Chapter 728 I Eat Meat, I Drink Soup

Zhou Buqi is still not quite sure.

So I called Zhang Chaoyang and asked his opinion on RSS.

As a result, the statement given by Lao Zhang was almost exactly the same as that of Xu Liangjie.

Netease is doing Youdao Reading, and Sohu is also launching its own Sohu RSS content center. They also want to gain a wave of enthusiasm on this outlet. Maybe if they are lucky, they will go to heaven?

This no longer needs to be argued.

Even NetEase and Sohu are actively promoting RSS, and Ziwei Star is weak and can't stop it!

Xu Liangjie said: "The traditional portal network model is a little behind the times, which is visible to the naked eye. But one thing is certain, information content is just in demand! This is still a very important market. It's just that the model may have to change. RSS aggregation websites may be the next direction of news information.”

Zhou Buqi laughed and said, "These one and two are quite ambitious!"

Xu Liangjie said: "Yes, the three major portals all have their own blogs, and many businesses are the same. If anyone can seize the opportunity of RSS and build a national-level RSS website, they can completely rule the information industry. It’s on the market. If Sohu succeeds, it can use its own RSS website to aggregate high-quality content from Sina, NetEase, Sina Blog, NetEase Blog, and Tencent Blog, which is equivalent to unifying the world.”

"well."

Zhou Buqi let out a long sigh, feeling a little self-pitying. Sometimes it is so painful to look beyond this era, no one can understand, as if I have done something bad.

Xu Liangjie's words certainly have some truth, but is it realistic?

RSS sites are essentially channels, and information is content.

This is the content market.

If what Xu Liangjie said really came true, Sohu launched its own RRS community, and then it was a great success, intercepting the traffic of other portals such as Sina and Netease.

what's the result?

Will Sina and Netease sit idly by? Will you watch yourself become a wage earner for Sohu, and let them use technical means to pick up your own content?

At that time, there will definitely be anti-RSS means.

This is like the Seven Heroes of the Warring States Period, when everyone was evenly matched, they would fight each other. When the Qin family becomes dominant, the other six countries will unite to attack Great Qin.

Once giants appear in this market and the balance is broken, anti-pickup technology will emerge as the times require.

The RSS market is dead.

It is simply impossible to unify the rivers and lakes of content through channels.

The Internet is peer-to-peer, and all unreasonable channels must be removed. The more channels, the thinner the profit. Only the most powerful, richest and most popular content can dominate the content world, such as today's headlines.

Zhou Buqi said with some sarcasm: "I originally had good intentions and wanted to join hands with the three major portals to block RSS technology. The result is good, people are still dreaming of it!"

Xu Liangjie was slightly taken aback, "Good intentions?"

Zhou Buqi said: "Of course it's a good intention! I do business in Zhou Buqi, and I am most concerned about making money with harmony. I treat my domestic counterparts with full respect. I hope everyone can join forces to fight against the Silicon Valley giants. It's a pity... I still want to Let’s leave a mouthful of soup for the three major portals, so we can only eat some meat. The result is good, they don’t even want soup. There is no way, then we can only eat meat and drink soup.”

"Um?"

"Blocking the RSS technology, the three major portals can still drink soup. If you don't block it, hehe, they will all be finished!"

"We want to develop RSS technology?"

"If you can't change the general environment, then you can only adapt to the environment and become a leader in this environment. This old Zhang, I really can't help him even if I want to."

When Xu Liangjie saw Boss Zhou shaking his head, he felt a little bad in his heart.

Isn't there some conspiracy brewing against the three major portals?

"Ya Xian!"

"coming."

"Arrange a meeting for Shi Jinglin, Guo Pengfei, Zhang Yiming, Chen Tong, Wang Xiaochuan, and Wang Xing to attend."

...

At 5:00 p.m., the meeting begins.

Few people came to the small conference room, the air conditioner had just been turned on, and it was still a bit stuffy.

Zhou Buqi spoke first.

He announced that he would reconstruct the development model of Toutiao, keep up with the trend of the times, rationally use innovative technologies, and connect Toutiao with RSS technology!

