Chapter 2961 Online Education

If Zhou Buqi wants to test the waters in the education industry, it must be "Internet + education".

He doesn’t know much about the education market here in the United States.

However, he can basically conclude that since there is this demand in the market, there must be many educational websites. If nothing else, the well-known global charity platform TED is actually an education platform. It's just that the content here is too high-end, and it's only aimed at undergraduates and above, so the audience is destined to be very narrow.

The next day, Zhou Buqi got up early and had breakfast with Teacher Wen.

Then he said this.

Wen Zhixia was a little surprised when he heard this, "Online education? Do you want to do online education? The education industry is very sensitive. Many education and training institutions are actually doing it on the sidelines, and many courses are very dangerous. The most basic one is education and training. There are no politics classes in the institution.”

Zhou Buqi said: "It's not done in China, it's done in the United States."

"The United States?" Wen Zhixia frowned slightly, "The market in the United States is not big, right?"

Zhou Buqi said: "Why is it not big? Didn't you say that many families attach great importance to their children's education, but cannot afford tutors. The Internet is the best way to solve this problem. For a fee of a few hundred dollars a year, you can probably get tutoring in math, physics and chemistry online.”

Wen Zhixia opened her eyes wide, "That's what you mean!"

Zhou Buqi said amusedly: "What do you think it means?"

Wen Zhixia said: "I thought it was to contact the teacher online, and then invite the teacher to go to home to tutor the children. I know there are several educational websites with this model. There are many cooperative tutors on the website, some are full-time, Some are part-time, and parents can purchase tutoring courses online and then wait for the teacher to come to their door.”

"This model is not good, it is not online education at all." Zhou Buqi's understanding of the Internet is obviously not comparable to those of small websites. "The significance of the Internet is that the wider the audience, the lower the marginal cost. To put it bluntly, It’s a small profit but quick turnover. One-on-one tutoring costs US$1,000 per class. However, if you tutor 1,000 students online at the same time, even if each student pays a bill of US$5,000, you will earn US$5,000.”

Wen Zhixia nodded gently, "Yes."

Zhou Buqi said: "Another point is safety. The environment here in the United States is so complicated. Children go to school during the day. When they receive extracurricular tutoring, many of them are at night, which will undoubtedly increase traffic risks. Moreover, home tutoring and this kind of contact between strangers will increase the cost of worry. "

Wen Zhixia had finished her breakfast and looked up at him, "Do you really want to do online education?"

Zhou Buqi smiled and said, "How about doing it? You go and try it?"

Wen Zhixia knew that this task would fall on him.

After all, she was once a teacher.

When she was in China, she also joined Xueersi, an education and training institution, and went south to explore the Shanghai market.

She has experience working in this field and it is her specialty.

But this is America.

Wen Zhixia's English proficiency is definitely good. Like her family members Shi Jinglin, Bao Shan, Zhen Yu, Ning Yaxian, and Ning Lu, their English is extremely good. Not to mention communicating with the locals, they even passed the accent, which is more standard than many native Americans.

Much better than Zhou Buqi's English.

The difficulty is business management. Wen Zhixia does not have such confidence, "I will be an assistant at best."

"Ah?" Zhou Buqi looked a little funny, "Are you too unsure of yourself? I still want you to be the president of online education!"

Wen Zhixia said: "It's not that I don't have confidence, I have self-awareness. I know what level I am. Now I work as an assistant for Zheng Xiaoli. I think this kind of job is suitable for me. I will do whatever she arranges for me. ”

"You are humble, Teacher Wen, you are too humble." Zhou Buqi shook his head, "You are also a strong woman, who else is worse than you? Look at Shi Jinglin and Zhen Yu, they are both good on their own. "

Wen Zhixia quickly declined, "I can't compare with them. If you ask me to manage a domestic team in China, maybe I can give it a try. If you ask me to lead an American team, I can't handle it. "

Of course Zhou Buqi would not embarrass her and nodded, "Well, being a business manager is indeed tiring and stressful. Especially in a new business, there are endless things to worry about."

Wen Zhixia smiled and said: "I think I'm fine as I am now. Zheng Xiaoli is not an American. It's quite comfortable to be an assistant next to her. I'm still not used to communicating with Americans."

Zhou Buqi said: "Okay, then arrange for someone else."

After going to the company, Zhou Buqi called Lu Qi and talked about online education.

"online education?"

Lu Qi thought about it.

Zhou Buqi said: "Education is an industry that any country attaches great importance to. Many people say that American education is deliberately created to create a class hierarchy of three, six, and nine. This is a conspiracy theory that is not credible. The real reason is that they solve They can’t afford the high social costs of this industry. They can’t even provide universal free medical care, and the social structure is lacking in many areas.”

Ning Yaxian and Aunt Xue talked about a lot of conspiracy theories.

Zhou Buqi would not believe the arguments in street stall newspapers.

The main reason why it is not doing well enough is that the social cost is too high and the United States cannot afford it.

Just like a tutor.

A tutor who provides after-school tutoring must earn at least $10,000 a month. Each private lesson is one-on-one, and you have to go to class every day for 30 days a month... This means that after deducting transportation costs, insurance fees, and taxes, one class costs at least $700-800.

How can ordinary families afford such expensive fees?

If you can't afford a tutor, your children will be socially stratified from an early age.

In contrast, children from Chinese families are very good.

On the one hand, Chinese families attach more importance to education, and would rather not buy medical insurance than let their children fall behind in education. Another reason is that Chinese families themselves have a higher level of education and knowledge. Even if they don't hire a tutor, they can tutor their children at home.

For more American families, they really have no power in education.

They can only watch their children roam wild.

If they can't learn more knowledge in school, they are destined to fall into the middle and lower classes of society.

If Ziweixing International can provide some help in this regard, it will undoubtedly greatly enhance the company's brand image and social status, and greatly enhance Ziweixing International's presence and importance in American society.

Lu Qi pondered and said: "Education is a big industry, and online education is indeed an emerging field. Well... if nothing else, this will at least be a major help to Ziwei Cloud!"

"Ah?"

Zhou Buqi was slightly stunned.

Lu Qi smiled and said: "Our cloud video product EverZoom can have online video with multiple people. There were no such good products before, and there were many difficulties in popularizing the Internet for online education. Now it is different. EverZoom can provide the best online classroom experience between teachers and students. Zoom is now mainly in college campuses in terms of market development. If the online education market is developed, this product can be smoothly promoted to the market for primary and secondary school students."

Zhou Buqi was very happy, "Good! The strategic significance is very important! Whether online education can be done well is actually not that important. If EverZoom, a cloud product for multi-person online video, can be made, it will be the greatest value! ”

Lu Qi said: “Educational websites are actually video websites.”

Zhou Buqi said: “That’s different. Although they are also video websites, they are different from websites like Twitch and YouTube. The most important thing for those websites is to find a way to convert unexpected traffic into target traffic. At the same time, because of their own entertainment nature, target traffic will also be converted into unexpected traffic, which will distract users. Educational websites are not good. This is a professional learning platform, so it must be separated from entertainment products to prevent the conversion of target traffic into unexpected traffic. ”

Lu Qi smiled and said: “Really, it seems that your third book already has a systematic theory. ”