Chapter 311 Clothing Positioning

The job-seeking website for fresh graduates has completed its revision, and the Xiaonei website has finally launched the long-awaited recruitment business.

On the day of its launch, the number of independent IP visits in a single day exceeded 200,000.

The results are relatively average.

Even if there is no drainage from the school intranet, the number of unique IP visits to the job search website for fresh graduates on the previous day has reached 50,000, which shows that college students are very popular with this recruitment website.

Seeing that next year's school recruitment will begin.

The senior students are all starting to think about their future.

It is worth mentioning that senior students are often the main consumers of mobile phone group buying because they are about to enter the society. This time, Xiaonei is also considerate enough.

If the delivery target is a senior student, then in addition to the mobile phone ordered, there will also be a booklet compiled and printed by Xiaonei.

The book covers every aspect of the job-seeking process, such as career planning, resume making, written test interviews, corporate recruitment schedules, recruitment traps, contract breaches, household registration issues, and civil servants. tutoring.

It can also be regarded as a gift from Xiaonei to fresh graduates across the country.

Shi Jinglin is also a senior student, but she doesn't have to worry about finding a job.

As a member of Xiaonei, she still has to find ways to serve others.

"Zhou Buqi, I'm going to sell clothes!"

"ah?"

Zhou Buqi is writing materials in the office, and in a few days, he will go to the city government to report to the leaders.

Shi Jinglin said: "Compared to selling computers and mobile phones, selling clothes is actually the most profitable. Selling electronic products, a 10% profit margin is considered high, but selling clothes... Huh, the profit margin is 100% It’s all very little.”

"Real or fake?" Zhou Buqi didn't quite believe it.

Shi Jinglin snorted, "Of course it's true. I've checked everything. A pair of jeans sold in a physical store basically costs seventy or eighty yuan, but the production cost is only a few dollars? Not counting labor, a few dollars It's over."

Zhou Buqi looked at her strangely, "A clothier has contacted you?"

Shi Jinglin blushed slightly, "Well, I think this idea is quite good. A 50 yuan T-shirt on the market can be bought for 15 yuan, and 100 yuan jeans can be bought for only 25 yuan. One yuan. If you press it again, it will be even lower. Even if we cut the price sharply, we can still make 100% profit.”

Zhou Buqi was a little hesitant, "Is it fake? I'm afraid the influence will not be good."

He guessed it right away.

Clothing with such a low purchase price must not be a formal brand. For example, Metersbonwe, Yichun, Boys and Girls, Hailan House, etc., which are relatively popular among teenagers, are actually not expensive, but the marketing is so good. Big, the purchase price must not be low.

Maybe it will become Taobao.

They are all fakes with Nike and Adidas logos.

Shi Jinglin said angrily: "What counterfeit and shoddy? I will strictly control it, okay? There are thousands of domestic clothing brands. Except for those big brands that advertise every day, the quality of the products of those small brands may not It’s bad. Moreover, the profit margins of big brands are low, so the quality may not necessarily be better.”

"Have you done any market research?"

"Well, I asked people to ask them dorm by dormitory in our school. A total of more than 2,400 samples were collected, and 2,200 of them said that they don't care about brands when wearing clothes, but only look at style and quality."

Zhou Buqi nodded, "However, when people go shopping for clothes, they still prefer brands like Smith Barney and Yichun that advertise."

Shi Jinglin said disapprovingly: "That's because the physical clothing stores are too stupid. They don't know how to use the price range to attract users... Well, the main reason is that there are too many physical stores, which are dazzling. Especially around the university , Repeat customers are almost impossible, of course, it is a fortune to make a fortune, and it does not reflect the price advantage."

Zhou Buqi thought for a while, then stretched out three fingers, "I have three requests, if you can solve them, go ahead and do it."

"Say it!"

"First, we must pay attention to the brand image of Xiaonei.com's group buying. We can't be fake like Taobao, especially fake and shoddy products with big international brand logos."

Shi Jinglin snorted softly: "Taobao is just a platform, and the products are all from small shopkeepers, so it is difficult to check the products. We are B2C, I will personally check the quality of the products, and I will not make a big joke."

Zhou Buqi nodded, "Second, we need to enrich the customer service system. Computer and mobile phone group purchases can rely on JD.com's customer service system. This is what we do ourselves, and we must do a good job in customer service. Not only pre-sales, but also after-sales .”

Shi Jinglin smiled and said: "I know, there are big boys here on Xiaonei, their yang is strong and their yin is weak, and they smell of sweat every day. I have already sent out the flyers, and recruiting 20 part-time girls as customer service is also considered a help." Those programmers are looking for someone."

"The third point is to improve the return system. What do you think about this point?"

"Just the same as before."

"Um?"

"The return rate of computers and mobile phones is 3/10,000, and the return rate of electric mosquito swatters is 1/1,000. These are negligible. I checked the data of Taobao, and the return rate of clothing over there is about 2%. It’s not too high. It can be seen that everyone is not used to e-commerce shopping, unless they have to, they will settle for what they can and are unwilling to return the goods.”

