Chapter 2939 OLED

Zhou Buqi understands Zhou Shaoning's confusion and bewilderment.

His usual focus is not on the mobile phone industry.

Although he is very smart and has a strong learning ability, although he is a technical novice, he has mastered a lot of technical knowledge over the years. However, his learning scope is limited to the Internet, and he has never learned the technical knowledge of the mobile phone industry.

This is very worrying.

As a technical expert in the communications industry, Zhou Shaoning dares not easily cross the border to make any directional judgments in the field of display screens. Why does Boss Zhou dare to make such a bet?

This is too risky!

Aisda is large in scale, but its hard power is not strong enough. It needs a longer period of accumulation and precipitation. It rushed into the display screen market like a rookie... How can it be played like this? The key is that Aisda does not have a display screen business.

Zhou Buqi went to the German branch of Asda with Zhou Shaoning. He felt relieved and said with a smile: "Just now, the EU said at the meeting that Samsung's most troublesome patent dispute is not from Apple, but from LG."

"Yes."

Zhou Shaoning was very worried and said slowly: "When choosing a mobile phone supplier, we usually have many options. Among them, there is an OLED screen option. OLED screens have actually appeared a long time ago, at least 30 years ago. But this market has never been built up, the technology is not mature enough, and the stability is extremely poor. In fact, as early as seven or eight years ago, when color mobile phones just appeared, Motorola had a mobile phone that used the OLED screen solution."

There is a huge gap between BOE and LG now.

Samsung not only successfully bet on OLED screens, but also brought up many domestic display manufacturers such as BOE.

"What patent is it?"

Zhou Buqi asked: "OLED screens have weak stability, short lifespan, and high prices. Does it have any advantages?"

LG was defeated.

OLED screen mobile phones will soon dominate the market.

"Oh?" Zhou Buqi didn't know these details at all, "How is it?"

Zhou Buqi understood this.

By that time, LG will be able to dominate the display screen market.

Zhou Buqi calculated the time and felt that it was about time.

However, having more intellectual property rights and more patents does not necessarily mean better technology.

Zhou Buqi smiled and said, "It is easy to judge. If the display screen market is still dominated by LCD screens, it means that Samsung will always be trapped by LG. Once LG has a breakthrough in the core technology of LCD screens, and the quality of the LCD screens produced is as good as Samsung, then Samsung will completely lose its position, and the display screen market will change greatly. LG will replace Samsung as the dominant player in the display screen market."

Zhou Shaoning has long known this industrial logic.

What to do if you can't compete in the market?

Then sue!

In this way, taking advantage of Samsung's momentum, China has also rapidly developed industries in the field of OLED screens.

LG has a stronger advantage in the intellectual property rights of LCD screens, and can even form a patent blockade against Samsung. This is their greatest confidence and capital. As long as they have further technological breakthroughs and complete the research and development in the core field of LCD screens... then, the LCD screens produced by LG can lead Samsung in all aspects!

LG wanted to compete with Samsung for the first place in the market, but after a few years of operation, LG was shocked to find that they could not even keep the second place in the market. The domestic display giant BOE has already killed in the direction of Samsung.

Zhou Shaoning simply explained this.

Samsung has advantages in the field of core technology, and Samsung's display screens are more competitive in the market. However, this cannot conceal the fact that Samsung is being crushed by LG in all aspects in terms of intellectual property rights. In the field of LCD screens, LG has a richer patent portfolio and is surrounding Samsung.

Zhou Shaoning was slightly stunned, "I don't know."

"So, Samsung is more enthusiastic about the new display screen direction than LG. If the OLED screen is better and more advantageous, and is the main choice for the next generation of display screens, then Samsung can comprehensively crush LG in the fields of patents, technology and market, and can sit firmly in the first place in the market and be far ahead!"

Zhou Buqi smiled and said, "Is it the LCD screen?"

Sure enough, Zhou Shaoning gave an accurate response, "Display screen."

The domestic BOE has a very large gap with these two display screen giants. BOE's screens are generally used in feature phones. Some low-end smartphones will carefully choose BOE's screens.

"Has the technology not been conquered yet?"

By the time LG reacted and made OLED screens, BOE had already developed.

Zhou Buqi asked: "What is the technical direction of the German OLED screen technology company that Samsung wants to buy?"

"Yes."

Zhou Shaoning said: "That's right. In the layout of OLED screens, Samsung is obviously more active and proactive than LG."

Zhou Buqi basically guessed it.

So that's it!

