Chapter 419: A New Model of Online Direct Selling

MediaTek's music chip has been mass-produced.

This means that cheap low-end machines can also listen to music. It also means that the market for those "black phones" is bigger.

The so-called black mobile phones are parallel machines, counterfeit phones and refurbished phones.

In the past, as a counterfeit machine, due to the limitation of the chip, generally only the mid-to-low end can be counterfeited. Now it is different. With the entry of MediaTek chips into the market, Huaqiangbei seems to have ushered in a spring breeze.

The winter of the mobile phone industry is getting colder and colder.

It can be seen from the mobile phone group buying activity on Xiaonei.com.

In order to save the domestic mobile phone industry, relevant national departments held meetings quickly to make decisions. And in 2007, a major policy adjustment was made, which greatly lowered the entry threshold for mobile phone manufacturers. There is no 200 million registered capital limit, and no more than two years of operating experience, research and development capabilities, and environmental protection and other relevant regulations are required. related certification.

I just want to use this method to provide the vitality of the domestic mobile phone market and to save the market with policies.

It turned out to be worse.

This kind of policy directly gave those "black mobile phone" manufacturers the opportunity to legally launder the law, and the counterfeit phones began to flourish.

On Xiaonei, the spring mobile phone group buying has ended.

In total, more than 164,000 handsets were sold.

It can't be compared with last year.

Among the 164,000 mobile phones, 97,000 are domestic phones and 67,000 are foreign brands.

On the surface, the sales volume of domestic machines is leading.

But in fact, among the 5 mobile phones sold in this group purchase, a Nokia smart phone is priced at 4,599 yuan, and a Nokia high-end phone is priced at 2,499 yuan.

The two mobile phones of Bird are 1899 yuan and 1299 yuan respectively.

TCL's mobile phone is a low-end bar machine, priced at 799 yuan.

With such a huge price gap, the domestic machine is only slightly ahead in terms of sales volume. Among them, the 2499 yuan Nokia bought 58,000 units, which is the highest sales volume among all models.

The 799 yuan TCL mobile phone has only sold 53,000 units.

In front of the brand, the price advantage is irresistible.

It can be seen that in the current mobile phone industry, the image of domestic brands is getting worse and worse.

Corresponding to this is a sharp decline in profits.

Sitting in the office, Zhou Buqi received the report submitted by Shi Jinglin.

"Profit of 22.5 million?"

"Um!"

Shi Jinglin's expression was embarrassing, and she didn't dare to move forward with a guilty conscience.

Zhou Buqi raised his head and said with a smile: "What are you afraid of?"

Shi Jinglin said, "I'm afraid you'll hit me."

"As for?"

"What was the momentum of last year's mobile phone group buying? It was easy to earn 200 million yuan. I only took over the group buying business for half a year, and I messed up the biggest money-absorbing trump card of Xiaonei."

"Okay, don't blame yourself, it's not your fault."

Shi Jinglin shook her head, feeling very disappointed, "You don't need to comfort me."

Zhou Buqi said with a smile: "I'm not comforting you, this is a company, let's discuss the matter as it stands, and don't talk about personal relationships."

Shi Jinglin pursed her lips and glared at him, "There is no personal affair in the first place!"

"I've slept through it all, haven't you had an affair yet?"

"you!"

"Hey, hey, if you have something to say, others can't hear it. If you do it, it's not good for others to see."

"snort!"

Zhou Buqi sighed, and said: "The general environment of the mobile phone industry is not good, and the sales volume has dropped sharply, so there is nothing to do. In addition, it is spring, and the demand for mobile phones on university campuses is not very large. When the new semester starts in autumn Once it is dialed in, sales will definitely go up.”

"Then you can't sell domestic mobile phones." Shi Jinglin didn't care so much, she was aggrieved, "Those domestic mobile phone manufacturers are so muddled that they can't support the wall. The marketing model is short-sighted, does not carry out brand building, lacks research and development investment, and does not pursue products. The quality of the advertisements is false and exaggerated, just like committing suicide, constantly reducing the trust of consumers. Bird mobile phones, fighter jets in mobile phones... Isn’t this advertisement a joke?”

Zhou Buqi shook his head and said: "China-made mobile phones still have to be sold, otherwise the industry association can't justify it. Forget it, let's not talk about this, let me tell you another thing, Yan Guangming, you know?"

"Well, a big pervert!" Shi Jinglin curled her lips in disdain.

Zhou Buqi's eyes turned cold and cold, "He bullied you?"

Shi Jinglin said coldly: "No, my eyes are squinting."

"This old face!"

Zhou Buqi still knew a lot, so he immediately called Yan Guangming and told him: "Old Yan, Shi Jinglin is my woman, you should pay attention in the future!"

Shi Jinglin didn't appreciate it at all, and said sarcastically: "Fish look for fish, shrimp look for shrimp!"

Zhou Buqi didn't take it seriously, and smiled, "That's right, I asked Lao Yan to produce a batch of MP3s, and you can operate it here."

"MP3?"

Shi Jinglin frowned, not quite sure. There are thousands of MP3 players on the market now, and this market is a mixed bag.

