Chapter 2962 Knowledge is too expensive

Online education websites are nothing more than two models.

One is the form of live broadcast, where both students and teachers are online, using multi-person online video products such as EverZoom as a tool to conduct online classes and learning.

One is the form of self-study by students.

That is, the teacher records the relevant teaching content and then sends it to the Internet. Whenever students have time, they can watch and study online at any time.

In fact, there is also an O2O model that converts online to offline.

As Wen Zhixia said before, the relevant tutor information, course prices, and coverage areas are marked on the Internet, and parents can place orders online according to their own needs. Then, the tutor will take the initiative to come to the door according to the relevant orders.

Online education has actually appeared in the United States a long time ago.

It's been around since the 1990s.

However, there were not enough broadband and insufficient Internet products at that time. Most of the Internet ideas were focused on O2O, which is to provide information online and then conduct offline transactions.

This is how Amazon got started. Readers place orders on Amazon’s platform, and then couriers deliver the books to their doorsteps for offline transactions.

Now is the era of mobile Internet, and various Internet tools have been developed.

This greatly enriches the possibilities for business innovation.

If Ziweixing International wants to enter the field of online education, it must be like some big companies and cannot be petty and only focus on one aspect. If you want to do it, you must be No. 1 in the United States and even No. 1 in the world.

This requires Ziweixing International’s online education platform to be involved in these three aspects.

Lu Qi very much recognizes this direction of online education.

Next summer, Ziweixing International will be listed on the market.

Judging from the current situation, the IPO scale of Ziweixing International may be larger than that of Ziweixing!

The financing scale will not be less than 20 billion US dollars!

Suddenly you have such a large sum of money, how do you spend it?

It is impossible to put it in the bank and earn interest.

We must find more tracks and make more strategic layouts.

Which new track are you looking for?

Online education is a very good direction.

At least give it a try.

Lu Qidao: "I think this idea is very good. The market for online education will not be too small. Education is an industry that cannot be bypassed. If online education is done well, American teenagers can pass our education Knowledge learned through the platform will form a long-term correlation effect, just like the Xiaonei Network. If college students use the Xiaonei Network's services for a long time while in school, they will also follow the Xiaonei Network's services after they leave the university. Related websites form a certain emotional bond.”

Zhou Buqi said: "As far as I know, the extracurricular tutoring market in the United States is now about 6 billion U.S. dollars. However, the market size of interest classes, skill classes, and professional training classes is very large, exceeding 100 billion U.S. dollars. The former , smaller than the domestic market, which is much larger, especially if many people want to participate but don’t have enough funds.”

Lu Qi nodded and said with a smile, "That's Kurian!"

"ah?"

Zhou Buqi doesn't know much about it.

Lu Qi said: "He told me specifically that when he came to the United States from India, he incurred tens of thousands of dollars in debt for his studies in the first few years, and had to pay off his credit card every month. His biggest debt was The expense was to sign up for classes. At that time, he enrolled in an English class and hired an English teacher to improve his speaking. At that time, he was very interested in movies and would go to Los Angeles every weekend to go there. A Hollywood screenwriting teacher learns to write scripts, and the class fee is very expensive, one class costs 1,500 US dollars.”

Zhou Buqi said: "Well, you are talking about the adult education market. The domestic youth education market is much larger than that of the United States; but the adult education market is much smaller than that of the United States. The only remaining Adult education, at most, is TOEFL, IELTS, and postgraduate entrance exams for civil servants.”

Adult education is an important part of the American education industry.

Many children did not like learning when they were young. When they grow up, they become sensible and realize the importance of knowledge. They only start learning when they are in their twenties, starting with the simplest addition, subtraction, multiplication and division. Some children have poor family conditions and no education when they were young. Resources, after reaching the age of 18, you will start to pay for your own study funds, and you may even owe tens of thousands or hundreds of thousands of dollars in "study loans" to pursue knowledge and change your destiny.

There is also a situation where many adults have higher pursuits and are not satisfied with the status quo.

Just like Kurian.

He established himself in Silicon Valley in his early years, relying on technology. He is a scientist.

However, he later transformed into a senior manager and became one of the most well-known professional managers in Silicon Valley. To achieve such an achievement, it is impossible to rely solely on his skills in the professional field. No matter how high his level of science and technology is, it is impossible for him to become the senior vice president of Oracle or the CEO of Ziweiyun.

This requires him to continue learning even if he becomes a top scientist in the industry.

It’s not about learning things in this major, but about cross-border learning.

Even learning to write scripts will be very useful for him to become a senior manager.

The most important thing when writing a script is to have a comprehensive plot plan, a main line that is consistent from beginning to end, and a clear and smooth logic... This is actually the same as doing business management and product planning.

It’s just that knowledge in the United States is too expensive.

It is almost impossible for ordinary people to acquire more knowledge without going into debt.

Zhou Buqi said: "Online education is actually a big market, and knowledge in the United States is too expensive. If nothing else, I have read the price of my book "Platform Economy". The domestic sales The price is 32 Chinese coins, and the price in the United States is $68. The pricing of this publisher is simply crazy. The education industry in the United States is really cruel to those who are hungry for knowledge! If Ziweixing International can do this, Reducing the cost of seeking knowledge can give the company a better and more valuable brand halo in all aspects.”

Lu Qi smiled and said: "I don't know much about the specific situation yet, but what I know is that technology giants such as Google, Microsoft, Apple, and Amazon do not seem to be involved in the field of online education. There should be dozens of online education companies in the United States now. Educational websites are all small companies."

"Okay! Then let's integrate it!" Zhou Buqi assigned him a task, "You should work hard and make a survey report on this industry and make a comprehensive market and policy analysis. If there is no problem, wait for Zi After MSI International went public, it started to launch this new project! Now that women’s rights have emerged in Silicon Valley, the online education industry can provide enough jobs for women and save us from unnecessary troubles.”

"Well, I think there are opportunities in this direction. If nothing else, if there were no opportunities, those online education websites would not be able to survive. If we can integrate and concentrate, maybe we can really become a big industry." Lu Qi nodded, and then said another thing, "By the way, are you free now?"

"What's wrong?"

"At 11 o'clock in the morning, I will meet with Reddit's investors and management to discuss the acquisition. If you have nothing to do, can you come too?"

"You move so fast?" Zhou Buqi couldn't help laughing, "I thought I would have to work hard for a few months!"

Lu Qi smiled and said: "The main reason is that they are anxious and want to complete the transaction before our IPO."