Chapter 344: Taobao Guest

In fact, Shi Jinglin's arrangement for Weimi.com's advertising business is very accurate.

But Zhou Buqi is not optimistic.

A little ahead of its time.

Her design of Weimi.com's shopping section is probably equivalent to Taobao customers in later generations. Through the drainage of her own platform, she recommends Taobao's products and earns commissions.

However, Alibaba only launched Alimama in 2007 and made its own advertising alliance.

Not at all now.

The current situation... seems to be unexpected.

Sun Tongyu and the others all looked shocked.

It was as if there was some big secret hidden in my heart, and it was told by others.

Zhou Buqi's heart skipped a beat.

What's the situation?

Could it be that Ali's major project decisions these days are the projects of Ali's mother?

After thinking about it, it seems logical.

In the previous life, 360 Security Guard went online in 2006 and wiped out the rogue plug-ins on the market. Taobao was hit hard and the traffic source was cut off.

In order to cope with this situation, Ali had to make major strategic adjustments, launch its own advertising network, and then launched Ali Mama in 2007.

It was later renamed Taobao Alliance, and later changed back to Alimama. Those individuals and merchants who rely on this advertising platform to earn commissions are the famous "Taobao customers".

At that time, the largest advertising alliance on the market was the Baidu Alliance, firmly occupying the number one position in the market. In order to seize the market, Ali's mother is tempted by direct interests. Baidu takes 60% of the profits earned by the Baidu Alliance. Ali's mother offered an unprecedented share ratio. Ali took 5% and 95% was given to the drainage platform of the outstation.

This presents a huge contradiction.

Previously, merchants spent money to buy recommended places on Taobao, and Taobao made all the money. Alimama launched it, but gave up 95% of the profits, which will inevitably lead to a sharp reduction in Taobao's profits.

For this reason, Sun Tongyu, the No. 2 employee in the "Eighteen Arhats" and the president of Taobao, complained and questioned repeatedly, and finally annoyed Boss Ma and was fired in 2008. Later, Sun Tongyu invested in a project and served as a strategic consultant. That project was called Pinduoduo...

In this life, Micropoint Antivirus Guard was launched in 2005, and it also swept away the unhealthy tendencies in the Internet market.

Taobao was hit.

A year early.

It seems... Mama Ali's project is about to start ahead of schedule!

Zhou Buqi integrated the cause and effect, and the rumors about Ali and the performance of Sun Tongyu and others on the Internet recently confirmed the speculation in his mind.

It seems that Alimama will be able to go online in 2006.

So is Weimi.com.

It's just living together!

Sure enough, Sun Tongyu and others were very interested in Weimi.com. After asking this question and that question, it was called a wheel war, and launched a siege against Shi Jinglin.

She is well-prepared and welcomes anyone who comes.

In one night, we talked about the structure, planning, mission and operation mode of Weimi.com.

However, they still kept silent about Ali's strategic insider information.

It should still be kept secret.

Back at the hotel, Shi Jinglin was in a great mood, followed Zhou Buqi to his room, and said enthusiastically, "How is it? I said Weimi.com will definitely be successful, right? The eyes of you and the others are so pleasantly surprised gone."

Zhou Buqi laughed and said, "I think you've won the lottery!"

"What's the meaning?"

Shi Jinglin has no rebirth experience, so of course she doesn't know some of Ali's strategic directions.

Zhou Buqi said: "Weidian security guards have had a considerable impact on the entire Internet structure. If Ali does not change, he can only die. The past advertising model is no longer feasible, and they must look for new drainage solutions. I guess, Their thinking coincides with yours."

"You mean... a form of commission?" Shi Jinglin blinked thoughtfully.

Zhou Buqi’s house is a luxury suite, and there is red wine provided. He opened a bottle in the past, "The old form of advertising based on PV volume and clicks should still exist. However, the way of commission should be more attractive , and this is the only way Ali’s advertising alliance can challenge the Baidu alliance.”

Shi Jinglin did not refuse, took the goblet, swirled the red wine in her hand, and said slowly, "You mean, Ali wants to be his own advertising alliance?"

"Definitely!"

"I seem to have seen it in the filing. Someone suggested that we also set up an advertising network?"

"Yes, it's Senior Sister Zhenyu, I refused at that time."

"Baidu and Google are doing it, Microsoft is doing it, Sogou is doing it, and now even Ali is doing it. The direction of advertising alliances seems to be very promising."

Zhou Buqi waved his hand, "The time is not ripe, let's talk about it in a few years."

Shi Jinglin nodded, took a sip of red wine, frowned, felt that there was not enough time to wake up, continued to shake the wine glass, and then returned to the topic just now, saying: "Ali's advertising alliance must maximize the use of its own resources. That is to say, there are millions of Taobao stores, and the method of sharing commissions is indeed the best, so I don’t know how effective it will be.”

Zhou Buqi said with a smile: "I don't know about other products, but the clothes must be fine! It's not a big problem to get a dozen or twenty yuan for a single order."

Taobao stores use Alimama to attract traffic, and generally have to spend 5% of sales as advertising fees. Of the 5% of the sales, the Alibaba platform will keep 5%, and the remaining 95% will be distributed to Taobao customers in the form of commission.

