Chapter 2791 The essence of concealment is deception

Ziweixing International wants to place its hopes on Yahoo, while Asda wants to focus on developing Motorola. In fact, they are two choices based on Zhou Buqi's thinking, two flowers on one branch.

In comparison, Motorola will appear more critical.

Internet technologies are all copied. You copy mine and I copy yours. Except for a small part that is owned by a few technology companies, most Internet technologies are basically shared.

This is also the reason why the domestic Internet industry can develop rapidly.

The mobile phone and communications industries are different.

The patent threshold is very high.

Compared with the Internet, it is more difficult for companies that make hardware products to survive in the complex international competition. When Google acquired Motorola, it took away its core patents and core project teams. However, Motorola is the founder of the mobile phone and communications industries and has too many patents.

Zhou Shaoning pondered and said: "Indeed, with such a clear goal, Aster's next development strategy is very clear. The Aster high-end series can have more profit margins. After Motorola captures the market, it can rely on to obtain long-term benefits through the subsequent software ecosystem.”

Zhou Buqi asked: "What is Aisda's mission? Can you tell it accurately? Even if you can tell it, can the outside world feel it?"

"A bigger concept can be used, and fairness must be reflected in the product. The emergence of social media has given poor people and ordinary people the opportunity to speak in public, and the same should be true for smartphones." Zhou Buqi is in the Internet industry, and his ideas are very It was easy to form an extension, "Asda will create opportunities that allow everyone in the world to participate fairly in this information-based smart era!"

This was a family dinner. The two sat down and chatted, slowly and leisurely. Zhou Buqi did not answer directly, but said slowly: "If you want to become a great company, the most important thing is to have a great mission. That's it. Like Apple, the mission that Jobs found for the iPhone is to lead the world into the information age and the era of intelligence. With this mission, Apple can always stand there like a monument, even if Apple goes bankrupt one day. , this will still be an admirable company in the history of business.”

"ah?"

With this basic base, the next step is the competitive strategy.

"ah?"

When it comes to competition in the mobile phone industry, it is actually mainly the domestic market. As long as Motorola can gain a foothold in the country, it will be too easy in the international market.

Zhou Buqi said: "However, Xiaomi is a small company, and Asda is a large global company with a valuation of seventy or eighty billion US dollars. It must have some big mission!"

Zhou Buqi smiled and said: "We will talk about the future later. Now let's secure the mobile phone market. When I say Xiaomi, I mainly want to explain Xiaomi's mission of 'young people's first smartphone'. This is A motivation and a goal will give you a clear direction when making corporate decisions.”

Zhou Buqi said: "Of course! It must be subverted. If you don't subvert, how can you compare with Apple? Not to mention Apple, even Samsung can't compare. He has to have some means to subvert the mobile phone industry like Jobs did back then. Defeat giants like Nokia and Motorola Now, it’s Motorola’s turn to disrupt.”

Even if Google takes away the best things and is left with a bunch of rags, that's just rags in Google's eyes. These scraps collected by Asda still have great value and are still very competitive in this industry, far stronger than some emerging mobile phone companies.

Zhou Buqi said: "Jobs launched the iPhone, leading the world into the era of information and intelligence. However, Apple's products are too expensive. The vast majority of people in the world do not have the ability to buy an iPhone. If you buy Without smartphones, how can we talk about informatization and intelligence? Isn’t this just a castle in the air?”

Zhou Shaoning nodded.

However, times have changed now.

Zhou Shaoning's eyes lit up and he seemed to have followed his train of thought, "Apple has opened the door to the era of information intelligence, but Asda is the biggest advocate in this era!"

At present, domestic smartphone manufacturers are still in the early stages of development and transformation, with survival as their main goal. As for any great mission... don't even think about it.

And some Latin American countries are worse than India.

What Zhou Buqi said was eloquent.

Zhou Shaoning nodded, "Well, we have a hard time competing."

