Chapter 3129: Sowing discord

Robert Egger was very happy to receive the invitation from Zhou Buqi.

He didn't want to cause too much trouble.

If there are differences, it is best to resolve them peacefully.

The reason why Robert Iger and Zhou Buqi have different ideas is mainly due to two demands: First, Hollywood cannot let a company like Ziweixing Universal dominate, and Disney also has great ambitions; second, the incident must be calmed down as soon as possible and cannot be allowed to Apple is at the forefront.

Seeing Zhou Buqi's initiative to invite him, Robert Egger lowered his attitude and expressed his willingness to come to the door.

Zhou Buqi invited him to come to Ziweixing Global to watch the last online test of its streaming media platform Peacock.

The process was perfect.

The time has been set.

On October 28th, Peacock will be officially launched!

Then, Zhou Buqi invited him to take a walk in the small garden in the campus of Ziweixing Global Headquarters. There were mountains, water and pavilions. This small garden was completely Chinese style. The wooden pavilion also had the words "Double Flying Pavilion" written on it with three dragons and phoenixes dancing in it. Big letters.

Robert Egger couldn't read, so he pointed at the plaque curiously and asked what it was.

Zhou Buqi told him that this was Shuangfei Pavilion.

Iger was even more curious, "Shuangfei Pavilion? What does Shuangfei mean?"

Zhou Buqi said seriously: "Look at the two sides of this pavilion. There is a bridge on the left and right. It looks like bird wings flying, so it is called Shuangfei Pavilion."

Robert Egger said in awe: "Well, it's very cultural! Shuangfei Pavilion... Well, good! There are so few young people like you who are so educated in this era! Only people like you can With such ingenuity and cultural heritage, an artistic bridge and pavilion design like the 'Shuangfei Pavilion' was created."

"It's not innovation at all. I just study it every day. I studied it for more than an hour last night."

Zhou Buqi told the truth.

Robert Egger was even more impressed, "Well, that's it, culture lies in accumulation."

Zhou Buqi felt that he had no cultural temperament, so he stopped talking to him about the elegance of these literati, and said with a smile: "By the way, the price of Apple TV has been reduced, did you know?"

Apple made televisions.

However, this production line was abandoned. Apple TV is not a TV, but a TV box. The box is equipped with an operating system, which is equivalent to a built-in platform equipped with many streaming media App products.

For now, Apple TV is still the best TV box on the market.

Robert Iger nodded, "I also have an Apple box at home. My daughter bought it. She always looks at it...I heard that Apple's commission on Netflix was reduced from 30% to 15%?"

Zhou Buqi said: "Yes, it has dropped by half."

Robert Egger said: "You must have won another big victory."

"It has nothing to do with me." Zhou Buqi waved his hand, and the two of them took a walk towards the pavilion in the middle of the lake. "This is led by Cook. At most, I just follow the trend. The main purpose of Apple's price reduction is to Let Apple TV occupy a larger amount of the market.”

Iger said: "Apple's products are indeed not so affordable in terms of price."

Zhou Buqi turned his head and looked at him, "That's not the reason."

"oh?"

Robert Egger was slightly startled and stopped.

Zhou Buqi said: "Apple TV has a very strong product. Without a longer-term strategic plan, they would never be able to reduce the commission from 30% to 15%. The 30% commission system is Apple's payment from the manufacturer to The basis for the transformation of service providers. Logically speaking, Cook would rather give up the Apple TV product line than lower the price.”

"Then why did the price drop?"

"Because there is a more important goal!"

"What's the goal?"

"What do you think?"

Zhou Buqi smiled, then stretched out his hand, inviting him to walk into the pavilion.

It is already the golden autumn of October.

There are fallen leaves fluttering in the pavilion, and there are famous "Lady Bury" lotuses in the pond.

The scenery is quite refreshing.

Although Robert Iger is a director of Apple, he has no idea about Apple's long-term strategy. "You should just announce the answer directly!"

Zhou Buqi said: "Netflix is ​​now the most popular company on Nasdaq! Ziweixing Global is also going to launch the streaming media platform Peacock. Isn't it because Hollywood is targeting me so much because it is afraid of the possible industrial deterrent after Peacock is launched? ?”

"No, no, Zhou, I think you must have misunderstood. No one in Hollywood is targeting you." Robert Iger didn't want to make the matter a big deal, "You are the most distinguished guest in Hollywood!"

Zhou Buqi sneered in his heart.

The most respectful guest?

Bullshit!

Ziweixing Global has reached such a scale, he wants to be the master of Hollywood!

