Chapter 530 Unconventional means

(The previous chapter was blocked, so it’s hard to write more about social issues. Let’s go to the next topic. I wanted to attend a training class for the boss to give me guidance, so that the protagonist can further develop himself.)

Ziweixing is recruiting people.

One is the chief financial officer and the other is the marketing director.

The director of the marketing department is a bit troublesome. The person he is optimistic about is the regional manager of Ali's B2B business, and he is a sales master. Wang Haiyang ran to Hangzhou three times, but all failed.

Just yesterday, He Yang went out in person.

Before leaving, he also said that if he still can't get it done, then he can only ask Zhou Buqi to come forward in person.

The chief financial officer was even more troubled. He originally had two targets, but Xu Liangjie rejected them. He believes that the development speed of Ziwei Star is too fast, and the recruitment must be advanced.

The general meaning is that Ziwei Star's current cash flow is at the level of 1 billion, but it cannot recruit people according to the "1 billion" ability standard. With Ziweixing's development speed, it might reach the 10 billion level in two years.

If the recruited person is not strong enough to learn, he may not be able to keep up.

Why don't you go directly to the most powerful financial officers.

In addition, Xu Liangjie carefully proposed a new personnel transfer to Zhou Buqi.

The positions involved are very high!

He wanted to move Ji Zian, the president of the micro-point business department!

This is the veteran of ten schools' entrepreneurship, a close partner of Boss Zhou, and is qualified to join the decision-making committee.

"Why?"

Zhou Buqi was taken aback.

Xu Liangjie said: "When he made business decisions, he wasn't firm enough, and his business methods were also a bit soft and lacking blood."

"how?"

"Recently, there have been many competitors in Weidian's business, but his response methods are not active enough. Shopping malls are like battlefields, and it is impossible to influence each other with magnanimity. Especially in the domestic Internet field, the competition is fierce. Either you die or I am live."

It has been almost two months since Xu Liangjie returned to China, and he gradually shifted from Silicon Valley thinking to localization.

Zhou Buqi said: "The micro-point input method suppressed the Sogou input method very badly, right? If it is this, you can rest assured. Sohu's strength is quite strong, but it is already outdated. I have seen through that old Zhang. He has long lost the tenacity of the startup period. As long as there is no improvement in half a year, he will not be able to handle it. Besides, isn’t Martian text already in internal testing? Once the text package of Martian text is launched, it will be a matter of time before the Sogou input method is defeated. .”

Xu Liangjie was a little helpless, "The micro-point input method can win a big victory, that's because you have assembled the resources of the whole company, relying on the strong promotion of Xiaonei and friends. The suggestion of Martian text was also proposed by you. Moreover, micro-point input Law is not the core business of Weidian.”

"Is there a problem with the core business?"

Zhou Buqi frowned.

Xu Liangjie said in a deep voice: "I got the data. The total number of downloads of 360 Security Guard on Sky Download and other platforms has exceeded 2 million. I estimate that their current installed capacity has exceeded 1 million."

"So fast?"

"Well, that product has been online for less than a month."

"How did you do it?"

"Bundled download."

"Well……"

Zhou Buqi twitched the corner of his mouth.

Xu Liangjie said: "The way to make money for downloading websites is besides the advertising revenue, it is the promotion fee for downloading. Bundled downloading is an important means. Many users accidentally download some common software such as QQ, Jinshan, and PPS. The bundled software is installed on the computer."

Zhou Buqi has a headache.

The opponent of Weidian Security Guard is Zhou Hongyi, this buddy is a godfather-level boss in hooliganism, and the 3721 back then played with the applause of netizens all over the country.

It is really difficult for the other party to quickly seize the market by relying on such shady means.

If it is a high-end user, it may be okay to say that they can use the computer proficiently, and when installing the software, the bundled software that is checked by default will be canceled.

Moreover, they all know the brand of "Weidian", and know that this is a good software with conscience in China, which is completely different from 360 Security Guard.

But low-end users are different.

They have less computer knowledge, and there is not much difference between using Micropoint Security Guard or 360 Security Guard. It may not even be possible to uninstall the software. Once it is installed, it will passively become its user.

