Chapter 3222: Too ruthless

The listing of Asda has begun to enter the sprint stage.

The first thing is the new press conference.

To release a brand new product that can lead the industry and have the opportunity to create huge growth space for Asda, it is a smart Bluetooth headset designed by Zhou Buqi himself as the product manager.

This is nothing to worry about.

Bluetooth headsets are a relatively mature technology and have been around for many years. The new design that Zhou Buqi participated in is nothing more than a more beautiful and fashionable shape and color, and a simple chip that can be connected to a smartphone.

Even if it is a first-generation product, there are some minor problems with the details of the listening experience. For most users, they will not be able to hear anything.

The real trouble is the core mobile phone business.

"Trouble, something big happened!"

Zhou Shaoning was worried. While Zhou Buqi was still preparing for his speech at the next Aisda new product launch conference, Fengfenghuo rushed over.

"What's the big deal?" Zhou Buqi was very surprised. "What's the big deal? Aisda's server was also attacked?"

This can be said to be the black event in May.

Many well-known domestic IT companies have been "disconnected" due to various reasons, resulting in product crashes and unresponsiveness, including industry giants such as Ctrip and Alipay.

Due to the continuous acquisition of Qunar and eLong, Ctrip has experienced some problems in business integration.

Alipay was down for several hours because the infrastructure dug out fiber optics.

Zhou Shaoning said: "It's not the server, it's the phone's problem."

"What's wrong with the phone?" Zhou Buqi frowned, "Didn't you say there was no problem before?"

"Everything is fine on our side, the problem is..."

Zhou Shaoning's expression became complicated, and he looked at him with a complicated, embarrassed and resentful look.

Zhou Buqi was shocked, "What do you mean? The problem is with me?"

Zhou Shaoning said: "It's you."

"Stop doing this!" Zhou Buqi didn't want to take the blame. "It's okay to have equal rights and responsibilities. I'm not involved in the mobile phone business."

Zhou Shaoning said bitterly: "Because you are too powerful and attacked Qualcomm too hard!"

"Ah?" Zhou Buqi was slightly startled, "Qualcomm?"

Zhou Shaoning said weakly: "I advised you last year when you wanted to attack Qualcomm, and I was worried about something happening. Firstly, I didn't want to offend Qualcomm, and secondly... secondly, I was also afraid that you would use too much force and cause trouble to Qualcomm. Excessive blow. No matter what you are afraid of, Qualcomm was defeated by you."

Zhou Buqi said amusedly: "As for that? How can a technology giant like Qualcomm be defeated so easily?"

Zhou Shaoning said: "I didn't get down, I still persisted. But it has been very seriously affected, so much so that this negative impact has spread to the entire mobile phone industry, and even affected Asda."

Zhou Buqi didn't quite understand, "What's so serious about this? Qualcomm's momentum is pretty strong right now. If it cooperates with Ericsson, it's really going to be a big fight!"

Zhou Shaoning nodded, "Well, I didn't understand why Qualcomm and Ericsson suddenly became more high-profile and aggressive. They attacked industry giants like Apple, Samsung, and Asda at the same time, and they also attacked self-developed chips. I initiated a patent lawsuit. Now I understand that this is diverting attention and diverting business.”

"Business tilt?"

"Qualcomm has two core businesses, one is chips and the other is intellectual property. Qualcomm wants to make a fuss about intellectual property simply because it has encountered a lot of trouble with chips. Their latest Snapdragon 810 flagship chip has There are huge technical problems and safety risks!”

"ah?"

Zhou Buqi looked serious.

This matter is really serious.

The most high-end mobile phones must be equipped with the most high-end chips.

In the world today, there are only three companies that can design and produce high-end mobile phone chips, Apple, Qualcomm and Samsung. Most mobile phone manufacturers use Qualcomm's solutions, including Asda.

The Aster series of high-end computers that Astar has been operating for many years are now about to release their seventh generation.

This must be paired with Qualcomm's latest flagship chip.

But now there's something really wrong with Qualcomm's flagship chip!