Today's display screens are mainly LCD screens. In this field, Samsung is first and LG is second.

"The advantages are also obvious." Zhou Shaoning understood this better. "Someone also suggested that the Aster series could be innovative and boldly use OLED screens, but I rejected it. The advantages of OLED screens are that they are thinner and have faster response times. It is fast, has low power consumption, saves electricity, has fuller colors and has better wide-angle viewing. The advantages are indeed very obvious. If OLED screen can solve the weakness of insufficient stability, then OLED screen will definitely be the best screen for mobile phones and even TVs. choose."

However, he is an outsider in the field of display screens, and he does not dare to make judgments easily, especially not to lead Asda forward in a field in which he is ignorant.

After a brief exchange with Zhou Shaoning, he analyzed the entire OLED screen industry situation based on foresight.

It depends on who holds the stronger core patents.

OLED screens are just unstable and not as reliable as the LCD screens used in low-end phones.

For Samsung, the current situation is critical.

They must find a new way out and a new direction before LG can produce an LCD screen with the same quality as their own!

Under tremendous pressure, Samsung can only follow the pace of innovation and bet on the next display track in the future - OLED screen!

Can the bet be successful?

no one knows.

In the current mobile phone screen market, Samsung is number one in the industry, followed closely by LG. The gap between the two sides is not too big.

LG has launched rounds of lawsuits against Samsung around the world. There are hundreds of lawsuits, which have tortured Samsung. This is much more serious than Apple's accusation against Samsung. Samsung has also suffered repeated defeats and has to compensate LG.

Zhou Buqi smiled and said: "Isn't that right? Samsung wants to break out of the patent blockade of LCD screens, so it focuses on the new OLED screens, right?"

In the future mobile phone market, why are high-end phones prone to black screen failures not long after buying them, while low-end phones rarely have black screen failures.

The entire domestic display industry together has a market share of less than one-third of LG.

Zhou Shaoning shook his head, "I haven't heard of it."

However, domestic display screen manufacturers are mainly "Three Galaxy". They basically learned the technology from Samsung and use the production lines that were eliminated from Samsung. Take China Star, a display company invested by TCL, for example. This "star" is actually Samsung, and it purchases display production lines retired from Samsung.

But Zhou Buqi knew.

Zhou Buqi's thinking is quick enough.

Zhou Shaoning said: "It's very bad. The stability is too poor. Some mobile phones have a black screen after being used for two months, and the screen is broken. Some mobile phones will no longer work after half a year of use. It is said...this is according to media statistics. , the failure rate of that phone’s black screen exceeded 20% within a year, and it almost became Motorola’s Waterloo. This was the risk of innovation. Since then, no mobile phone manufacturer has dared to use OLED screens. The screen will not go black if it malfunctions, and its lifespan is also very short, far inferior to LCD screens with mature technology.”

Zhou Shaoning nodded, "Well, it is indeed LG. In the patent dispute between Samsung and Apple, there is actually a winner and loser. The two are evenly matched. But in the patent dispute between Samsung and LG, Samsung has always been at a disadvantage."

It can be said that BOE is not qualified to enter the game at all.

"Um."

The entire display industry is watching the two giants Samsung and LG fighting each other.

Zhou Buqi didn't know that there was such a thing. After some analysis, he understood the future pattern of the display field.

Therefore, for the current LG Group, the most important thing for them is not to pay attention to the emerging field of OLED screens, but to use all their resources to break through the core technology of LCD screens, so that they can completely destroy Samsung's The LCD screen is down!

Not only is it a leader in patents, it is also a leader in hard-core technology and product quality.

This is determined by the screen properties.

While LG is still trying to completely win the LCD screen market, Samsung and domestic display manufacturers have already turned to OLED screens.

Zhou Buqi squinted his eyes, "Go check it out, maybe it's the technical direction of stability! If this is really a technology patent to enhance the stability of OLED screens, then this is very meaningful! Domestic display manufacturers They are too weak to be successful in China, and it is difficult to target the European and American markets. There is a huge information gap. Now that we have discovered this opportunity, how can we just do it? miss?"

Zhou Shaoning frowned slightly, "We want to enter the display industry? This is not a good idea!"

"No entry." Zhou Buqi smiled, then straightened his face, and said loudly: "But if we don't enter, we can't make Samsung's life easier! Samsung has too much say in the display field. If we If we can hold some important patents in the display field, we can have greater strategic protection in our future cooperation with Samsung. We cannot always leave our fate to others, and we must strive for the initiative.”