This is really hard to deal with.

Once it is really done, it can only play a means of technical interference. All computers installed with Micropoint's products are not compatible with 360 products. If you use your monopoly position to suppress the other party, your reputation will also stink.

Zhou Buqi frowned, "What do you think?"

"Substitution!"

"Substitution can solve it?"

"Since Wei Dian wants to be in the direction of the toolkit, it has to fight with countless competitors. This is a battlefield in the Red Sea. The people of Ji Zi'an... are too upright. It's good to be upright, but it can't influence the Huns."

Zhou Buqi said: "I know, but it's not that simple, is it? I'm very familiar with Zhou Hongyi, and I know his methods and the way he plays. Unless it's repaying him with the same method, it's really not good." cure him."

Xu Liangjie said in a deep voice: "It can't be cured, but it must be cured! Security Guard is the core product of Weidian, which is equivalent to a platform. If it is used well, it will further promote our own products. It is the underlying platform for communicating with users. This field There is no room for loss. This will become the lowest level of our user portraits."

"Oh? How to say?"

"Products such as security guards and antivirus software can scan users' computers in a fair and legitimate manner."

"Don't mess around!"

Zhou Buqi was taken aback.

All big cows have super learning ability and adaptability.

Some time ago when the two talked, Xu Liangjie was still indignant, feeling that the domestic Internet games are too unfriendly to users. As long as you use my products, all your personal information is in my hands.

How long did it take, he got used to it immediately, and started thinking about scanning the user's computer to get more user information.

Zhou Buqi felt that there was no need to worry.

Information collection is of course important, but after the information is collected, it needs to be screened, analyzed, and processed, which requires very complicated technical means.

At present, Ziweixing's technology accumulation in this area is still lacking.

Xu Liangjie shook his head, and said calmly: "Only scan, without checking the specific content, and without further processing. The main thing is to check which plug-ins and software are installed in the user's computer, as well as the usage of the computer's hard disk. "

"What's the purpose?"

"If the user's computer has a lot of messy plug-ins installed, or all the file storage is left in the C drive, or the software is installed in a mess... it can be determined that the owner of this computer is a low-end user."

"What's the meaning?"

"Low-end users lack computer knowledge and are easier to master."

Zhou Buqi narrowed his eyes and looked at him quietly.

Xu Liangjie said: "Only high-end users will hate rogue software. Low-end users in third- and fourth-tier cities may not even know what rogue software is. Therefore, the brand image is determined by high-end users. As long as the service is good This group can ensure the good brand of Wedian.”

Zhou Buqi shook his head.

High-end users determine the brand image because the right to speak in society is now in the hands of the elite. Ordinary people lack the space to speak out, have complaints and dissatisfaction, and have no channels to express their opinions.

However, with the rise of the Internet and the emergence of popular platforms like Twitter and Weibo, the right to speak out becomes equal at once, and everyone can speak out publicly. Because of the large number of low-end users, the weight of discourse is higher, and they will occupy a dominant position in defining the brand image.

Xu Liangjie said to himself: "If you want to curb 360's practice, you can only reciprocate it. They don't care about the brand image, but we have to worry about it. But it doesn't matter, you can scan the user's computer information, including Link the data information from Friends.com to determine whether the user is a high-end user. If so, follow the current strategy. If it is a low-end user...you might as well use some unconventional methods."

"Unconventional means?"

"For example, the installation of 360-series products is prohibited."

"What?"

"The installed capacity of Micropoint Security Guard and Micropoint Antivirus is 50 million, covering almost 80% of the country's personal computers. If a user installs 360 Security Guard, it must be blocked."

"hiss!"

Zhou Buqi gasped.

Depend on!

Sure enough, it is repaying the other person in the same way. This is a rogue method against a rogue method. Not only that, but also relying on its own monopoly position to suppress the other party.

Xu Liangjie went on to say: "Low-end users are cautious when using computers, for fear of making mistakes. As long as we use computer security as an excuse to prevent computer viruses from invading, prevent unknown plug-ins from harming computers, and put forward some suggestions...they Then you will be obedient and frightened, and then follow our opinions."

