Chapter 2763 Entry Point

The Premier League has only been truly commercialized in the past few years, strengthening its global market guidance and brand operations, as well as the establishment of the overall style of the league and the referee's strategy for controlling the game.

If you want to make money, football can’t just be football.

In the previous life, the reason why the Premier League was able to quickly widen the gap with La Liga, Serie A, and Bundesliga in terms of broadcast copyright income was mainly because American owners joined the Premier League.

For example, Manchester United’s vampire Glazer family.

The Premier League is a league system, and all clubs work together to promote the operation and development of the league. The American boss has joined in. This incitement and business judgment are naturally very convincing.

The Premier League has begun to rise suddenly!

And once you make money and get better and better, everyone will become more and more welcoming to American owners, and more American owners will buy Premier League teams.

However, this life is different.

Boss Zhou has become the biggest promoter of the Premier League's global business operations. The development strategy of "Betting on the United States" is also a proposal he submitted to the Premier League general meeting.

This gave him a great operating advantage in both directions.

Peder Jassim said that buying the exclusive broadcast rights of Premier League highlights in the United States will cost a lot of money... It is indeed a big sum of money for him and CNN Sports, but it is nothing to a technology giant like Yahoo. , it is estimated that 10 million US dollars a year is enough!

Today, the football market in the United States is still very poor. The Premier League's copyright fees in the United States for a season are only 80 million US dollars, which is less than half of that in Hong Kong Island!

And the US$80 million was purchased jointly by CNN Sports and NBC Sports.

But this is only temporary.

The Premier League will focus on developing the US market. This past summer, all the Premier League giants came to the United States to tour, which was a collective strategy.

The policy of the United States is attaching great importance to the football industry, and capital is gradually entering this industry, which will promote the commercial development of football in the United States... The broadcast fee will definitely double for the next contract; and for the next contract, it will have to double again. Double.

It is estimated that in less than ten years, the United States will become the Premier League's largest overseas market. A large number of football fans will emerge in the United States, and FIFA will follow suit and hand over the hosting rights of the World Cup to the United States.

All forces are working together to green the desert of American football.

In other words, now is a bargain-hunting stage.

Yahoo should take advantage of this opportunity to build this brand at low prices!

If you want to watch football game highlights, go to "Yahoo App"!

This is not enough.

It is best to buy the rights to the highlights of football games, basketball games, and baseball games, and let the "Yahoo App" provide a one-stop sports event highlight service.

Buying the live broadcast rights is really too expensive!

can not afford!

The business model also doesn’t work, and the price/performance ratio is too low.

But the collection is different.

The playback volume of post-match highlights is far higher than that of live event broadcasts, which is ten times or dozens of times larger... This is Internet thinking, the traffic of highlights is higher, and the price is cheaper!

Sports is an important section of Yahoo, second only to finance and entertainment.

Yahoo App has now developed. Zheng Xiaoli has laid a firm foundation and seems to have succeeded in the era of mobile Internet... However, there is still a long way to go to build Yahoo App into a super App.

At least it can’t just be news.

Zhou Buqi had a pleasant conversation with Ped Jassim. Although no substantial agreement was reached, the other party's proposal provided him with a good idea and an opportunity for Yahoo App to develop more development directions. .

I need to have a good discussion with Zheng Xiaoli later.

As for domestic...

Don’t consider domestic matters first.

Domestic copyright protection currently only protects event broadcasts, but has not protected event highlights, so that major websites are full of highlights of various competitions.

Ziweixing is strong enough in China, and there is no need for Boss Zhou to rack his brains to find an entry point for product growth. Because Ziweixing was successfully listed on the market, after Zhang Yiming, He Yang, Guo Pengfei, and Pei Yao returned to China, they first went south to meet Zhang Xiaolong, the former head of the Qxin team.

Visit the thatched cottage three times.

It’s finally done!

Zhang Xiaolong agreed to join Ziweixing as the executive vice president of the WeChat business group, and he already had the intention to succeed Guo Pengfei.

After chatting with Ped Jassim, An Sarnov introduced a fat man to Zhou Buqi with a smile. He was a vice president of Viacom.

Zhou Buqi smiled in a businesslike manner.

Just a vice president.

A media giant like Viacom has at least twenty vice presidents.

However, Ann Sarnoff had worked at MTV before, and MTV was Viacom's flagship channel. Maybe this fat man was her old boss.

Don't lose your etiquette.

Unexpectedly, this was not a courtesy acquaintance at all. After we separated, An Sarnoff quickly whispered: "He is looking to cooperate with me."

"You?" Zhou Buqi raised his eyebrows, "A platter to invest in a TV series?"

Ann Sarnoff nodded lightly, "Well, he is in charge of Viacom's Showtime channel. Compared to HBO, Showtime is more short of money. Times Warner's life is difficult, and Viacom's life is even more difficult. It’s better. Showtime’s annual investment in production is not even one-third of HBO’s, and it has fallen far behind in terms of competitiveness.”

Showtime and HBO are television channels of the same nature and were competitors in their early years.

More than ten years ago, Showtime was even more powerful.

However, several powerful and capable CEOs came out of HBO later, while Showtime was unwilling to invest in dramas due to various infighting within the Redstone family. As a result, there was less high-quality content, and it would naturally lose competition in the industry. force.

In desperation, Showtime can only launch various large-scale American dramas to attract attention, such as the completed "Californication" and the newly launched "Shameless".

Compared with movies, the TV series market is even more short of money!

The importance of Tinghua Entertainment was also reflected at this time.

Zhou Buqi whispered: "Now is a bargain hunting opportunity in the TV drama market. There is no reason not to cooperate. Old TV stations like them have no shortage of excellent producers to cooperate with. They have the ability to produce top-notch TV dramas."

An Sarnoff smiled slightly, "I thought so too."

This is the home of HBO, so it’s not convenient to say too much.

Work is important, but it also depends on the occasion.

In comparison, Musk was happy there. He had already met a dozen beautiful girls in one night and kept exchanging phone numbers... He used to hang out on the West Coast and hang out in Hollywood.

In the American drama industry here in New York, the quality of beauties is really even better.