Chapter 3232 Artistic Truth

"Kuaishou?" Of course Tang Binchen has heard of it, because this is a project invested by Ziweixing. "It's the project that Daliang is still investigating. How does Kuaishou solve the editing pain points?"

Zhou Buqi smiled and said: "The performance of current mobile phones is at this level. This is a hard condition and no one can change it. The way to solve the pain points of editing is actually not to edit."

Tang Binchen laughed dumbly.

Zhou Buqi said: "Just like Musical.ly, under the constraints of the background music, if you move to the lip sync, there is no need to edit. The same goes for Kuaishou, which focuses on no editing."

Tang Binchen frowned slightly, "It's okay to not edit some short videos. But if all the short videos are not edited, it will feel cheap, as if... like going to a dirty wet market."

Zhou Buqi smiled and said: "Some people like to go to high-end supermarkets when buying vegetables. They are clean and the vegetables are packed in boxes or plastic bags. But the prices are expensive. There are also some people who only go to grocery stores. When buying food at the market, you may even feel that only the food market has the atmosphere of fireworks and is closer to city life.”

"Um……"

Tang Binchen fell into thinking.

Zhou Buqi said: "If you have the opportunity, you can also learn about Kuaishou's philosophy. From the perspective of long-term civilization development, everyone's requirements for fresh food must be getting healthier and healthier, and fresh food supermarkets will become more and more popular." Agreed. But right now, for many sinking families, the main place to buy food is still the vegetable market.”

Tang Binchen felt this product logic, "So Kuaishou's logic is to ground the video content. It adopts an 'original' product strategy. If the short video content is not edited, the content will indeed be rough, but it can have more content." Real life expression, not the refined life after repeated editing.”

"Just like women wearing makeup, with the development of society, women wearing makeup when going out is not only a personal image, but also a social etiquette. Just like in Korea and Japan, if a woman goes out without makeup, it will be considered a lack of education. "Performance." Zhou Buqi made an analogy, "However, beauties who are beautifully dressed up will have a sense of unreality and lack of fireworks. Instead, many people like the sense of reality of being relaxed and comfortable at home without makeup. ”

Tang Binchen pondered: "This is really an idea, which can effectively avoid the pain points of insufficient hardware performance faced by the short video industry."

Zhou Buqi smiled and said: "I sometimes use Kuaishou, which is quite interesting. This kind of over-real life without editing is a bit... how should I put it, it's too tough. You have to be brave enough to do this. That's right. It's quite difficult for a professional elite to record real life without any concealment or editing. We Northeasterners are thick-skinned, love to show off, and have a lot of energy. The current short video creators on Kuaishou, I think. Look, they are all fellow Northeasterners.”

Tang Binchen laughed loudly.

In other words, Boss Zhou is from the Northeast. If anyone else said that, it would be a bit of regional discrimination.

Zhou Buqi said: "The main reason why Kuaishou can succeed is this excellent product positioning. When you have time, you can also study this product."

"It has something to do with the entrepreneurial team. I believe that no entrepreneurial team in the United States will choose this direction. Even if they know that this direction can be successful, they will not do it. It is a kind of... elitist pride."

Tang Binchen felt that he himself had such a problem.

Just like selling vegetables.

There is actually no shame in starting a vegetable selling project, but if entrepreneurs with high education and high income really want to start a vegetable selling business, they must start a fresh food supermarket. Even if it is difficult to build a fresh food supermarket and the competition is fierce, we still need to build a fresh food supermarket.

This is decent.

No one would go to the wet market and set up a stall to sell vegetables.

Even if the competition pressure of setting up a stall is low, you can start the business as soon as possible and make money.

Of course, there are also limitations to entrepreneurial ambition behind this.

If you start a business and build a fresh food supermarket, you can standardize and scale it up, and turn it into a chain of fresh food supermarkets, or even a national super chain store group. Setting up a stall in the wet market is no good. Even if the cost is lower and the operation is simpler, you can quickly make money back, but it lacks potential. You can't just set up stalls in vegetable markets across the country and then open a national chain of vegetable stalls, right? Vegetable stalls have no brand.

This is traditional entrepreneurial logic.

The Silicon Valley elites here in the United States mainly think this way.

Domestic Internet talents are different.

I have a more open mind, and I don’t have any pride in my bones. It’s nothing more than starting a business... If you can’t run a fresh food supermarket, go to the vegetable market to open a stall, and start the business first! Going to the vegetable market to sell vegetables, with so many years of higher education and business knowledge of the entrepreneurial team, they can always sell better than those uncles and aunts in the vegetable market!

It's like community group buying.

What Silicon Valley companies can't even imagine, domestic Internet giants are willing to put down their bodies and do it.

In essence, Kuaishou has the same product logic.

The more products are marketed, the more competitive the domestic Internet industry will be in the world. It can even be said to be unique and unparalleled. For platforms such as Pinduoduo and Xiyin, many foreign teams are stuck conceptually.

Tang Binchen pondered and said, "Today's society is a disguised society. Everyone wears a mask, and few people are willing to show their true side. In the long run, those unedited contents that record real life may not be as numerous and popular as some fake short video contents designed and exquisitely edited by scripts."

Zhou Buqi said, "This is inevitable. Short videos are also videos. The content output is no different from long videos. The professional content of scripts, directors, and actors will definitely be the mainstream of short video content in the future. Just like movies, the public likes the beautiful, bright, clean and tidy Hollywood-style shots, rather than the documentary long shots like Jia Zhangke that reflect the true emotions and complex relationships of the characters."

Tang Binchen nodded and smiled and said, "Then I feel relieved."

Zhou Buqi said, "Short videos and long videos are different in product form, but there is no difference in content. It is nothing more than compressing long content into short content of tens of seconds. Artistic content must be better than authentic content. Every It's the same for everyone. In the real society, everyone has experienced too much. Users think of ideal content that they haven't seen. Even if they want to see real content, it is artistic real content. "

Tang Binchen followed his thinking, "So in the long run, the Kuaishou model is not as good as the Musical.ly model. Although the latter is also unedited, the lip syncing of the song MV is artistic content. "

Zhou Buqi smiled and said, "So, Musical.ly should be acquired. As for Kuaishou, it is enough to participate in the investment."

Tang Binchen said, "I think it is better not to acquire Musical.ly for the time being, just participate in the investment, and then sign a priority agreement. It is better to let Musical.ly grow freely and don't bring the atmosphere of big companies over. Don't take away the equity of the entrepreneurial team. The uncertain equity value is the biggest motivation for struggle. Next year, we will further analyze and judge the industry environment to see whether it is necessary to acquire Musical.ly in full and then launch it with a comprehensive transformation. "