Chapter 2762 Event Broadcast

Everyone has weaknesses, and Musk's weakness is women. According to him, he inherited it from his father, who was a bastard who spent his life looking for women.

Zhou Buqi wanted to give him some advice and ask him to put his career first. In particular, for a while, he was involved with actress Amber Heard, on and off for many years.

This Amber Heard is extraordinary. She is Johnny Depp's wife. She is best at playing with people's hearts and forcing PUA. She made Depp fascinated, pooped on his bed and then said it was a dog. It tortured him so much that he almost ruined his entire acting career.

After becoming friends with Musk, the methods became endless.

Musk almost jumped off the building.

This dealt a fatal blow to his career, even more serious than the 2008 financial crisis when both SpaceX and Tesla faced bankruptcy. Musk went to Apple to find Cook, saying that he wanted to sell Tesla to Apple, and his whole life fell into the lowest point.

This is really too much of a delay.

But then I thought about it...

forget it!

Heroes have similar interests, and Zhou Buqi feels that he really has nothing to say. In particular, he has a large territory in the entertainment industry. Musk is obsessed with and interested in female celebrities and so on.

Having this relationship is also helpful for Zhou Buqi to use his honey trap and restrict Musk from doing things that are not beneficial to him.

Zhou Buqi did not have a deep understanding of the technical field and was afraid that Musk would poach his own great scientists. When he took Musk to HBO, he was ready to participate in the formal platter investment cooperation signing between Tinghua Entertainment and HBO.

At the signing ceremony, HBO also invited the crew of "Boardwalk Empire" that is currently being prepared to participate as a foil. There were many beautiful actresses, and Zhou Buqi introduced three young and beautiful girls to him in one go.

This was not enough. After the signing was over, Zhou Buqi said again: "By the way, the Victoria's Secret Fashion Show will start in a few months. Do you want to attend?"

Musk was still a little unfinished, but fortunately there was a cocktail party in the evening. He was looking forward to it, but he was a little distracted, "Victoria's Secret Show? Not going!"

"Aren't you going to do either of these?" Zhou Buqi shook his head and explained to him, "Actresses who shoot American TV series are more beautiful than those who shoot movies, but models who do catwalks are more beautiful than actors who shoot American TV series, especially the Victoria's Secret show. ...You will know when you go there, I can take you to visit the backstage."

"No, I'm not going."

Musk refused firmly.

Zhou Buqi was very surprised, "What's wrong?"

Musk said: "My mother is a model."

"oh……"

Zhou Buqi smiled coquettishly, this was considered to be a gunshot.

Musk also regarded him as a good friend, and said sincerely and straightforwardly: "When I was in school, when I was in the most difficult financial situation, it was my mother who worked as a model and earned tuition and living expenses for me and my younger brothers and sisters."

Zhou Buqi nodded, "Yes, I understand."

Musk continued: "She told me that those girls who work as models are from the bottom of society who live a very difficult life. It is not easy for them to succeed."

"yes."

Zhou Buqi laughed haha.

In which industry do you think the majority of practitioners are not at the bottom of society? Actresses and female singers are all like this, and I don't see any sympathy from you, and they all have a great time.

However, my mother has been a model her whole life, so she always has to avoid suspicion appropriately.

It really has the meaning of what Confucius said in Confucianism: "The son is the father's hiding place".

At the cocktail party in the evening, Zhou Buqi went with Bao Shan on his arm. This is an event organized by HBO, and naturally many Time Warner executives are involved.

While they were drinking and drinking, a guy named Ped Jassim came over and claimed to be the president of CNN Sports. Time Warner established a cable sports station last year and invited many big stars in the sports industry to help out. It is eyeing the increasingly popular market of sports broadcasting.

Ped Jassim's faith can be seen from his name. He has a big beard on his face. He doesn't know how many wives he has married. He is very humble. "Mr. Zhou, are you not interested in sports events? "

"How could it be?" Zhou Buqi smiled, "You should know that I own many teams."

Peder complimented: "I heard that you recently acquired the San Francisco 49ers and brought the greatest players to the Greater Bay Area. However... Mr. Zhou seems to have little involvement in event broadcasting. Judging from the current market, Broadcasting of sports events is one of the biggest growth areas.”

Zhou Buqi said: "I don't do TV stations."

Pei De said: "What about the online platform?"

"Um?"

Zhou Buqi raised his eyebrows.

Ped Jassim put forward his suggestion and pondered: "The competition for the copyright of sports events is too fierce now, especially Disney's ESPN. In order to grab the exclusive broadcast rights, they always give sky-high prices. If both of us Cooperation, we get the TV broadcast rights, you get the Internet broadcast rights, and together we can compete with ESPN, maybe we can open up a new situation."

Zhou Buqi suddenly remembered something.

