Chapter 2790 Sincerity

Xiaonei.com is engaging in large-scale group purchases. The electronic products that Zhou Buqi identified early on and the cosmetics developed by Shi Jinglin are still the two most popular categories.

Especially electronic products.

As the new semester begins, many people will buy new electronic products, especially new college students, who will buy a mobile phone and a computer.

On-campus group buying is the lowest price on the entire Internet.

Moreover, with the development of on-campus group buying, more and more big brands have joined in to promote preferential education policies, which is much more comfortable.

In the past, the lowest price on the campus network was paid out of one's own pockets to subsidize college students.

It’s different now, Apple, Samsung, Microsoft, Asda, Xiaomi, Huawei, Lenovo, ZTE, ASUS...even L’Oreal, Vancl, Uniqlo, SK-II, Heilan Home, Dove, CITIC Publishing House, etc. Companies are also joining in.

This has to be said about the current CEO of Xiaonei.com, Qin He. She is almost the third person to lead Xiaonei.com to take off after Zhou Buqi and Shi Jinglin.

She has specially created an "education discount" alliance. Currently, more than 60 brands have joined in, cooperating with on-campus group purchases, and working together to provide educational discounts to college students.

The education discounts on Xiaonei.com are different from other e-commerce websites.

For example, buy a Xiaomi mobile phone.

You can also buy it on JD.com and Tmall, and you can also participate in educational discounts... However, you must first log in to Xuexin.com, enter a verification code, etc., and let the platform confirm that you are a student, and then you can use educational discounts. Priced to sell.

This is too much trouble.

There is no need for the school network. This is originally connected to the education website. Only college students can participate in on-campus group buying. No registration is required, just place an order and buy.

Not only that, if you go to other platforms to participate in educational discounts, you can only buy them at the brand’s preferential prices.

Group buying on campus is different.

Because the platform itself will also subsidize, the platform will give some educational discounts, and Xiaonei.com will also give certain sales subsidies... The price is too good.

For example, the Motorola V13 owned by Asda, which was just released last month, is priced at 1,999 yuan and has sold more than 6 million units in China in the past month.

The price of group buying on campus is only 1,699 yuan.

Over the past few years, Xiaonei.com has provided enough conveniences and benefits to college students. But now when people on the Internet are talking about Zhou Buqi's huge wealth, it has become an unstoppable new force.

Others may not feel it deeply, but college students can really feel the sincerity of Boss Zhou from the campus network.

However, some people are happy and some are sad.

Zhou Shaoning was very worried.

Motorola V13 is a smartphone just released by Asda that focuses on the ultimate cost-effectiveness. Once launched, it was well received by the market and even caught Xiaomi off guard.

Good thing now, it has only been a month since the new phone went online, and Xiaonei.com has directly reduced the price by 300 yuan!

What a joke!

Zhou Shaoning was very dissatisfied with the arrangements on the school network. He approached He Yang and Zhang Yiming, but neither of them accepted the offer. They just responded with one sentence: "Go and talk to Lao Zhou."

He had no choice but to invite Zhou Buqi to his home for dinner that night in the name of a family dinner.

Zhou Buqi hasn't been to his house yet.

I feel it is necessary.

That night, I took Baoshan with me. They wore casual clothes and got two small gifts.

One is a bottle of honey in bulk, which is produced in the countryside of Zhou Buqi's hometown; the other is a gift package of local specialties, such as fungus, pine nuts, hazelnut mushrooms, etc., also sent by Zhou Buqi's relatives in his hometown.

Zhou Shaoning's home is a bit shabby, only more than 100 square meters, but his children are studying in universities abroad and the couple live together, which is quite warm.

Dinner was also very cozy.

It's all home-cooked food.

The taste was not very good, but I felt it. We each drank a glass of red wine, and the atmosphere of the family dinner was very good. This is an expansion from a professional relationship to a personal relationship.

There is not even a study room at home.

Fortunately, there are no outsiders.

Zhou Shaoning complained, "The pricing strategy of on-campus group buying is too excessive. Motorola's new phone has only been on sale for a month, but they cut me 300 yuan off."

Zhou Buqi smiled and said, "I support college students."

Zhou Shaoning said: "I have already supported it. The educational discount price is 1,899 yuan, which is very sincere. It is not a matter of high price and low price. If the price is too low, I am worried that it will damage the brand. This is our mid-range model. If the pricing is not sustainable, it will easily become a low-end series.”

Zhou Buqi was also a little surprised, "The price you quoted is 1,999 yuan, and the on-campus group purchase price is 1,699 yuan?"

"Um."

Zhou Shaoning was helpless.

Zhou Buqi said: "The school network subsidized 200 yuan?"

Zhou Shaoning said: "I don't know if it is subsidized by the school network, but the price is 1,699 yuan, which makes our marketing team almost collapse."

Zhou Buqi asked: "What about the cost? How much is it approximately?"

"cost of material?"

"Um."

"Less than 1,500 yuan."

"That's okay."

"There are also management fees and R\u0026D funds, as well as after-sales service, and returns and exchanges. Counting all these, the cost will reach 1,800 yuan. If the market performs poorly and there is stagnant inventory, it will be even more troublesome. ”

Zhou Shaoning shook his head.

Competition in the domestic mobile phone market is too fierce now. With the launch of Xiaomi and Asda's Motorola series, the market has been completely overturned.

Many traditional mobile phone manufacturers have died one after another, but the "Chinese Cool Alliance" is still holding on despite being a leaner camel than a horse.

Zhou Buqi pondered for a moment and said slowly: "I watched your press conference and I didn't feel very good about it."

"Well……"

Zhou Shaoning was very embarrassed.

Zhou Buqi said: "How shocking was it when you saw Steve Jobs' press conference?"

Zhou Shaoning couldn't laugh or cry, "Boss, that's Steve Jobs, how can I compare with him? Apart from Steve Jobs, Cook's press conferences are not that good either!"

Zhou Buqi nodded, "If it is done in a normal way, this press conference is really meaningless. Now everyone is learning from Apple. When a new product comes out, they will hold a grand press conference to show it off. This is a good marketing strategy. , but lacks new ideas.”

Zhou Shaoning seemed to hear something, "Do you have something new?"

Zhou Buqi said: "Since the mobile phone industry has been overturned, why not overturn it even more violently!"

"what to do?"

"Be open and transparent and face users with the most sincere attitude."

"Ah?" Zhou Shaoning didn't quite understand. "Aren't our prices sincere enough? The actual profit that the Motorola V13 mobile phone can create for the company will not exceed 5%."

Zhou Buqi said: "You have to say your sincerity. Sincerity alone is not enough. You also have to say it loudly, say it over and over again, and keep saying it, and use sincerity to rebuild the Motorola brand. Sino-US relations are a bit tense. I don’t know if you can feel it. If Asda wants to survive in the cracks in the future, its best hope is Motorola.”