Zhou Shaoning sighed and said with a headache: "Actually, last year, after Qualcomm announced the relevant parameters of the Snapdragon 810, there was some controversy in the industry, and I was also very worried. It just so happened that you had to take action against Qualcomm at this time. This is It’s very troublesome. Sure enough, now the trouble is coming. Last week, Qualcomm officially released the Snapdragon 810 chip to the market. It’s terrible, even worse than expected.”

Zhou Buqi asked: "How is it?"

Zhou Shaoning said: "Heat is terrible. There are obvious problems with the design structure of the Snapdragon 810 chip. Even if it is used by our professional testers, there will still be serious heat problems. It is not surprising that smartphones heat up. But this chip is like a stove and it’s very hot to use.”

"Well……"

Zhou Buqi thinks this is quite humanistic. Is it that exaggerated?

Zhou Shaoning said in a deep voice: "We are very pressed for time now, because the prototype of Aster7 has been released, and we can then place an order for production at the foundry. We need to make a decision quickly now, whether to follow the established plan or hurry up Adjust the plan.”

Zhou Buqi frowned, "Qualcomm's flagship chip can't be used?"

"It can be used, but the user experience will be very bad, so bad that it will affect our mobile phone brand." Zhou Shaoning actually has a solution. "Our team has made many filings. Regarding the problem of overheating of the chip, we can try to change the heat dissipation method, such as Use heat pipes to conduct heat, or reduce the frequency of mobile apps.”

"Isn't this solution feasible?"

Zhou Buqi realized the seriousness of the matter.

Unless absolutely necessary, you can’t give up on Qualcomm’s latest flagship chip routine.

If it can be solved, it's better to try to solve it instead of making random changes.

Zhou Shaoning said: "It's difficult. The heat generated by Snapdragon 810 is far more serious than we expected. Even if we adopt an alternative solution, the effect will not be very good. Moreover, the alternative solution will increase the cost and greatly increase the cost." The user experience will be reduced, and the effect of taking photos and videos will be greatly reduced after the frequency is reduced, which will make our excellent camera module useless. "

"What should we do?" Zhou Buqi looked at the professional, "Do you want to give up Snapdragon 810?"

Zhou Shaoning nodded heavily, "That's what I think!"

Zhou Buqi took a deep breath, "Is it so serious?"

Zhou Shaoning said: "Time is running out, we must make a decision quickly."

"Then change it!" Zhou Buqi did not hesitate, "It's okay to change it. Give Qualcomm some eye drops. They have joined forces with Ericsson to cause trouble. We haven't fought back yet. This time we can teach them a lesson and give them a little bit of help. Memory. But...if you want to change it, what should you change it to?"

Zhou Shaoning said: "There are two alternatives. The first is Samsung's self-developed Exynos chip. The second is to abandon the flagship chip Snapdragon 810 and choose the secondary chip Snapdragon 808. After our testing, it is serious that the Snapdragon 808 does not exist. fever problem."

This is the decision that most needs to be made by Boss Zhou.

If Qualcomm's secondary chip Snapdragon 808 is used, then Zhou Shaoning can just connect with Qualcomm directly. This is very simple.

If you want to use Samsung's latest self-developed high-end chips...

This must be done by Boss Zhou.

Zhou Buqi also understood this meaning and couldn't help but sigh, "So, we still have to start the business of self-developed chips! Put all your hopes on Qualcomm. The high cost is secondary, the most important thing is the Let us be strategically passive."

Zhou Shaoning looked serious, "This incident can sound a wake-up call for the global mobile phone industry."

"Well, it's not necessarily a bad thing. At least from now on, Apple, Samsung, MediaTek, including domestic Asda and Huawei, should focus on developing their own mobile phone chips. Such a large company has tied its lifeline to Qualcomm , it is indeed very risky.”

Zhou Buqi's mentality is quite good.

Zhou Shaoning almost burst into tears.

Zhou Buqi was in the mood to look at the problem dialectically, and was still explaining the principle of the interdependence of blessings and misfortunes.

Zhou Shaoning was helpless, "Samsung's high-end chip or Qualcomm's secondary chip? How to choose? It's very important!"