In fact, now Zhou Buqi has lost interest in milk tea.

Milk tea shops are okay, they can be spread all over the university campuses across the country, and they are not separated from the main positioning of their team. Solid cup milk tea is a bit nondescript.

Apart from making money, there is no value in life that can be realized.

And even if it is to make money, there is not much market, that is, billions of dishes. In the future, there will be competition from brands such as Xiangpiaopiao, Youlemei, and Xiangyue...

With the success of his career, the increase in wealth, and the teachings of Principal Hu and others in the school, Zhou Buqi felt that he had a higher pursuit in life.

The sense of accomplishment brought by this pursuit is far better than chasing women.

Of course, what a woman's tenderness brings is comfort and enjoyment, and a rich and colorful personal life, which is incomparable to the sense of accomplishment in career.

Grab with both hands.

At the milk tea factory, Fang Qiwen led people to make three marketing plans.

Wu Gaoyi, Meng Houkun and others were all there.

The people from the marketing department will tell you the specific details of these three marketing plans.

The first copy, limited to the capital area, advertised on Yanjing Entertainment Station, local radio channels, buses, subway stations, etc., with a marketing budget of 2 million yuan. It is expected to attract 25-30 dealers and get the initial order of 5-6 million yuan;

The second copy, expanded to the Beijing-Tianjin-Hebei region, advertised on CCTV's side channels and local stations, with a marketing budget of 20 million yuan. In particular, it can attract 50-80 medium and large dealers, and obtain an initial order of about 30 million to 50 million;

The third copy, promoted to the whole country!

Advertise directly on CCTV, and at the same time advertise on Yanjing TV, Mango TV, Jiangsu and Zhejiang TV, rely on the most top-notch advertising to promote the brand, and the marketing budget is not less than 100 million. It is expected to attract all food and beverage distributors across the country and obtain an initial order of about 200 million.

The first copy is the safest, and the return ratio of orders and budget is also the highest.

With a budget of 2 million yuan, the milk tea company can also bear it alone.

The disadvantage is that the audience is too small and the promotion is too slow.

In the south, Xiang Piaopiao is already well-known. If Yuanwei milk tea was launched steadily, the market would have been robbed long ago.

The second plan is more moderate, and it will be tested and promoted in the Beijing-Tianjin-Hebei region. If the sales of such a large film are indeed successful, then it will be advertised on CCTV and major local stations with high ratings, and promoted to the whole country.

The advantage is that it is relatively safe, and the profit obtained from the expected return of the first phase of the order can barely cover the marketing budget of 20 million yuan. As long as the operation is successful, the second phase and subsequent orders will be all profits.

The disadvantage is that the market in the Beijing-Tianjin-Hebei region is not big enough. After the two phases of orders are placed, the market is basically saturated. It is also in a laissez-faire attitude towards its competitors in the south.

The third copy... Zhou Buqi couldn't bear to look at it directly, it was too sloppy!

An advertising budget of 100 million can only attract orders worth 200 million?

Calculated based on the 30% net profit of cup milk tea... This is not enough to pay for advertising costs, and two consecutive orders are required to pay back the cost.

The only good news is that CCTV is very confident that it can broadcast advertisements first and settle the advertising fees at the end of the year. However, if anyone still doesn't pay for CCTV...then wait for death.

"Risk! Risk! Risk!"

Zhou Buqi wrote down these three words continuously on the paper.

Once the risk is out of control, the product will be unsalable. Not to mention the second phase of the order, the first phase of the order could not be sold out, and the dealers returned the goods one after another... Then they could only file for bankruptcy.

Zhou Buqi wrote and drew, raised his head and asked, "Director Fang, you are a professional, what do you think?"

"I think the second copywriting is the most suitable for us." Fang Qiwen coughed lightly and talked eloquently, "The promotion of products needs to be done step by step, from point to line, from line to surface. Buy it, and it is likely to collapse due to poor handling of the supply and demand side, such lessons are not uncommon."

Zhou Buqi nodded.

Evergrande Bingquan is like this, suddenly appeared, then swept across the country overnight, and then disappeared...

The gameplay of traditional industries is really different from that of the Internet.