Chapter 2934 Brand collaboration

On the subject of consumption, luxury goods are actually about comparison.

It is to exploit the weaknesses of human nature.

It just so happens that the sales of blind boxes also rely on psychology and the pleasure inspired by gambling.

Combining the two, it really captures human nature.

For ordinary consumers, you can buy blind boxes from Chaowan Commune. The price is relatively low and everyone can basically afford it.

However, the probability of unpacking the blind box of a luxury customized version is relatively low.

This model blind box created by Shi Jingmei has a total of 12 types of model dolls.

For some particularly wealthy players, it is not too difficult to collect a complete set of 12 models.

Just buy in large quantities and dismantle large quantities.

However, during the process of opening the blind box, there is a very low probability that you will find a special luxury item!

It is too difficult to collect these special models that can be classified as luxury goods.

This highlights the superior positioning of luxury goods themselves.

Luxury goods merchants have the intention to cooperate.

Because the probability of releasing special models is too low, even many rich people may not be able to collect a complete set of special models. What should I do? Therefore, at this time, the luxury goods display cabinet provides a selection of figures of this brand.

For some super players, they can go directly to the luxury showcase.

In other words, money can make all the difference!

Ordinary players can just open the blind boxes and collect the regular blind boxes; intermediate players can open the blind boxes and collect the special blind boxes specially designed and created by Chanel and Hermès. This process is too difficult. , it’s too difficult to collect them all.

For the truly super rich, nothing is a problem!

Just go to the store and buy it!

Now the mentality of comparison comes out, and the privileges of the rich are reflected.

Luxury goods merchants like this category the most!

Moreover, these old luxury goods giants have already thoroughly studied human nature.

For some big buyers, money is not an issue at all. Buying what you want is the most important thing.

Therefore, luxury goods merchants all have "bundled sales" routines.

Even if a rich man wants to buy a Hermès or Chanel product, he cannot buy it directly. He had to buy a bunch of unsalable goods and spend hundreds of thousands first, and then the display cabinet would slowly take out what the customers wanted.

As long as the luxury special-edition trendy blind boxes form a scale in the market, this will undoubtedly greatly increase the social influence of the own brand, and at the same time provide greater operating space for its own bundled sales.

Zhou Buqi was a little worried, "This kind of cooperation must be restrained. Is 10,000 sets too much? The blind box demolition model is fair and just to everyone, just like a lottery. There is no distinction between high and low. But selling complete figures in special blind boxes breaks this fairness.”

"No, no, no, you heard wrong. It's not that each family has 10,000 units, but ten families have a total of 10,000 units." Shi Jingmei also had such worries, so she laid the groundwork, "On average, each family only has 10,000 units." 1,000 sets. It’s similar to some global limited edition bags.”

Zhou Buqi said: "Once the principle of fairness is broken and the rich are given privileges, ordinary people's interest in this type of blind box will weaken."

"That's not necessarily true." Shi Jingmei curled her lips, "Aren't you the big boss of Changyou? Even if only rich players have the most sense of accomplishment in games with a lot of built-in consumption, ordinary people also like to play them."

Zhou Buqi waved his hand and said, "You don't understand, the mechanism is different."

Shi Jingmei snorted, "Isn't it fair and just? I have already considered it! The customized blind box is a global limited edition. Do you think other luxury counters will openly sell it? Those old luxury brands Brand giants have a history of hundreds of years, and have long formed a set of profit-maximizing models. They sell limited-edition items in a secretive manner, and are only open to those super-rich regular customers. Ordinary people have passed by. , they don’t sell them at all. Limited edition bags will definitely not affect the sales of regular bags. I have experience.”

"Um."

Zhou Buqi nodded.

Shi Jingmei continued: "Don't forget, this is not the internal discussion stage. My set of luxury customized model blind boxes has been available for more than 4 months now. The market feedback is excellent, and the sales are higher than your player blind boxes." It’s still high! The market has given the best response. Contrary to your worries, because luxury customized blind boxes are too expensive, many ordinary people will be more active in buying blind boxes and removing them. If you buy a customized luxury product, you will make a fortune! ”

This is really an important factor.