Zhou Buqi smiled and said, "Is this your attitude?"

"What are you in a hurry for? I haven't finished my sentence yet." Shi Jinglin rolled her eyes, "I've already thought about it. We only choose small brands for our group buying clothing products, and the profit margin must be high enough. And there is quality supervision , a return rate of 1% is not bad. My idea is that we can learn from Amazon’s practice.”

"oh?"

"I'm talking about Amazon in the United States. The logistics costs in the United States are very high, and users often return products. If there are quality problems, Amazon will not ask users to return the products, and will directly refund the money."

Zhou Buqi really didn't know, and opened his eyes wide: "Doesn't that mean that the user got an item for nothing?"

"That's right." Shi Jinglin said with a calm face, "Don't you know? In the United States, let alone e-commerce, even if you go to a physical store, you can return the product without reason in a month or two. The merchant will have its own In the credit system, if you encounter some unscrupulous users who continue to consume credit, you will be blacklisted."

Zhou Buqi pondered: "Such an after-sales system requires a prerequisite, that is, the product must have a high enough profit margin to make up for the loss and consumption."

Shi Jinglin rolled her hair by her ears, and said with a smile, "Now you know why I only choose small, unknown brands? The profits are high! With sufficient profits, you can provide sufficient services."

Zhou Buqi was really surprised, and looked at her, "Do you want to learn what Amazon did in the United States? You don't need to return the goods and get the money back?"

"Roughly the same."

"It's not easy to operate."

"I know, but Xiaonei has three major advantages. First, our customers are college students with relatively high quality. They have not experienced the baptism of cruelty in society, and they can maintain a certain dignity in the face of money and reputation; second, We have a recruitment business and an archiving system. If anyone really disregards his reputation and plays tricks to make black-hearted money, then a sum will be kept in his file, just like the school’s demerit punishment. Who can afford it? Third, If this business is done well, we can form a set of our own credit system, which will be of great help to the development of more businesses in the future. As you said, this is an important part of building an ecosystem.”

Zhou Buqi looked surprised, "Is this all what you thought?"

Shi Jinglin said angrily, "Who do you look down on?"

"That's not what you mean..." Zhou Buqi waved his hands and thought for a while, "What you said makes sense, but it will take time to implement this system. Not to mention anything else, as far as technology is concerned, our accumulation It's not enough."

"I know, but this direction is right?"

"It makes sense, let's discuss it later."

"What makes sense? What college students need is high-quality and cheap products, and they don't need such expensive big brands. The group buying on Xiaonei website must meet the market positioning!" Shi Jinglin snorted, not very happy, "If it is a computer, mobile phone If you are waiting for some valuables, you will definitely need to return the product for a refund. If it is a cheap product, if it is not necessary, you don’t have to return the product, and the money will be refunded directly, and it will be a gift from Xiaonei.com.”

Zhou Buqi said: "Business integration is not so easy, especially for the user's personal portrait, which requires extremely complicated technical means, and it is difficult to see the effect within two or three years. I want to classify the credit system of Xiaonei as similar to student files. There is still a long way to go. E-commerce has just started, and there is still a long way to go.”

"Because we have just started, we have to set an example! Taobao will definitely not be able to do it without refunding the money. If we do it, what will Taobao do?"

Shi Jinglin's eyes were burning and her expression was firm.

"oh?"

Zhou Buqi's eyes lit up, and he blinked a few times.

Shi Jinglin said: "Our partner is not Jingdong. Once Jingdong grows up, it will definitely be a competitor with Taobao in the future. It is better to create obstacles for Taobao earlier than to fight to the death."

Zhou Buqi laughed and said, "Can you stop being so dark? The existence of Taobao still has great social value."

Shi Jinglin said angrily: "If you don't go online with me, I'll ask you, do you agree? Try it first, if it doesn't work, you won't do it in the future. This is to show the sincerity of Xiaonei and the national college students When it comes to quality, it means a lot if it is done well. Maybe it will be on the news broadcast.”

"What do you want to sell?"

"Suit."

"ah?"

"School recruitment will start right away. All seniors need to wear formal clothes to attend the interview. Those freshmen, freshmen and sophomores who join the student union also need to wear formal clothes. You can't go to rent every time there is an event. Suits? Besides, the price of our suits is guaranteed to be low enough!"

It's the little things.

Zhou Buqi can easily give the result, and said with a smile: "Okay, this idea is okay, so let's do it. Another advantage of selling clothes is that you can let the school girls wear clothes, which is comparable to Taobao's model photos. Much more real."

Shi Jinglin breathed a sigh of relief, and finally made sense of this scumbag, she was really tired.

Seeing her leave, Zhou Buqi shook his head amusedly.

Women's thinking is really different from men's.

When he was the director of group buying, he mainly sold electronic products. He cooperated with JD.com and made a lot of achievements.

After Shi Jinglin came to power, she hurriedly began to sell clothes... I guess it won't be long before selling cosmetics.