Chapter 68 Drainage

This question goes a little too deep.

It's not something college students like Meng Houkun and Guo Pengfei can answer.

If it is okay ten years later, in the era of mobile Internet, all kinds of information will be overwhelming, and the thinking of college students will be more innovative.

It is now 2004, and the general thinking of college students is still relatively conservative.

There was no way, Zhou Buqi could only ask and answer by himself.

"If there is a competitor for Yuanwei Milk Tea, we can start from the source of drainage. Where is the source? Of course it is the dormitory building, and the dormitory canteen can play the biggest role."

"Let's give an example. As a supplier of the canteen, we ask to monopolize the advertisement of the canteen. Isn't that too much? We can hang up the brand of Yuanwei milk tea. For example, the milk tea shop can issue vouchers, how to do so? You can follow the Cooperate with the canteen. If you spend 20 yuan in one time at the canteen, you will be rewarded with a 2 yuan voucher for the milk tea shop. It not only increases the sales of the canteen, improves the supply, but also drives customer flow for the milk tea shop and hits competitors. .”

"Borrowing this idea, the drainage effect of the commissary is not just for milk tea shops. We will focus on other industries in the future, and we can also use the commissary to attract traffic. In universities, dormitory buildings are the source of traffic. If you grasp this point, you can never fail."

Meng Houkun and Guo Pengfei looked at each other in shock.

What the hell!

Can business still play like this?

I have learned a lot!

The boss is indeed the boss, with a keen business thinking and a far-reaching layout.

Inspired by this, Meng Houkun expanded his thinking, touched his chin and said slowly: "In this way, the role of the commissary is too great. The other six sideline projects are inseparable from the student community, and they can be used to attract traffic from the commissary. "

Zhou Buqi looked at him with a smile, "Finally realized?"

Meng Houkun took a deep breath and felt that his fighting spirit was very strong.

Indeed, his girlfriend's discount card project was nothing compared to his canteen project.

...

"Hey, I really admire you."

Looking at the back of Meng Houkun leaving, Guo Pengfei sighed with emotion from the bottom of his heart.

Zhou Buqi was very funny, "What's the matter?"

Guo Pengfei said seriously: "To be honest, I was quite worried when I formed the Ten Schools Entrepreneurship Alliance. At that time, most of the team members were recruited by Ji Zian, and Ji Zian was recruited by Liu Wenbo. As a result, this It’s only been over a month, and you have calmed down one by one, almost becoming a monolith.”

Zhou Buqi looked calm, and said indifferently: "If I can't even do this, why should I bother to recruit a group of college students? The current slow development is ultimately for a strong core team."

"Well, I know." Guo Pengfei nodded emphatically, "I think you did it."

Zhou Buqi smiled, "Not yet, I don't know anything about those three girls' concerns."

"You think I'm stupid?"

Guo Pengfei rolled his eyes and curled his lips repeatedly, "Xu Baihui looks upside down, do you think I can't see it? Xue Baoshan's quiet and peaceful appearance must also have a good impression on you. Not to mention Senior Sister Zhenyu, don't tell me You didn't see it just now."

"What do you see?"

"She's just pretending!"

"Oh?" Zhou Buqi looked at him with a half-smile.

Guo Pengfei snorted coldly and said, "I don't believe Senior Sister Zhenyu can't do such a simple project as a table advertisement. In my opinion, she is looking for a topic to get close to you, and she is deliberately soft and weak to arouse your sympathy." .”

Zhou Buqi was a little complacent, and laughed loudly: "Don't talk nonsense, it seems that Senior Sister Zhenyu has not come out of the emotional quagmire."

"The best way to say goodbye to a relationship is to start a new relationship." Guo Pengfei has never been in a relationship, but he speaks clearly and logically, with a strong theoretical foundation.

Zhou Buqi stretched his waist, "Hey! I can't help it, she's too attractive. But she's not suitable for me, she's too... How should I put it, she has a strong personality, so she definitely can't accept that I have other girlfriends. Stay away, so as not to hurt each other."

"Fuck! You scum!"

Guo Pengfei almost vomited blood and cursed loudly.

He couldn't even find a girlfriend here, and he was so miserable every day. It's not good for Zhou Buqi, he's already fantasizing about hugging left and right, he's an absolute scumbag!

It's too scumbag!

"Thank you for the compliment." Zhou Buqi curled his lips indifferently, "Okay, find a place, and I'll tell you something serious. Well, it's definitely a big deal."

"Then let's go to the cafeteria."

On the way to the cafeteria, Zhou Buqi called Wu Yu: "Hello? Where are you?"

"I'm shopping outside with my roommate." Wu Yu's voice was brimming with joy, and there were bursts of giggling girls laughing beside her.

"Yeah." Zhou Buqi said with a relaxed tone, "Where are you going tonight?"

"Whatever...whatever you want." Wu Yu lowered her voice, showing shyness.

"Continue to open the room?"

"It's all right."

"What do you say?"

"I'll listen to you."

"You can't be assertive? You're so stupid!" Zhou Buqi scolded a few times angrily, "Okay, when you come back later, you can directly open a room outside the school, instead of going to Hanting, the bed is too uncomfortable, go to A better hotel."

