Chapter 3223 Restrictions

There are three high-end chip manufacturers, Qualcomm, Samsung and Apple.

Apple's chips are not available to the public.

Then only Qualcomm and Samsung are left.

Now that Qualcomm's latest flagship chip, the Snapdragon 810, seems to have some problems, the only remaining option seems to be Samsung.

Zhou Buqi was also a little unsure about this, "How big is the gap between Qualcomm's secondary chips and flagship chips?"

"Well... the gap is quite big." Zhou Shaoning gave some simple explanations, "High-end chips are used in high-end machines, and secondary chips are generally used in mid-to-high-end machines. According to the habit of the past few years, with flagship chips The market price difference between smartphones with chips and sub-chips is generally US$100-150.”

"What about performance?"

"The gap in performance is also obvious. Snapdragon 808 is a six-core design, and Snapdragon 810 is an eight-core design. There is a big gap in processing capabilities. The performance of the GPU is also obvious. Snapdragon 808 supports up to 2K, while Snapdragon 810 It supports 4K.”

"Huh?" Zhou Buqi immediately grasped the key point, "The secondary chip can only support 2K? Doesn't that mean that the latest OLED display in the Aster7 solution cannot achieve the same display effect?"

Zhou Shaoning nodded, "Yes, it falls short in many aspects. It's like a car with very high configuration, but once the engine fails, all other functions will be reduced. It seems that the configuration is quite high, but in fact it doesn't have any Don’t get up.”

Zhou Buqi narrowed his eyes and said, "So the best choice is Samsung chips."

"It seems that is indeed the case."

At this time, Zhou Shaoning also felt strongly the trouble of being controlled by others.

Because of Boss Zhou's relationship and advance layout, Asda's development went very smoothly, and it quickly opened up the global supply chain market. Over the years, it has hardly felt the embarrassment of being controlled by others. This time I felt it personally.

Zhou Buqi asked: "Samsung's latest flagship chip has good performance?"

Zhou Shaoning said: "It's the same standard as Qualcomm, maybe a little worse, but at least the fever is not that serious. I heard that Samsung may also make relatively big moves."

"What action?"

"The high-end phones released by Samsung this year may completely abandon Qualcomm and all use self-developed Exynos series chips. Last month, Samsung launched the high-end model Galaxy S6, which uses self-developed chips."

"Last month? Qualcomm's chips came out?"

Zhou Buqi knows that the smartphone industry is divided into three parts.

In order to avoid collisions, all three companies are deliberately cutting time.

The most high-end models are released separately, Samsung from March to April, Asda from June to July, and Apple from September to October. However, the ultimate enemy in the smartphone industry is Apple. Although Apple’s sales are not high, its profits are extremely high, accounting for 70% of the profits of the entire smartphone industry.

The main reason is that autumn and winter are the peak seasons for mobile phone sales.

Stolen by Apple.

How could Asda and Samsung be willing to accept this?

Therefore, both sides have their own plans against Apple, and both have their own tactics.

For example, Samsung released its new Galaxy S6 in April this year, and it’s not over yet. In September, they will also release a high-end model, the Galaxy Note, mainly to impact Apple and grab market share in the autumn and winter.

It's similar here at Asda. From October to November, there will be a new product launch conference focusing on Motorola, and a high-end Motorola brand phone will be released to hit the market in the autumn and winter peak seasons.

Zhou Shaoning said: “The Snapdragon 810 chip was officially announced last week, but in fact, as early as February, mobile phone manufacturers with long-term cooperation can order internally. Samsung’s Galaxy S6 does not use the Snapdragon 810 chip, so they must have done so before that. I tested this chip and thought it didn’t work, so I used a backup solution and chose a self-developed chip.”

Zhou Buqi nodded and said, "Well, that should be it."

"There is a problem now." Zhou Shaoning was very worried. "Samsung's chip shipments have always been high, but there have been very few high-end chips."

Zhou Buqi said: "It's not surprising that output is related to market demand. When mobile phone manufacturers need high-end chips, they all go to Qualcomm. Even Samsung's own mobile phones have to purchase Qualcomm chips. The output of their self-developed high-end chips is very high." It’s low, so it’s not surprising.”

Zhou Shaoning said: "This is indeed the reason, but the situation this year is very complicated. I believe that many mobile phone manufacturers may give up the Snapdragon 810 flagship chip. Either choose the Snapdragon 808 or Samsung's solution. But Samsung's The output of self-developed high-end chips has always been very low, and major mobile phone manufacturers have not optimized Samsung chips, so they may not be able to keep up. "

Zhou Buqi asked: "Samsung is developing Galaxy Note, right?"

"Well, nine times out of ten, the self-developed Exynos chip will still be used." Zhou Shaoning made a request to the big boss, "I think you need to communicate with Li Zaiyong quickly to see if there is a chance to solve this matter. If it is true No, we can only choose Snapdragon 808.”

Once Aster7 adopts the secondary chip Snapdragon 808, the brand power of the product will weaken.

Flagship phones are equipped with flagship chips.

This is the tradition of the mobile phone industry!

Flagship models, paired with secondary chips, give the market the impression that you are too greedy, are you just making a lot of money?

Not to mention the suppression of mobile phone configuration.

If Snapdragon 808 is used, the highest configurations used in the Aster7 series will be greatly reduced without computing power.

However, if Samsung chips are used, there is another big problem.

In the past few years, mobile phone manufacturers have been designing, optimizing and testing compatibility with Qualcomm chips, and have accumulated a lot of experience. If you rashly switch to Samsung chips at this time, you have to start from scratch and optimize from the beginning.

Zhou Buqi asked: "If Aster uses Samsung's chips, can it keep up with the progress?"

Zhou Shaoning was very confident about this, "Other companies can't do it, but Aster can! In terms of efficiency, no company in the world can compare with domestic mobile phone manufacturers. Mobile phone manufacturers such as Microsoft, LG, HTC, Sony, and Panasonic may take 10 months to do a set of optimizations, and we can completely compress the work period to 1 month. If we can decide to adopt Samsung's solution now, we can completely complete the optimization before Aster7 goes on the market."

Zhou Buqi didn't hesitate and immediately contacted Li Zairong. He didn't say much nonsense at the beginning and said bluntly: "Qualcomm's latest flagship chip Snapdragon 810 seems to have many technical problems."

Li Zairong smiled and said: "At present, it seems to be the case."

Zhou Buqi said: "I see that the GalaxyS6 you just released uses the self-developed chip solution."

Li Zairong He said exaggeratedly: "Samsung has decades of experience in the chip field. We have a longer history than Qualcomm. In the long run, our chip solutions will definitely surpass Qualcomm. You also know that we have invested $12 billion in the United States in the past two years, which is for semiconductors. In the next three years, we will invest another $20 billion. This time, Snapdragon 810 will not be an exception."

"Well, I have a hunch." Zhou Buqi had to follow him and said in a friendly tone, "I heard from them that the OLED screens supplied by Samsung are in good batches and of high quality. They have been worried that Samsung will have some other intentions in the cooperation. I said don't worry, Samsung's LCD panel business and mobile phone business are two companies, and the mobile phone business will not lead to restrictions on the supply chain."

Li Zairong said quickly: "Of course, Samsung is not a monopoly enterprise, we will adhere to the principle of fair competition in the market."