Chapter 2938 Display Screen

After the meeting, everyone was in a good mood, and there was no serious tension at all. It seemed that everyone here was worried about the country and the people and the future of Europe.

The reality is ironic.

During the meeting, we were still worried that Europe's intellectual property rights were getting less and less. What should we do?

The intellectual property rights of China, the United States, South Korea and Japan accounted for an increasing share in Europe and had a growing influence. What should we do?

Isn't this going to divide Europe among the four major powers?

After the meeting, they came to see Zhou Buqi, and the first thing they did was to ask what technical patents Estar needed, and they would help as much as possible.

What they said in the meeting just now was like farting.

Zhou Shaoning listed more than 120 items in one breath, of which France had the most, more than 70, and the rest were Germany, Switzerland, Denmark, Norway, and the Netherlands.

The total cost is expected to exceed $1 billion.

$1 billion seems to be a lot, but in fact, it is nothing in a patent lawsuit.

Recently, a US court ruled on a lawsuit, saying that Samsung was suspected of infringing Apple's patents on the control of smart phones and demanded compensation of $1.025 billion.

If Zhou Buqi had not already made a comprehensive layout and reached cooperation with Apple in many fields, especially by using the right to use the "iPad" trademark, which blocked Apple's way to sue Estar, Estar would probably have suffered the same fate as Samsung.

An EU Commissioner named Campnos said with a smile: "I know a law firm that has been engaged in patent transactions for more than 20 years and has rich operational experience. If you hand this case over to them, I believe you will get a satisfactory result."

"Okay, that's certainly the best choice!"

Zhou Buqi agreed without hesitation.

This Campnos is still very young and has great development opportunities within the EU. Many people think that he will be the next director of the European Patent Office.

Really extraordinary.

A consensus was reached quickly.

Zhou Shaoning naturally knew what was going on. After the meeting, he left and said with a smile: "That law firm must be related to him."

"Well, I guess this is where he worked before, or where he will go after retirement." Zhou Buqi didn't find it strange at all, "Anyway, it's fine as long as this matter can be done."

Zhou Shaoning said: "They can make at least several million euros for one case."

Zhou Buqi smiled and said: "If you were to do it, you might not be able to get it done even if you spend money! Letting the legal department of Estar come forward may not cost less than a third-party law firm, and the success rate will be greatly reduced."

Zhou Shaoning nodded, "Of course, as far as I know, Samsung also found a third-party law firm."

"Huh?" Zhou Buqi was slightly startled, "Samsung also buys patents in Europe?"

Samsung and Estar are not the same at all.

Samsung has been developing in Europe for more than ten years, and applies for thousands of patents here every year. After so many years of accumulation, Samsung has tens of thousands of patents in the EU. Do they still need to spend a lot of money to buy patents in the market?

With such a strong accumulation, it has already formed a very strong patent portfolio.

In the United States, it was Apple that sued Samsung, and Apple has the upper hand. In Europe, it was Samsung that was staring at Apple and biting it, wishing to peel off a layer of Apple's skin.

Because Samsung's demands were too excessive, the EU even came forward to mediate and talked to Samsung, saying that Samsung, you are almost there, your demands are too excessive, and there is suspicion of patent abuse. You have to lower your demands, otherwise there will be suspicion of monopoly.

If Samsung's demands are agreed to and Apple is fined too badly, the EU will also be under great pressure.

Now in the mobile phone industry, there are only three giants, Apple, Samsung, and Asda, each with three major bases.

Apple is in the United States, and Asda is in the domestic market.

Samsung's base is not South Korea. The South Korean market is too small and can be ignored for Samsung mobile phones. Samsung's real core market is Europe.

The reason why these three companies can "coexist peacefully" is because the three parties have great influence in their respective bases.

Although Asda's strength is very weak, the consumption power of the domestic market is far less than that of the United States and the European Union.

Humph, but not afraid!

Because China has the lifeline of smartphones - the global smartphone manufacturing industry has basically moved to China.

And this is also the main reason why Zhou Buqi will spare no effort to lead the development of the domestic mobile phone industry and Astar will become the industry leader. Apple and Samsung's mobile phones must be manufactured in China, which is equivalent to being strangled by someone. Who dares to act rashly?