Of course, for some products with small profit margins, the commission will be less than 5%. However, clothes are huge profits! Especially for women's clothes, the share provided is much higher than 5%, 10%-30% is considered normal, and the highest can reach 50%!

That is to say, Taobao stores may only charge 50 yuan for a skirt bought by a user for 100 yuan. 2.5 yuan was taken away by Ali, and 47.5 yuan became a commission for Taobao customers.

This is much more profitable than relying on the billing model of PV volume and click volume.

Calculated by the amount of PV, 1000PV is more than ten dollars. Calculated in terms of clicks, that is, a few cents per click.

This kind of commission model often leads to a profit of more than a dozen or even tens of dollars for a single order.

Therefore, there have been a group of Taobao customers who have been clamoring for Ali's wool. Among them, Meilishuo and Mogujie are the most famous, and they have all gone public.

Looking at the current situation, Weimi.com is likely to become the first Taobao customer in this era.

It's no wonder that Sun Tongyu and others paid so much attention to it.

A good start is important.

In particular, Weimi.com is backed by Xiaonei.com, and there is indeed a huge potential market for women's clothing.

Shi Jinglin didn't know the inside story, so she was confused, "Such a high commission...then what does Taobao earn? These expenses should be the recommendation fee for Taobao from the store."

"Make money? Doesn't this look shallow?" Zhou Buqi shook his head with a smile, "Boss Ma watches the Internet from the cloud. Fei, people don't like it at all. Moreover, this is Ali's strategy, it must be done, and if you don't do it, you will die, and whoever is behind will die."

The No. 2 employee like Sun Tongyu was fired because of his doubts about Ali's mother.

Shi Jinglin smiled, "Let's make money that Boss Ma doesn't like. So, the business cooperation between Weimi.com and Taobao should be successful, right?"

"Almost, wait until you give them a PPT speech tomorrow, and explain the significance of commission sharing. For Weimi.com, this is making money, and for Taobao, it is a life-and-death decision. It is difficult to cooperate. "

"I think so too. How about it? You still look down on me?"

Zhou Buqi was screaming, "Who looks down on you?"

"I don't know who always beat me up a few days ago." Shi Jinglin snorted softly, but she was in a good mood, swirling the red wine in the glass and raised it, "Come on, wish us success!"

"necessary!"

Zhou Buqi got up and sat beside her. While drinking, he wrapped his other hand around her waist.

Shi Jinglin froze and moved to the side, "Don't do this."

"Don't get entangled. It's better to hit the sun than to choose the day. Now that everyone is in a good mood and the red wine is drunk, it's better to stay." Zhou Buqi persuaded her, clinging to her and hugging her.

"No, no, I'll be angry if you do this again." Shi Jinglin refused twice more, and moved to the side.

Zhou Buqi said: "I know you feel uncomfortable, but this kind of thing... the long-term pain is worse than the short-term pain. Turn off the light and grit your teeth and it will pass. Maybe it will be straightened for you in one go. You have to believe The miracle of the Creator, the pairing of a woman and a man is the best partner."

Shi Jinglin was a little embarrassed, she put down her wine glass, and hurriedly got up, "It's too late, I'm going back."

"Are you really leaving?" Zhou Buqi's boss was dissatisfied.

"Um."

"Let's stay in bed."

"No."

Shi Jinglin put on her windbreaker and walked to the door of the guest room.

Zhou Buqi no longer had any hope, and shouted again, "Why don't you give me a kiss before leaving?"

Unexpectedly, Shi Jinglin stopped and looked back at him.

"Just a kiss on the cheek." Zhou Buqi smiled.

Shi Jinglin took a deep breath, stepped on her high heels on the floor, made a "da da" sound, and walked over as if she was going to the execution ground, "Close your eyes."

Zhou Buqi closed his eyes obediently, and then felt thin and soft lips on his face.

Really close!

This really surprised him.

"vomit!"

Then, he heard a sound of vomiting, opened his eyes, and ran to the bathroom with his mouth covered in a beautiful voice.

Zhou Buqi saw a black line on his forehead, and quickly followed her, only to see her lying in front of the sink, trying to vomit something.

"As for?"

He is a little angry.

Shi Jinglin retched twice, rinsed her mouth with water, looked up at him, and said coldly, "You don't understand at all!"

"Why don't I understand?"

"If you were asked to kiss Guo Pengfei, would you accept it?"

"Well……"

Zhou Buqi was at a loss for words.

Shi Jinglin gave him an indifferent look and pushed him, "Don't get in the way, I'm going back."

Zhou Buqi sighed, "Then you are so sensitive that you can't stand even a kiss, when can you go to bed?"

Shi Jinglin said indifferently: "I never promised to sleep with you, you said it yourself."

Zhou Buqi frowned, "Then what should I do?"

"Someone threw a small card through the door of the room. There are flight attendants, police officers, nurses, teachers, female college students, etc. I'll bring them for you?"

"I'm only interested in you right now."

"I am not interested."

After speaking, he turned around and left.

Zhou Buqi was a little confused. He didn't know which link he did wrong. He felt that the relationship between the two of them had become hot at one time, so why did it suddenly become cold?

"Should I kiss her instead of her kissing me?"

He thought for a long time.