Zhou Buqi disagreed, "Xiaomi is a small company. I invested in Xiaomi not because Lei Jun wanted to make a mobile phone, but because Lei Jun failed to invest in Fanke. He must not be able to swallow this breath. What I am concerned about is what he will do in the future. Xiaomi’s product ecology is a shortcut for domestic manufacturing to move from a small workshop model to a standardized and branded operation.”

Zhou Buqi continued: "When I was making customized mobile phones, I had a strategy that won the favor of all college students and made everyone feel the sincerity of the school network. However, it was strongly opposed by the entire mobile phone industry, so that I only did it once and then gave up on that strategy, you know what?"

Zhou Shaoning was surprised, "Are we going to be like Xiaomi?"

Under the leadership of Zhou Buqi, Asda embarked on the mobile intelligence track early and achieved rapid development. Taking advantage of Google's newly launched Android, it quickly established a foothold in the global market. .

In the beginning, it even occupied half of the smartphone market!

But later, competitors led by Samsung developed, and Asda's market share shrank more and more. If you want to become one of the three mobile phone giants alongside Apple and Samsung, you must reshape the "Motorola" brand and find out Find a development path that suits you best.

Zhou Buqi said: "We can learn from Xiaomi's Lei Jun on this point."

Fortunately, there are no religious restrictions in Latin America and they are relatively open. As long as they have more daughters, they are trained to be obedient and beautiful since childhood. When they grow up and are attracted by rich people, the life of a family will be settled. .

Zhou Shaoning shook his head, "Such a big mission, first of all, there must be people with such a big mission. What reason do such people have to join ASTAR? Not to mention global talents, even top talents in China are choosing careers. At the time of selection, Asda was in the second tier at best and could not compete with Internet companies for talent.”

Africa is even worse.

too dark.

Zhou Buqi said: "From the current point of view, Samsung is still very powerful. Once they decide on the Android route, they will develop very quickly."

Zhou Shaoning laughed and said: "What big mission? Just say it!"

Zhou Shaoning narrowed his eyes.

With Motorola, Asda can compete in the international market on a basic basis.

He wanted to do it a few years ago, but the resistance was too great and he couldn't stick to it. But things are different now. The traditional mobile phone industry has collapsed. Now in the domestic mobile phone industry, Asda is the number one player!

The rules of this industry should be followed by Aisda.

Zhou Buqi smiled and said, "Yes, that's what I mean! Didn't we say before that we would launch a high-quality and low-cost mobile phone that can clearly take pictures of black skin at night specifically for black people in Africa? We also said that we would enter the Indian market. If you want to enter the Indian market, you must have an extremely cost-effective mobile phone.”

Zhou Buqi said: "So we have to do something that they can't do and only we can do it. With the cost control capabilities of Apple and Samsung, it is impossible for their products to be sold to places like Africa, South America, and India. Even if After all, it’s just a niche product.”

As soon as this big concept came out, Zhou Shaoning became excited, "It's true, Apple is elitist. And the current international trends, especially those in Europe and the United States, are anti-elitist and very left-wing. Let everyone in the world Everyone can participate in this era fairly, at least in terms of public opinion and public opinion, it is at a higher level than Apple.”

Just like India.

At this time, Zhou Shaoning's wife took Baoshan and went to her bedroom together, as if she wanted to talk about skin care and other topics, but in fact she wanted to give space to these two men who were talking about serious business.

"I don't count, that's you." Zhou Shaoning quickly postponed, "I have never even thought about such a big topic. I only focus on the product."

I already remembered some of the strategies used by on-campus group buying to launch ultra-low-price customized mobile phones for college students a few years ago. It caused quite a shock in the country at that time.

Zhou Buqi said: "Aren't you going to do the African market and the Indian market? With such a big mission, you can start doing it naturally. Moreover, this also has huge marketing value. , that is to reshape the greatness and glory of Motorola. Motorola is the founder of the mobile phone industry. It has a strong brand around the world and a deep relationship with users. With this relationship, the brand "Motorola" will be easier. made.”