Zhou Buqi has a complicated expression.

Unconventional means?

It's a really good word to use, it's such a high-sounding way of talking about hooliganism.

Xu Liangjie spoke righteously, and said lightly: "If we do this, we can easily control those low-end users, help them resist rogue software like 360 ​​Security Guard, and protect their computer security. In addition, we also have The good thing is that we can give low-end users all the right advice and help them make choices when it comes to rolling out our own browser, navigation web, and search engine."

"Once this hole is opened, many things will be out of control. How to distinguish low-end users from mid-end users? When profits become significant, this model will shift from low-end to mid-end."

"Our reason is very legitimate. Weidian Security Guard is to help users protect their personal computers. We don't make security threats, but only provide security suggestions. We don't play bundled downloads, but prevent bundled downloads."

"Have you told Ji Zian about this?"

"We have communicated, and he strongly opposes it."

Zhou Buqi sighed, "It's still the same sentence, this matter is not easy to control, once it crosses the line, it will affect the brand."

Xu Liangjie smiled, "You're right. If you don't control it well, you will cross the line and affect the brand image. But if you control it well, you can not only suppress competitors, but also earn rich returns. The product's own value."

This matter is a bit complicated, and it is not easy to make a decision without a week.

I put it on hold for now.

I couldn't help but secretly sighed in my heart.

If someone raised such an opinion with him when he was just starting a business, he would definitely veto it. They are all reborn, how could they still do such a worthless thing?

But with the improvement of his personal status and his deep roots in the Internet circle, his concept has also undergone tremendous changes.

Some methods that were shameless to some industry giants gradually showed themselves.

Using its own monopoly position to suppress dissidents has already been used in the competition between Weidian input method and Sogou input method. If he accepted Xu Liangjie's opinion this time, it would be tantamount to saying that he also made an opening on the road of hooliganism.

As for the user's personal privacy... It has long been a tool in his hands to develop the enterprise.

It's like standing at the foot of the mountain and looking up at Mount Everest. You can imagine that there are countless ways to reach the top. But I really started to climb the mountain, and only after I climbed to a certain height did I realize that there are only two ways to go up the mountain. Whether you are a businessman, a scholar, a politician, or a beggar, you have to go the same way.

This is determined by the environment.

If you don't take this road, you can't go up.

If you are reborn, you have to go like this.

Zhou Buqi decided to wait and see if Ji Zian's righteousness could defeat Zhou Hongyi's hooliganism. If the new path he opened up does not work, then go back to the path that colleagues are taking that has been proven countless times to successfully reach the summit.

"By the way, replace Ji Zian, who do you plan to let be the president of Weidian Technology? Are you concurrently in charge?"

"I can't, I'm still watching politics."

"Anyone to choose?"

"Well, how is Gong Yu?"

"who?"

Zhou Buqi was stunned for a moment, the name Gong Yu is quite famous.

Xu Liangjie smiled and said, "Didn't you ask me to build a good relationship with those executives upstairs? What a coincidence, their senior vice president Gong Yu felt that working at Sohu was too boring, so he thought of quitting."

Zhou Buqi cautiously said, "Is this going to work? He resigned voluntarily, that's okay. If we go to poach people, I can't explain it to Lao Zhang."

Xu Liangjie said: "Don't poach people, it's the concubine's love. Gong Yu is a person who can't sit still. A few years ago, he started his own business and built a real estate information website, Focus.com. It did a good job and was acquired by Sohu. But As you said, Sohu's internal life is gloomy, and executives with aspirations and pursuits have all left their jobs one after another, and Gong Yu is not willing to be impetuous. Now that the World Cup is over, he has completed the work he was ordered to do, so he has a reason to leave."

Zhou Buqi nodded, "Don't worry about things that are trivial, let Zian do it and see the situation. Gongyu... If he can really leave Sohu and join Ziweixing, we can at least provide A vice president position."

If Gong Yu was really dug here, he might offend Zhang Chaoyang, and he didn't know what compensation he would get.