Chapter 537 Traffic and SMS

The general policy has been set, and we are heading towards the SP market.

Don't look at the cold winter now, but as long as you survive this period, the ability of this business to attract money is obvious to all.

The simplest example is QQ.

China Mobile saw that the mobile phone QQ made a lot of money in the SP business, and was also very excited, so it launched Fetion. Then it is mandatory that QQ must open a friend relationship with Fetion. If they do not cooperate, QQ will be excluded from Monternet.

Penguin couldn't accept the bitter fruit of losing this big cake, so he could only accept the mobile solution with aggrievedness, and connected QQ to Fetion.

It's a pity that China Mobile's operation level is not high and its strategic vision is poor. Otherwise, relying on its own strong monopoly position, it would have defeated QQ. In the era of mobile Internet, Penguin launched WeChat at the right time, combining two swords with QQ, and a few sets of combined punches wiped out Fetion.

There is a direction, but we can't just plunge into the SP market.

First of all, we need to negotiate with China Mobile to get the best terms of cooperation.

What kind of cooperation is best?

It must be based on the largest customer.

The largest customer of Monternet is QQ. After some investigation, it was found that the cooperation between mobile QQ and China Mobile is mainly in two ways.

One is the JAVA program of the treasure box, which uses GPRS to surf the Internet and chat with friends through the program interface. The mobile company only charges traffic fees.

Another way is to cooperate with Monternet to send text messages. The monthly subscription is 5 yuan, and then sending a message is 0.1 yuan, and receiving messages is free.

The early cooperation between Penguin and China Mobile was based on a head-to-head system. For each additional mobile QQ user, China Mobile had to share a head-to-head fee of 5 yuan.

However, the chatting ability of QQ users is too strong. At one time, the revenue generated by mobile QQ accounted for half of Monternet's revenue. Later, the agreement was changed. In addition to the head fee, there is also a certain share.

Ziweixing's negotiation direction must be in line with Penguin.

"In contrast, the income from text messages is much higher than that from traffic. Most mobile phone users are very wary of running traffic. They would rather spend more money to send text messages than to buy traffic packages. Be deceived."

Wang Haoyang did some market research and then came to report.

Zhou Buqi frowned: "Lao Zhang told me that the number of mobile Internet users has reached 100 million. Is this data accurate?"

"Well, it was made by the statistical agency, it's reliable."

"There are so many?"

"As I said just now, most of them participate in the Internet by sending text messages. Just like chatting on QQ, there is no need to open the Internet at all, just bind the mobile phone to the QQ number, and then send text messages. Statistics At that time, they were considered mobile Internet users.”

"How many users actually use data?"

"About 20 million."

According to the data from the Ministry of Information Industry, there are now 400 million mobile phone users across the country, one of whom is a Monternet user, but only 20 million have subscribed to mobile data services, which is not a high proportion.

Also the traffic fee is too expensive.

The 5M traffic package costs 5 yuan.

Wang Haoyang said again: "Our friend.com is a bit like Maopu. It can only use the traffic sharing model, because there are too many texts, and the length of the text message is simply not enough."

Zhou Buqi had a headache, "Yeah, there is no limit to 140 characters."

Wang Haoyang was taken aback, "What 140 words?"

Zhou Buqi said: "The length of the text message, we can't ask the users of Youyou.com to limit it to 140 characters when updating the news, right? Just like Twitter."

Wang Haoyang was taken aback.

Looking at Boss Zhou in disbelief.

No way?

Boss Zhou has a new idea?

He knew about Twitter and transferred Liu Qing to be the president. It has already been done in the United States. Moreover, the models of Twitter and Friends Network are different.

Twitter is a social interaction with strangers, and Friends Network is a social interaction with acquaintances, which are completely different social directions.

However, Twitter has a limit of 280 characters for speeches. If it is replaced with Chinese characters, it is 140 characters, which is just enough for text messages. Does this mean that Boss Zhou wants to create a Twitter in China, and after the friend.com project matures, he will create a new social networking site?

Zhou Buqi didn't have time to explain, frowned and said: "From this point of view, Friends.com can only use the traffic sharing model. Although the traffic is very expensive, it is not as expensive as the SMS fee. Hmm! Anyway, with Monternet SMS business docking, this cooperation must have!"

"this……"

Wang Haoyang was even more confused.

This seems to be true!

The dynamic update of friends on Youyou.com, the content is too large, so it can only use traffic. Like other businesses, such as the Xiaonei forum, the space is even larger, and Weimi forum, Weizhi.com, these are large posts, and must be traffic patterns.

Zhou Buqi smiled, "There are still new businesses. We can only target 20 million users with data traffic. We can target 100 million users with SMS. No matter from which point of view, it is the latter who created value is higher.”

"New business... on-campus news?"

Wang Haoyang immediately thought of a project that Guo Pengfei was working on.

The Xiaonei website will launch a school news section, that is, list the hottest and most popular news of the day and push it to college students across the country.

Xiaonei.com has no reporters, no editorial team, and of course it cannot write news by itself, so it can only extract from other websites.

Coincidentally, the Fresh Graduate Job Search Network has a job search system, you can go to major websites to pick up recruitment information, and then copy it to your own website.

This is similar to the logic of school news.

This is the importance of technical reserves.

The on-campus news project team does not need any senior technicians, just take the algorithm code from the job search website, modify it a little, and change the recruiting information to news.

Compared with other portals, campus news has a great advantage, that is, the aggregation ability. I don't produce news myself, but I can draw materials from various sources for my own use.

Moreover, it's not a rush to push all kinds of messy news, most people are not interested in these news. What everyone is most interested in is the hottest hot news.

It's a bit similar to the Weibo hot search later.

This is a national issue.

So after the idea of ​​school news was put forward, Zhou Buqi received strong support, and Guo Pengfei was delegated power to let him do it boldly.

Wang Haoyang immediately shook his head, "Campus news is not good. Sohu News and Maopu Forum are all in the traffic mode. The content of the news can be thousands of words, and the length of the text message can't bear it."

"No news, what about jokes?"

"joke?"

Wang Haoyang had a flash of inspiration, and immediately thought of a project that Boss Zhou focused on recently-the Encyclopedia of Embarrassing Things.

This is more entertaining than the average joke.

Most of the jokes are made up, and at first glance they are fake stories, exaggerated and exaggerated, just for fun. The content of Embarrassing Encyclopedia is different. Many of them are real events. Even if some of them are made up, they are very real.

Real things are often more immersive, resonant and loving.

Using the length of three or four text messages to send a joke with a high number of likes carefully selected, this is really a promising direction!

I remember that at that time, I used my mobile phone to subscribe to jokes, and a joke cost one or two yuan. The monthly subscription seems to be 15 yuan, but I don’t remember clearly. At that time, I was reluctant to pay the monthly subscription. Occasionally, I order a few jokes, and I have to keep them all the time, and send them to the female classmate I like as if they are treasures, to make her happy.

If I didn't write this episode, I would almost forget what happened in high school.