Chapter 3231 Short video model

Although Zhou Buqi didn't know the economic concept of "developmental stagnation", he had this logic long ago.

He had foresight.

If he wanted to act earlier, he could have done the short video business long ago, or he could have discovered Musical.ly and acquired the company long ago, and there wouldn't be other dynamic and competitive short video startups in the market now.

The main concern is this kind of developmental stagnation.

If the time for short videos had been ripe long ago, and the general environment could have been used for short video business before 2010, then Zhou Buqi would definitely have rushed up with Ziweixing, and then he could have dominated the short video track with overwhelming force.

But there was no time and place.

There is a strong demand for infrastructure behind the short video business, which requires the performance of smartphones to be strong enough, users to be proficient in using smartphones, and the communication network to be fast enough and the traffic fee to be low enough.

Several major conditions are indispensable.

If you do it in advance, you will definitely die.

However, when the time is right, Ziweixing and Ziweixing International will become industry giants with a market value of more than 200 billion US dollars.

No management master can avoid the "big company disease".

This is determined by human nature.

Big companies will be affected by the state of stagnation.

The same thing can be done by small companies, but big companies with talent, capital, technology and ecological advantages are often not as good as small companies. This is mainly due to this factor. So Zhou Buqi split Fantuan and Didi from Ziweixing early and went to the market alone.

Fantuan led by Wang Xing and Zhang Yinlei can easily defeat Baidu Nuomi and Alibaba's Taodiandian.

In fact, BAT is the same.

The reason why Penguin developed so well later is that Penguin recognized the disadvantages of stagnation early, and then changed its development ideas. Penguin did not do many emerging businesses by itself, but used investment strategies to support other small companies and startups to do them.

Baidu and Alibaba fell behind because these two companies still have traditional corporate concepts and do things by themselves.

Especially Baidu.

Baidu, once the largest Internet company in China, was the first to fall into the trap of development stagnation. In addition, Li Yanhong's gentle personality and polite style make the working environment inside Baidu much more relaxed than other Internet giants.

This is a good thing for Baidu employees.

For Baidu as a company, it is very miserable.

As a result, no matter what Baidu does, it will fail, and every time it gets up early and arrives late.

IQiyi was able to succeed and become the largest video website in China because it was separated from Baidu in the early stage of its entrepreneurship and has been operating independently, thus avoiding Baidu's development stagnation.

Zhou Buqi had not formed a set of theories before.

He could only use analogies such as "barbarism VS civilization".

Now Tang Binchen's concept of "development stagnation" can be said to have given him a general idea.

Zhou Buqi said that he had not made short videos because he was worried that the factors of large companies would prevent this emerging business from being successful. He would rather give the market to some start-ups, let them run and fight for it, and then acquire and integrate them when they are almost there.

Compared to doing it yourself, it's nothing more than spending a little more money.

But this strategy is safer.

It can ensure that Boss Zhou has the short video business in his hands.

Zhou Buqi said: "Well, I have always had such concerns. Ziweixing...including Ziweixing International, I have never agreed to start the short video project. The main reason is that I hope to give up the market and let those emerging startups fight and lead the way for this new industry."

Tang Binchen smiled and said: "I can understand it very well. Others don't understand it, but I can understand it. You temporarily let go of the short video business not because you don't value it, but because you value it too much. You don't want to destroy an emerging market because of Ziweixing's empiricism."

Or you can say that he is a direct confidant, and he has a very accurate understanding of Boss Zhou's thinking.

Zhou Buqi said: "The new business of short videos has two major difficulties in terms of operation. One is the form of short videos, which is to build a new media model. Too narrow content will have more room for quoting out of context, which makes many people reject it. Another point is that under the UGC model, more users are required to shoot and edit videos by themselves. For some ultra-high-definition videos, smooth editing is still a huge challenge for current smartphones."

Tang Binchen nodded and said: "Indeed, short video editing is a pain point. Some short video products have also appeared in the United States, but they have failed, mainly because of the editing. In order to publish short videos, many people need to connect their mobile phones to computers first, edit them on computers, and then upload them to mobile phones for publication."

Zhou Buqi said: "This operation is too cumbersome. If it is done by some professional studios, this is of course no problem. But for most users of entertainment forms, this challenge is too great. The final solution must be a convenient operation on the mobile phone, which can easily complete the editing and uploading of ultra-high-definition videos on the mobile phone."

Tang Binchen said: "Video editing requires extremely high productivity. The clearer the content, the higher the requirements. Today's smartphones don't seem to be very good at it. I have used it, even with the highest-end iPhone or Aster phone. If it is Editing ultra-high-definition videos shot on mobile phones will also cause serious heat and stuttering. "

Zhou Buqi has long been aware of this problem, "The chip capabilities of today's smartphones are far from keeping up with the camera capabilities. Because the camera and photo-taking technologies are all ready-made and have been developed for decades, all it takes is to replace the traditional camera The technology and hardware of the camera can be changed to the mobile phone version, but the chip will not work. Everything is in the process of continuous innovation and invention, which is definitely more difficult than transporting ready-made technical solutions for camera modules. "

Tang Binchen said with a smile: "Yes, as the news has said, some young directors, either because they want to be successful or because of cost considerations, are using iPhones or Aster to shoot mobile movies. After filming, they sell them to streamers Media platforms can also make a fortune.”

Zhou Buqi nodded, "The current mobile phone chips and GPU capabilities are still not enough, so Ziweixing has been making AI chips, which actually solves this problem."

AI chips solve the problem of GPU computing power.

This is something Ziweixing has been doing many years ago.

This is the infrastructure of the hardware.

The rise of the global short video industry actually relies on the explosion of an industry, and that is AI chips. Only when the capabilities of AI chips are strong enough so that mobile phones can have as powerful video processing capabilities as computers, will the basic conditions for the development of short video business exist.

The layout is already in place.

So Zhou Buqi is not anxious at all about short videos.

There is still a long way to go!

It is estimated that after his plan to study abroad for two years is over, the various basic conditions required for the short video business can be supplemented, and the era of short videos will truly come.

Tang Binchen said: "There are many startups doing short video projects now. There seem to be more than twenty here in New York. There are even more in Silicon Valley. However, looking at the entire United States, the best short video products are still there. It has to be Musical.ly made by a domestic team.”

Zhou Buqi didn’t even need to know too much about this product. After hearing a few words from Liu Qing last time, he could tell that it was pretty much the same, “Because Musical.ly’s direction is lip-syncing MVs. "

Tang Binchen smiled and said: "Well, lip-syncing. Don't tell me, it's really interesting. It's mainly used by young people. The original music is playing in the background, and young people are doing some dance and movement performances in conjunction with the music in front of the mobile phone camera. , it’s very interesting.”

Zhou Buqi said: "The most important point is that it solves one of the biggest pain points in the short video business! This direction solves the trouble of editing!"

"Yes, this kind of lip-sync MV has the original music in the background, which limits the editing of short videos. Users don't need to edit. After recording, they can send it out directly." Tang Binchen also praised this. , "This is a very novel and ingenious angle, which is a huge advantage compared to other short video products. Whoever can solve the trouble of editing well will be able to break through in the current short video track. At present, , only Musical.ly can.”

Zhou Buqi smiled and said: "There is another mode, which is also very clever and not bad."

"Um?"

"There is a domestic product called Kuaishou. I have observed that, looking around the world, apart from Musical.ly, there is only Kuaishou. Only these two models can survive in the current promotion environment of the short video track."