Zhou Buqi took out a document from the drawer and handed it over, "This is the cost document of MP3. Later, I will ask Lao Yan to count labor and various expenses. You can add up the cost to see how much it costs. .This time the group buying of mobile phones was not very successful, we must create a sales storm to revive the brand of group buying!"

Shi Jinglin glanced at it casually, and her eyes lit up, "2G flash memory space? The purchase cost is only 38 yuan?"

Zhou Buqi said with a smile: "The price of MP3 players with 2G storage space on the market is more than 1,000 yuan. This price is too bad, we have to beat the price down!"

The Xiaonei network can even lower the price of mobile phones, and was once blocked by the mobile phone industry association.

What's more, a mere MP3?

The strength of the MP3 industry is completely incomparable with the mobile phone industry.

There is no need to worry.

Shi Jinglin's unhappiness disappeared instantly, a smile appeared on her delicate face, her eyes were like flowers, and she said happily: "For college students, MP3 is not just a need, but it is almost the same. If the price can be cut in half , the hot atmosphere of group buying will definitely be able to heighten it again."

Zhou Buqi said with a smile: "I checked the industry data. Last year, 6.2 million MP3 players were sold nationwide, and about 2 million of them went to college campuses."

"How much did you order for this MP3?"

"100,000 units."

"so little?"

"Sell it first, try the water."

Shi Jinglin dissatisfied: "What is there to try? You are a college student, you don't know... Forget it, you are a college student in name only. Let me tell you this, 100,000 MP3s are placed on the school network, You can’t even beat the water. You have to increase production!”

Zhou Buqi said: "I took the sample home. You can go back and have a look at night. This MP3...is quite pedantic and heavy, not fashionable enough."

"What about the price?"

"what do you say?"

"The cost of materials is 122 yuan. Including labor costs, utilities, etc., the factory cost of an MP3 player is basically 150 yuan. As long as we set a price range of 300 to 400 yuan, we can sweep away all competitors on the market. .”

"A small broken MP3, selling for three or four hundred? Is it too expensive?"

"Is this still expensive?"

Shi Jinglin opened her eyes wide.

Well, MP3 players are expensive these days. Newman is the lowest price in the industry, with an average of more than 500 yuan, and the memory is still 512M.

Zhou Buqi was silent for a while, and asked: "Linlin, you said the cost of this MP3 is so low, why are the prices of MP3s on the market so high? It can range from five to six hundred, and the better ones can cost more than a thousand."

"Dealers! Just like mobile phones, the ex-factory price is actually not too high, and most of the profits are divided by dealers such as hypermarkets and shopping centers."

Shi Jinglin had a strange look on her face.

Of course Zhou Buqi knew this truth, nodded, squinted his eyes and said: "Yes, there is a lot of room for operation here!"

The birth of Xiaomi opened the direct sales of electronic products from manufacturers to users, greatly cut off the profits of middlemen, and completely rewritten the domestic electronic product price system.

At the beginning, Zhou Buqi had no interest in hardware.

I just want to wait quietly for Lei Jun to leave Jinshan and start Xiaomi. If you are lucky, you can get a share by yourself, or help your friends, so that Xiaomi can grow up as soon as possible.

But now, he has a deep understanding of the "deep water" in the domestic sales market.

The first-tier, second-tier and third-tier dealers who are overly profit-seeking are severely squeezing the profits of the manufacturing industry. The decline of domestic mobile phones, of course, has their own shortcomings, and has a deep relationship with the price system of dealers.

The price is high, but foreign goods can still be sold.

But what about domestic products?

Especially for electronic products, once the goods are overstocked, they will face the risk of bankruptcy.

Of course, putting aside these metaphysical "big patterns", it is of far-reaching significance to launch the Xiaomi model in advance just for the construction of the Xiaonei group buying brand.

If you want to be a Xiaomi model, you must have a manufacturer with deep strategic cooperation.

Who to choose?

Xiaonei.com has a good relationship with Bird. The first wave of mobile phone group buying partners is Bird. Later, Xiaonei was blocked by the industry association, and Bird withdrew due to pressure. Bird is the most sincere in this group purchase of mobile phones, and jointly launched two mobile phones.

But even so, is Bird willing to cooperate with Xiaonei to greatly reduce the price of Bird mobile phones?

Certainly not!

This will disrupt the pricing system in the mobile phone market, and only moderate online price cuts can be made.

However, moderate price cuts will certainly not change the industry structure.

There must be an electronics manufacturer who is willing to live and die together, and follow Xiaonei to move forward together.

Shi Jinglin was very surprised, "How to operate?"

Zhou Buqi said lightly: "The richest man in a country can be in finance, high-tech, manufacturing, or real estate. But, is it plausible for a man who is an agent to be the richest man? Coethian economics has said that middlemen do not generate value.”

"Well, Lao Huang is really outrageous."

Ordinary people don't know, but Shi Jinglin's circle is too familiar with the various styles of the richest man. He often takes a yacht to go to the high seas, and gambles millions. He lives extravagantly, has beautiful women like clouds, and has a very evil atmosphere.

Zhou Buqi said: "This time, let's sell 100,000 MP3s first, and test the water first. If the response is good, let's play the big one!"

"How to play?"

"New model, new retail, new economy!"

"Don't shout slogans, what are you talking about?"

"Ahem, it's just a new model of online direct sales."