Not only that.

With the improvement of the domestic supply chain system and the advancement of domestic technology, the domestic mobile phone supply chain industry has also developed by leaps and bounds. Major mobile phones have gradually replaced those expensive foreign parts with "domestic" parts.

Even for high-end phones, except for chips and screens that must be used abroad, everything else can be replaced by domestic ones.

This means cost.

Apple's current net profit can reach 40%. If there is no domestic mobile phone manufacturing industry, they can't even reach 20%. In dealing with Astar's affairs, they must be extremely cautious. Coupled with Zhou Buqi's operation, Apple and Astar are now in a stage of friendly confrontation, and there is no patent lawsuit between the two sides.

In short, the market integration of the three giants, Apple, Samsung and Asda, mainly lies in balance.

Want to develop in the United States?

Samsung and Asda should be polite to Apple in the European and Chinese markets respectively, and don't go too far.

Want to develop in Europe?

Apple and Asda should be polite to Samsung and don't go out of their way.

Want to develop in China?

Then Apple and Samsung cannot kill Asda all over their patent differences. It can be said that there is no upper limit to the effectiveness of Asda's patents in the domestic market. If you infringe, you will infringe.

In the previous life, HTC did not have such good treatment. This is a mobile phone manufacturer from Baodao.

It is easy to be strangled by Apple and Samsung in the patent war, and there is no room for resistance.

Over the past few years, Samsung has been the company with the largest number of patent applications in the EU, and has built a strong foundation in the field of intellectual property.

Zhou Shaoning said: "Samsung wants to buy patents, not mobile phone-related patents. They really don't need this aspect, they are already strong enough. Their recent patent purchases in Europe are mainly OLED screens."

"OLED screen?"

Zhou Buqi raised his eyebrows.

Zhou Shaoning said: "Well, it used to be LCD screens. Since last year, a new trend has emerged, which is OLED screens. Although the cost has become higher, the effect is better than the previous LCD screens. Now, the two major display screens Manufacturers Samsung and LG are actively investing in this field, and they are betting that OLED screens will likely become the representatives of the next generation of displays.”

"Well……"

For Zhou Buqi, he didn't need to judge at all.

He was very familiar with this.

OLED screen, this is the direction of future display screens!

If a mobile phone does not use an OLED screen, it must be a low-end phone.

Zhou Shaoning said: "There is a company in Germany called Cynora. It is a start-up company that specializes in R\u0026D related to OLED screens. It is a leader in this field. Samsung wanted to take the initiative and acquire this company. To acquire this company This company is fake. In fact, the more important purpose is to acquire the intellectual property and technology related to OLED screens from this company, and then restrict the competitor LG.”

Since Zhou Buqi bumped into him, of course he didn't want to miss it, so he asked, "Do we have a chance?"

"ah?"

Zhou Shaoning was slightly startled.

Zhou Buqi said: "I know the OLED screen. Didn't Sony launch a super TV with an OLED screen this year? The 95-inch one... My family bought one and it cost more than 10,000 US dollars. I watched it Several times, it is really worth the money, the effect is great! ”

Zhou Shaoning opened his eyes wide and heard what he meant, "Do you think the direction of the OLED screen is good?"

"Yeah! Very good!" Zhou Buqi said solemnly, "In the field of display screens, Samsung has only one opponent, and that is LG. However, both of them are Korean companies. From the perspective of strategic risk management and control, this pair of lovers It’s not good for Star. If Star can take the lead and acquire the German company you mentioned, then we will at least have a certain say in the field of display screens!”

Zhou Shaoning hesitated, "OLED is a new technology, and its stability has yet to be verified by the market..."

This is indeed reality.

Who dares to bet?

In the past, the display screen market was dominated by Japanese technology companies. Because they bet on the wrong track, they bet on plasma screens, and then they lost everything.

Samsung and LG took their place and took advantage of the trend to rise.

With today's OLED screens, even LG, another major display giant, is very restrained and doesn't dare to make a bet!

Boss Zhou dares?