Chapter 3105 Boomerang

Zhou Shaoning is under a lot of pressure, and there is nothing he can do about it. "The market response to iPhone 6 has been great. It can even be said to be the most successful product Apple has released in decades. It has created too much pressure on us."

Zhou Buqi nodded, "The power of compromise is huge."

Regarding iPhone6, he was actually mentally prepared for it.

This can be said to be a miracle machine in the iPhone series. It is the one with the highest sales, the best quality, and the most market recognition. So many years later, the iPhone series has the largest market share of mobile phones.

It was also starting from the iPhone 6 that the domestic mobile phone market truly began to "fall" and became Apple's world.

It can be said that Cook made a huge bet on this product.

It changed Jobs's design concept for the iPhone and fired Jonathan, the great designer who had contributed to Apple and was Jobs's "life-saving minister". It can be said that it was a success-or-failure move.

As it turns out, Cook succeeded.

The slowdown in growth and business difficulties of iPhone5 and iPhone5s have led Apple to a new level and reached new peaks.

Aster6, the flagship phone promoted by Astar this year, is actually very good and has a good market reputation.

But compared with iPhone6, there is a big gap.

Zhou Shaoning sighed: "This puts too much pressure on us. The sales of Aster6 have almost fallen off a cliff. Compared with the Aster5 in the same period last year, sales dropped by 27%; compared with last month when iPhone6 ​​was not released, we Sales volume dropped by 69%.”

Zhou Buqi had expected it and was very calm, "Where are Samsung? How are they?"

Zhou Shaoning said: "Samsung is not as good as us!"

"Tell me more specifically?"

"Samsung's Galaxy 5 was released in February this year, Aster 6 was released in June, and iPhone 6 was released in September. The global sales of GALAXY5 should now exceed 25 million units, and the global sales of Aster6 are 26 million units."

"fine!"

Zhou Buqi was very happy.

This kind of high-end machine has sold more than 26 million units in more than 3 months since it was launched, and it has sold more units than Samsung's flagship machine. This is already a very good result.

Zhou Shaoning said with a grimace, "Our expected sales volume this year is to exceed 40 million units. With the current strong posture of iPhone 6, it is no longer possible for us to produce such a report card."

“How many sales of iPhone 6 have there been?”

"I don't know. It has only been on sale for three weeks and there are no statistics. However, the whole world is rushing to buy new machines. Conservative estimates suggest that sales should exceed 20 million."

"I'll go!" Zhou Buqi was stunned, "Such a big gap? Wouldn't this soon catch up with the sales of Aster6?"

Zhou Shaoning said: "Yes, for sure! Just counting the sales in this month, iPhone6 ​​will definitely surpass our Aster6."

Zhou Buqi said: "This is the power of plagiarism! Once the big screen comes out, the iPhone really breathes new life into it."

Zhou Shaoning sighed: "Yes, in the past two years after Steve Jobs passed away, I thought Apple was going to die. iPhone sales growth has slowed down significantly, and the market share has been eroded by our Aster series and Samsung's Galaxy series. Less. Unexpectedly, this new model changed the situation immediately and left Asda and Samsung behind.”

Zhou Buqi said: "So we still need to innovate and have newer strategies in product design and product marketing. Have you done a co-branding with a luxury car?"

Zhou Shaoning said: "While we are working on it, many car companies are unwilling to cooperate. Some originally agreed, but later regretted it. This project is not easy to carry out."

"How many have been reached?"

“There are only four luxury car brands, Porsche, Lamborghini, Ferrari and Lexus.”

"What?" Zhou Buqi was slightly startled, "Lexus? Isn't this a Toyota?"

Zhou Shaoning said: "Yes, the Aster series sells about 6 million units in Japan every year, with sales exceeding 300 million US dollars. It is the second-largest mobile phone brand after the iPhone. If we do a joint brand, maybe we can make a Lexus model for the Japanese market... …”

"No need!" Zhou Buqi looks down on Lexus, although this car is more popular than Lamborghini in Europe and the United States. "If we can't negotiate, then just decide on Porsche, Lamborghini and Ferrari. Many luxury car brands are Old zombie, your thinking is too rigid. We have to launch a batch of co-branded models first, and then we can talk to them after they have achieved market results. Lexus will not be able to do anything new in the design of luxury cars from next year! , then you will be dazzled by marketing..."