After hanging up the phone, Guo Pengfei looked at him resentfully.

"What are you doing?" Zhou Buqi was very surprised.

"How can you talk like that?" Guo Pengfei was dissatisfied.

Zhou Buqi laughed angrily: "Why did I talk? Does it have anything to do with you?"

Guo Pengfei said with a righteous face: "All the girls have given themselves to you. You have to treat her well, care about her, and love her. Why do you just scold her when you have nothing to do?"

"Call her? I didn't even beat her! If you don't beat her or scold her, how can you discipline her?" Zhou Buqi said eloquently.

Guo Pengfei was so angry that he vomited blood, and pointed at him, "You, you... Zhou Buqi, I have never seen such a scumbag like you, you are so scumbag! You are so disgusting!"

"You know a fart, licking a dog, betting on orphans." Zhou Buqi rolled his eyes, very annoyed.

"What?"

Guo Pengfei didn't understand.

Zhou Buqi waved his hand, "Okay, stop talking nonsense, you don't have to worry about my affairs. If you have the ability to do a good job in business, and if you have money, there will be countless women who will back you. It's useless for you to envy and hate now."

When they came to the cafeteria, they bought two bottles of Coke. The two sat down in a corner and started circling.

Zhou Buqi talks, Guo Pengfei listens.

This time, Zhou Buqi was open and honest, and explained the business ideas he had planned during the summer vacation.

The internet is big.

He wants to start a giant Internet technology company.

which direction?

It is now 2004, and BAT has set sail to carve up the domestic Internet market and divide the world into three.

If Zhou Buqi wants to become an important player in the Internet field, he must seize the territory of these three companies. However, the three BAT companies have extremely strong moats.

Among the three, Baidu's moat is the strongest, whoever touches it will die. Ali also has strong barriers, and foreign e-commerce giants have spent countless sums to bow down.

In comparison, penguins are weaker.

The reputation of QQ is very bad, and industry elites are the first to recommend using MSN, and major companies even ban QQ, and can only use MSN for office work. The high-end market cannot enter, and QQ can only attract users in the low-end market.

Speaking of this, Guo Pengfei has a deep understanding: "Indeed, compared to MSN, QQ is not like a chat tool, but more like a game tool. The entertainment attribute is too strong."

Zhou Buqi glanced at him, "Then who do you think will have the last laugh, MSN or QQ?"

"Ah?" Guo Pengfei was stunned for a moment, thinking the question was ridiculous, "It must be MSN, it's a product of Microsoft, don't say you don't know about it."

Zhou Buqi rolled his eyes, "Users, users are king! Whoever has more users is stronger, understand? It's not that the more elite users, the bigger the living space. The domestic Internet market respects free services, do you think How many years can MSN live?"

Guo Pengfei felt that there was a need to argue, and said disapprovingly: "Yes, I understand what you mean, QQ is more interesting, more attractive, and has a larger number of users. So what? Don't forget, MSN is a product of Microsoft. As long as Microsoft is determined to make the Windows system incompatible with QQ, do you think Penguin can still live?"

Zhou Buqi twitched the corners of his mouth, "Don't worry, Laomei won't allow this kind of vicious competition. Back then, Microsoft blocked Netscape browser in this way, and the defendant lost a lot of money. If this method Okay, Microsoft has killed Kingsoft WPS a long time ago."

"Uh...that's it."

Guo Pengfei scratched his head.

In fact, Bill Gates really had such an idea, using the windows system to block QQ. Anyway, there is no anti-monopoly mechanism in China, and he was later rejected by President Tang of Microsoft Asia Pacific.

Zhou Buqi waved his hands, and said in a low voice, "You just need to know that MSN is not the opponent of QQ. As for why, QQ is more vulgar."

"Oh, what are you talking about?"

"Don't worry, just listen slowly."

Zhou Buqi paused for a moment, then continued: "As I said before, the first priority of business operations is to attract traffic. That is to say, despite how humble and weak Penguin is now, as long as QQ develops as scheduled and becomes the largest network to attract traffic. tool, then Penguin will be in full swing. Therefore, the first stop of the network I plan is social networking. With the drainage of social platforms, there is a basic guarantee for tapping a larger Internet market. Isn’t QQ taking the vulgar route? It is mainly heterosexual chat. I want to create a platform and chat tool that is closer to the essence of heterosexual chat, focusing on male and female matching, and grabbing the social market.”

"Oh." Guo Pengfei seemed to understand.

"However, we don't have any experience. How do we do this kind of dating platform? It's hard to grasp any scale, so I want to start a dating company first, sum up experience, and complete the offline-to-online relationship. drainage."

"So you want to build a blind date platform for this purpose!"

"right."

Zhou Buqi nodded, "In order to attract traffic to the dating company, I prepared to set up a chain of milk tea shops. This is the cause and effect of the whole thing, and the essential logic is to attract traffic."

Guo Pengfei rubbed his hands excitedly, "That's a good idea."

"However, it won't work now."

Zhou Buqi sighed and shook his head.