In this world, except for the twenty or thirty mainstream countries, most countries are extremely poor.

A woman who usually does some handicrafts such as needlework and has an income of 20 US dollars per month is enough for her to live a decent life with no worries about food and clothing.

Zhou Buqi said: "At least it can't be worse than Apple."

Who can do this?

Looking at the whole world, there is only one place where it can be done, and that is at home. Apple, Samsung, Sony, LG, BlackBerry, Nokia, etc., even if they wanted to, they don't have the strength.

Just like if you have nuclear weapons and I only have hand grenades, then you should surrender obediently; you have nuclear weapons and I also have nuclear weapons. Even if your nuclear weapons have a yield of 5 million and mine only have a yield of 1 million, that is enough to sit down at the negotiating table and have a good chat. Chatted.

Zhou Shaoning was slightly startled.

Zhou Shaoning had already felt that this guy might be making some big move again, and asked: "Sincerity? How to be sincere specifically?"

If we want these poor people to enjoy the dividends of the rapidly developing technological revolution in today's world, and to feel the new face of the information age and the intelligent age, we must launch smart phones that are priced low enough.

Zhou Shaoning followed this idea and said slowly: "Cost confidentiality has been a business tradition for hundreds or thousands of years. It is nothing more than the merchants fearing that consumers will know how much money they make from them. Once consumers find out how much they have earned, If it’s too much, they won’t buy it. The essence of this worry is actually deception.”

"Yes, it's the cost!"

Zhou Buqi smiled and said: "I've been busy with Tesla recently. Musk, the boss of Tesla, said something that I think makes sense. He said that he wanted to produce a car that everyone can use. Affordable cars. This concept is right. Only this big concept of 'all mankind' and 'the whole world' can support the identity of a great world-class entrepreneur."

Zhou Shaoning took a deep breath. He had already thought of, "Be open and transparent and publish all the cost details of the mobile phone."

"Actually, I have implemented a similar strategy when I was in charge of on-campus group buying. Mobile phones at that time were too expensive, so Xiaonei.com made several customized mobile phones."

Zhou Shaoning was silent.

"Um."

"So back to the topic just now, how can we sincerely let consumers feel the sincerity of Asda? Low prices alone are not enough, we must also be open and transparent! All media and consumers must also supervise! "

Zhou Shaoning already understood what he meant, took a deep breath, and said in a deep voice: "Asda's mission is to make smartphones affordable to everyone in the world!"

Zhou Buqi said: "In the past, the true cost of a product was a trade secret for every company. Many competing companies even sent commercial spies to find out. Why is this? Why can't consumers actually understand what they are buying? What is the true value of a product? If the merchant clearly stated that the cost of a health product is only 1 yuan, who would buy it? Although the confidentiality of the cost of the product is self-protection in business competition, it is There is also an element of fraud on consumers.”

"Customized mobile phones..." Zhou Shaoning immediately remembered a series of operations when on-campus group buying almost subverted the entire mobile phone industry, "Are you going to subvert the established rules of the mobile phone industry?"

Functional phones have almost bid farewell to the stage of history. Many of those who were once the talk of the mobile phone industry have been eliminated by the times. Entering a new era, everyone is trying their best to survive... In the face of survival, who cares about industry rules? As long as it’s not illegal!

Many times, even if you know it is illegal, you still have to bite the bullet and rush forward.

Zhou Shaoning nodded, "Lei Jun is indeed a marketing genius, 'young people's first smartphone'. This mission is not that big and far less ambitious than Apple's, but it really hits the mark. For now, young talents It is the main force in smartphone consumption.”

Even if you want to sell the look of a girl, you can't sell it.

Zhou Buqi said: "It's not just business, it's the same in all industries and in all aspects. All concealment has only one ultimate purpose, and that is deception."

"Um."

Zhou Shaoning's mind was already trembling.