"We can talk about this later." What Zhou Shaoning is now concerned about is not the next generation flagship phone, but this year's flagship phone. "The key is what should we do now? How can we fight against iPhone 6?"

"Disaster!"

Zhou Buqi shook his head.

He is not a god either.

The products are all launched on the market and placed on the exhibition stand, allowing consumers to choose freely. The market obviously prefers iPhone 6, what can be done about this? The current situation is that the Galaxy 5 and Aster 6 combined cannot compete with the iPhone 6!

Boss Zhou had no other options.

Zhou Shaoning tentatively said, "Why don't we use some Internet methods?"

"Ah?" Zhou Buqi glanced at him, "What do you mean?"

Zhou Shaoning said meaningfully, "In the past year, Samsung mobile phones have been under a lot of pressure in terms of public opinion in China."

"Battery?"

Zhou Buqi shook his head as soon as he finished speaking. It seemed that it was not yet the time for Samsung batteries to "explode."

Zhou Shaoning smiled and said, "For example, Samsung's mobile phones have design defects, high repair costs, and consumers have no way to protect their rights. There are also different treatments for domestic and foreign consumers. If they catch something, they will hype it up on Internet platforms such as Weibo and Toutiao. Even many TV stations have come out to criticize Samsung mobile phones."

"Same routine, same taste."

Zhou Buqi has been doing business for ten years in this life. He has seen too many similar routines. Many foreign products have suffered huge losses under such attacks.

Of course, the effect of force is mutual. If you hit others, you are also likely to hurt yourself.

Those foreign companies are very strong. They can basically hold on when encountering similar things. They are very resistant to pressure. The international brands are there, and it is not easy to discredit them.

But many domestic brands will be finished if they encounter similar means. Many companies will be on the verge of bankruptcy after being hit once. Lotus MSG was hit once two years ago, and it can be said that it was completely out of the game. Coca-Cola was slandered, but it was still the unbreakable first beverage. Nutri-Express was rumored, and it really lost half its life.

This strategy is too dangerous.

It looks like domestic protection, but in fact the sequelae are very serious.

Zhou Buqi has always disliked such strategies, "Be careful not to hurt others and yourself, it's better not to do such things."

Zhou Shaoning smiled and said, "We don't need it. We are the largest mobile phone giant in China. It's mainly some friendly companies. When competing... not to mention being ruthless to foreign companies, we are also ruthless to our own people. However, if we encounter some special situations, it's not impossible to use such strategies."

"Hmm?" Zhou Buqi frowned slightly, "To Apple?"

Zhou Shaoning said, "We have Weibo, Toutiao, WeChat, and Pengyou.com in our hands, and we also have partners like Sohu and NetEase. This is our advantage! Let's not talk about foreign countries, at least we have to defend the domestic market! iPhone6 ​​is now sweeping the domestic high The terminal market doesn't even give us a sip of soup. Everything else is easy to say, at least Aster6 must ensure a foothold in China? South Korea is Samsung's base camp, and the sales of Galaxy5 in South Korea are nearly 10 million! "

Speaking of this, he felt very unbalanced, "How big is the market in South Korea, with a total population of only 50 million! However, the sales of Aster6 in China are only 5 million, which is almost the same as Japan. How can this work? Apart from anything else, we must at least occupy the domestic market! This is the base camp!"

"What did Apple do wrong?"

"There are a lot of them! Once you find them, just attack them fiercely!"

"I'll think about it."

Zhou Buqi was very cautious about such a strategy.

There is no perfect company.

When any company is operating, there will be problems of one kind or another, and it is normal to make mistakes. Samsung will make mistakes, Apple will make mistakes, and Aster will also make mistakes. Once you focus on the mistakes of others and keep attacking, it may be a boomerang and seriously injure yourself.

For example, criticizing the difficulty of protecting the rights of Samsung mobile phones in China.

This is a typical boomerang.

Damn, it is even more difficult to protect the rights of domestic mobile phones!