The U.S. broadcast rights for the Premier League were bought by CNN Sports. This relationship is quite big, not short-term benefits, but brand effect.

The Premier League's broadcast sharing system is divided into two parts, one is local and the other is overseas.

For the local part, there are collective shares and individual bonuses. The collective share is an average share, and the individual bonuses are calculated based on the number of broadcast games played by the team. In other words, the more games are broadcast, the more broadcast fees will be obtained.

The overseas part is different. All revenue is shared collectively. Overseas broadcasters can broadcast it to whomever they are willing to broadcast. The broadcast revenue is packaged and transferred to the Premier League company, and everyone shares it equally.

In other words, Manchester United has broadcast 1,000 games in different countries and regions overseas, while a small team like Brighton has only broadcast 10 games overseas... But the actual overseas broadcast revenue is the same for Manchester United and Brighton. .

This is a short-term benefit.

But the brand value is different.

Manchester United has broadcast 1,000 games overseas. This is just like advertising. The more games it is broadcast, the stronger the advertising effect. If the advertising effect is strong, the brand value will be reflected.

The more brand value there is, the more sponsors will come.

Why do Premier League teams like to find American owners?

It's not because American bosses are rich. On the contrary, American bosses are all self-interested and stingy. It's because the U.S. has a developed market economy, is big, rich, and attractive.

With an American owner and connections in the United States, the broadcasters over there can continue to broadcast their own team's games...then the team's sponsorship fees will make a qualitative leap.

Manchester United's ability to have top-level commercial income has a lot to do with Santoku's connections and operational capabilities in the US market. Another example is Liverpool, which was acquired by Fenway Group in the United States. Regardless of the results, from a business point of view, within a few years, Liverpool will be able to obtain a lot of sponsorship income from the United States and make a lot of money. Big money.

Event broadcasting is the most powerful and powerful advertising!

Many people are not Manchester United fans, but the TV station keeps showing Manchester United games, and watching them... they gradually become Manchester United fans.

Zhou Buqi realized this, so he couldn't reject the bearded man coldly. He was a little embarrassed: "I do do a lot of Internet business, but I am not involved in the broadcast of sports events now."

"I know your relationship with Netflix..."

Pedjasim is the president of CNN Sports, and he doesn't care if Netflix and HBO are competitors. As long as the sports station can do it, he would rather cooperate with Netflix.

Zhou Buqi said quickly: "No, I don't have any say in Netflix. Netflix is ​​an AB stock, and I have no choice."

This is a bit far-fetched.

He has a huge influence on Netflix.

But he is unwilling to push Netflix to broadcast sports events. This business is too difficult to do. The broadcast fees for sports events are too expensive. For example, the broadcast fees for football are billions of dollars a year.

With this kind of money, I can make dozens of movies and TV series!

Sports games are all time-sensitive. After the live broadcast, no one will watch it repeatedly. The traffic effect and customer retention effect will be very poor, and it is impossible to attract new users through the video tapes of old games.

If this money is used to produce film and television dramas, it will be different. It can have huge long-term value, bring traffic, retain users, and attract new users in the long term.

Forget about Netflix.

Ziweixing Media, which specializes in sports Internet, has discussed many times in its board of directors and senior management meetings whether to get involved in the field of live sports streaming... but was rejected by Zhou Buqi.

You may be able to make money in this direction, but the price/performance ratio is too low.

Not suitable in the short term.

Another point is that Zhou Buqi does not want to push Americans to watch Premier League games on the Internet...Watching games on the Internet, fans can watch whoever they want to watch.

It's different on a TV station. Fans have to watch whatever the TV station plays.

The TV station broadcasts Manchester United every time, so fans have to watch Manchester United every time.

This is more conducive to building a brand.

Ped Jassim did not give up, "ESPN can create billions of dollars in profits every year. This is a huge and promising market."

Zhou Buqi nodded, "Well, the sports industry has shown explosive growth, which is indeed a good direction. But for now, we really have no idea of ​​broadcasting the event. In my opinion, the film and television industry There is a big distance from live sports.”

Pei De was a little disappointed.

Zhou Buqi smiled and said: "However, I am very willing to support your work and believe that CNN Sports can get better and better under your leadership."

"Um?"

Pei De's eyes lit up.

Zhou Buqi said: "Yahoo can become an advertiser for CNN Sports, and Yahoo is also willing to become the sole broadcaster of the Internet highlight rights for the US Premier League copyright owned by CNN Sports."

"Exclusive broadcast of the highlights?" Pei De was very happy, "That will cost a lot of money!"

Zhou Buqi smiled and said, "If CNN Sports can broadcast as many Manchester United games as possible, preferably all games, Yahoo can launch extensive cooperation with CNN Sports from the perspective of communication. "