Zhou Buqi said calmly: "In order to promote the Apple TV market, Apple did not hesitate to change the 30% commission rule set by Steve Jobs. The main reason is that Cook is also eyeing the film and television streaming industry, and he hopes to use it to With the hardware platform of Apple TV, we will launch the highly relevant Apple TV+ streaming service!”

"It's true."

Robert Egger agrees with this view.

In fact, as early as ten years ago, when he and Steve Jobs met for the first time, they talked about streaming media. At that time, he had just become the CEO of Disney and wanted to improve his relationship with Jobs and acquire Pixar. The starting point was the cooperation between Apple and Disney.

At that time, Apple launched an iPod with a screen (mp4), and users could watch some well-known TV series under Disney online through iTunes in this product.

It can be said that it is the earliest video streaming media that combines software and hardware.

It's just that the effect is not good and it has not developed.

Netflix's current success also further proves that the streaming media idea conceived by Jobs at that time was wrong. Netflix's form is what film and television streaming media should look like. If Apple wants to transform into a service provider, it will naturally not miss the streaming media track, including music streaming, news streaming and film and television streaming.

Zhou Buqi came to the pavilion, invited him to sit down, and said with a smile: "What about you? What do you think of Apple TV+?"

"It's okay."

Robert Iger nodded.

Zhou Buqi smiled, "That's it?"

"What do you mean?"

"Don't Disney have any plans for streaming media?"

"Haha."

Robert Iger did not comment.

Looking at Hollywood, who is closest to the technology industry besides Zhou Buqi?

Of course, it is Robert Iger in front of him!

He is a close friend of Jobs and a director of Apple.

This is the key to Disney's huge success in the past!

Take Pixar for example.

When Robert Iger wanted to acquire Pixar, there was a lot of opposition within Disney, and many people were not optimistic. A very important reason is that Pixar is a technology company that produces computer animations... From the perspective of corporate values ​​and concepts, Pixar and Disney are incompatible.

But the facts have proved that technology is the answer to saving Hollywood.

Now, film and television streaming media has come in a big way.

How can Disney miss it?

In Hollywood right now, Boss Zhou can be said to be the most popular.

The reason why Robert Iger disagreed with him in the hacking incident was also streaming media. On the one hand, he did not want Zhou Buqi to strengthen his strength, so that Peacock achieved the same results as Netflix; on the other hand, Disney was also brewing its own streaming platform!

Zhou Buqi did not need to get a response from him. He was like a mirror in his heart, and said calmly: "Apple wants to do streaming media, and Disney also wants to do streaming media. Don't you think this is strange?"

"Strange?"

Robert Iger didn't understand how to understand this word.

Zhou Buqi said: "Apple and Disney both want to do streaming, but you are still a director on Apple's board of directors. What does this mean? Can I understand this way, you want to use the opportunity of being an Apple director to get some key technologies and documents in the streaming industry from Apple?"

Robert Iger's face turned red, and he felt humiliated. He was furious and said: "Zhou, what do you mean?"

Zhou Buqi made a downward gesture and said with a smile: "My words do not represent my attitude. I am just reflecting a possible speculation at the public level. Disney and Apple both want to do streaming at the same time. As competitors, it is unreasonable for you to stay on Apple's board of directors. I believe that many shareholders and directors of Apple may not know Disney's plan. If they know that Disney intends to do film and television streaming, you may become an unwelcome person in Apple."

Robert Iger was silent.

Of course he knew that this was a provocation.

Very clumsy.

But this is an open conspiracy.

It really works.

If he was really questioned by many shareholders and directors of Apple and forced to resign, it would be too embarrassing. Unless Disney does not compete with Apple in terms of business, Disney will give up its streaming business... but this is impossible!

Robert Iger is not like those traditional Hollywood bigwigs who know nothing about the technology industry.

He understands technology, so he respects technology.

He knows the future represented by film and television streaming.

Zhou Buqi sighed, "When Jobs was alive, I liked Apple's products very much. But now it's different. Cook has changed Jobs' design concept from Japanese aesthetics to Nordic aesthetics. You must have noticed it. Jobs' traces in Apple are being erased by Cook bit by bit. You are the last person left in Apple by Jobs."

Robert Iger said, "Then you may be wrong. Cook and I have no disagreement."

Zhou Buqi smiled and said, "That's good, you can go to Cook for help. The technical difficulty of film and television streaming is not big or small. If Disney does not have a mature technical engineering team, even if it wants to do it itself, it may not be able to do it well. You can go to Apple to help you build Disney's streaming products."

"Huh!"

Robert Iger thought his sarcasm was boring.

Zhou Buqi said calmly: "Next, I plan to develop the sports streaming media track. I will try to acquire the company BAMTech."

"What?"

Robert Iger was furious and slammed the table.