With the endorsement of luxury brands such as Hermès, Dior, LV, and Fendi, the market price of customized blind boxes will increase significantly.

This will greatly promote the desire of ordinary consumers to open blind boxes.

Once you take out a luxury customized model, you are so lucky. Not only can you show it off to your relatives and friends, but you can also collect it for a long time... You can also sell it for a lot of money!

Zhou Buqi asked out of curiosity: "How much does a luxury figure cost?"

Shi Jingmei said: "4999 euros, this is the official price. However, now that the market for model blind boxes is so hot and has been hyped up, the price will only be higher. The second-hand recycling price is more than 4999 euros."

One blind box is 5,000 euros, and a set of 12 is 60,000 euros.

For some wealthy customers, it is nothing.

With competition so intense, prices are bound to go up.

Even Maotai liquor can be speculated, but for luxury goods manufacturers whose industry is more mature and good at speculating commodities, that is not a problem.

Shi Jingmei smiled and said: "Do you know what the most hidden pattern here is? Some people may just want to collect a set of Hermès blind boxes, but in the process of unpacking the blind boxes, Chanel was taken apart at once Model figures. Now that she has the first one, it is possible to guide her to collect Chanel figures. Anyway, it is not a problem at all for some wealthy people.”

Zhou Buqi said: "I think the more important thing is to strengthen our own brand."

"Yes, it's the brand!" Shi Jingmei was very excited, "I thought so too. We are a company that has just been founded a few years ago, and our brand power is not that strong. Just like Lego, after our success, they also launched It’s hard for us to buy a set of blind box products. How strong is Lego’s brand? So this time we cooperated with the top ten luxury goods giants to promote our own brand!”

Zhou Buqi smiled and praised: "A very good idea!"

"That's right!" Shi Jingmei said proudly, her white chin raised slightly, "You gave such an important task to the second sister, how can the second sister disappoint you?"

Zhou Buqi asked: "How much sales can you make in a year?"

Shi Jingmei said: "The annual sales of the player blind box is about 500 million U.S. dollars, and the net profit belonging to the Chaowan Commune is 100 million U.S. dollars. The sales of this model blind box can reach at least 10 U.S. dollars, and the remaining net profit is not It will be less than 400 million U.S. dollars! The toy market has sales of hundreds of billions of dollars a year, and we still have a lot of room for development!”

Player blind boxes, each blind box must list the club's brand.

This means that every blind box must be divided into the club.

The model blind box cooperated with the luxury giant is different.

Only minimally customized models will use the other party's brand. Most of the model blind boxes are original ones, and there is no need to pay any party for brand authorization. Without this part of the expense, the profit margin will be greatly improved.

Zhou Buqi took a deep breath, "Awesome!"

Shi Jingmei didn't take it seriously and said calmly: "Actually, there are more powerful things! If it was just such a trivial matter, I wouldn't come here to see you. There are more important things!"

"What's up?"

"cell phone!"

"Um?"

"Aisda is also a new company, and its brand power is not strong enough. At least it cannot compare with industry giants like Apple and Samsung." Shi Jingmei really contacted the mobile phone from the blind box, "I want to establish Aisda The brand power, especially the brand appeal of the Aster high-end phone series, can actually adopt this type of model!”

Zhou Buqi raised his eyebrows, "Brand cooperation?"

Shi Jingmei said: "Yes, brand cooperation! For the model blind box, I am looking for the top ten luxury goods manufacturers in the world. Asda's mobile phone can be imitated. Look for the top ten luxury car brands in the world! Ferrari, Porsche, Lamborghini, Sign up for Maserati, Rolls-Royce, etc.! The Aster series mobile phones cooperate with these luxury cars to launch more expensive and high-end luxury car series. These luxury cars are too expensive for most people. I can’t afford it. If I can’t afford a good car, I can always buy a mobile phone, right?”