There is no way, it cannot be blocked, so it can only be used to the maximum extent.

From this aspect, today's headlines have a great inherent advantage. The emergence of RSS technology has even made up for an Achilles heel of Toutiao.

Today’s headlines will be very difficult in the early stage of starting a business. They can only spend money to mobilize some college students to do self-media.

However, self-media lacks credibility.

Netizens may not be able to accept it.

There are too many speeches on the Internet, especially in this era when Internet supervision is still very loose, and the sky is full of fake news and smoky content.

When users read information, they prefer to go to authoritative portals.

So when the project was first established, Zhou Buqi thought it through. In the early days of Toutiao, it is best to bring in some authoritative websites, such as the three major portals, Huanhuan, Xinhuanet, and CCTV as supplements.

The advertising fee is divided into 50-50.

But it didn't work out really well.

Zhou Buqi has such a good relationship with Zhang Chaoyang, but Lao Zhang has not expressed his opinion for a long time. I feel that this is stealing traffic from Sohu, which is too unfriendly.

Sohu is not good, and some other commercial websites are even more difficult.

This is just great!

RSS technology is here!

If you want to block it, you can only use it! You can only subscribe to the corresponding content on major websites for free and put it on your own website. You don't even need to share the advertising share!

RSS Well, everyone is playing like this.

Today's headlines can't be unruly.

Only pay dividends to self-media users, and don’t need to pay for the subscription content picked up from major websites through RSS technology.

This not only solved the biggest dilemma that Toutiao encountered in the early days of its business, but even saved money.

"Through self-media accounts, publish some vulgar, kitsch content that can attract the attention of the public, and build information cocoons to satisfy users' reading interest and increase stickiness. Through RSS technology, subscribe to some high-quality content on authoritative websites. This is the biggest complementarity! RSS is simply born for Toutiao!"

Zhou Buqi talked eloquently and explained his thoughts.

Guo Pengfei twitched the corner of his mouth, "Is it okay to eat soup and meat together?"

Zhou Buqi said: "I also just want to eat meat, so I'll share the soup. But he is very ambitious, and he is not satisfied with soup, so he wants to grab meat from us. What should we do? No one will drink the soup, let's drink it ourselves. The meat in it is even less likely to be snatched by others.”

These words were really in line with Shi Jinglin's appetite, and she immediately exclaimed: "Yes! That's how it should be done! What's the point of doing business? It should be white knives in and red knives out!"

Xu Liangjie shook his head and said, "The current RSS model may not be suitable for Toutiao's recommendation model, and innovation is needed."

Zhang Yiming had a quick mind and said calmly: "It's simple. Today's headlines create a group of self-operated accounts, named Sohu News, Sina Sports, Netease News, etc., and we can make more, hundreds of them. Each account Subscribe to different channels through RSS, and strive to subscribe to all channels. After getting the content, we will distribute the content through our own recommendation algorithm. Users do not need to subscribe to Sina and Sohu’s content, just subscribe With our self-operated media account, you can see relevant content.”

After a pause, he went on to say: "Although RSS browsing is a very new trend, it also has obvious shortcomings. This is a one-way communication tool. The so-called subscription is just that the website pushes the information to the user through the subscriber through RSS, and the user It has not independently screened and screened, and has not changed the way traditional websites deliver information. Today’s headlines can be improved through recommendation distribution algorithms. This is one of them.”

"Secondly, when netizens read information, they are often not only interested in the information itself, but also in news, blogs, and comments from netizens in forums. RSS can't do this. Toutiao can use its own The model of the camp account, subscribe to the information through RSS, and then provide the comment function under the information.”

"Third, RSS technology is flawed. It can only subscribe to some text content, which is too simple. But the current Internet has developed from pure text pages to multiple elements such as pictures, animations, videos, games, etc. RSS cannot satisfy. Today Toutiao can use technical means to add some additional webpage elements under the premise of RSS subscription to enrich the pleasing and interactive nature of the page.”

As soon as these words came out, the meeting room fell silent.

This is to build the basic framework of Toutiao's operating model. It also sorted out the relationship between self-media, self-operated accounts and RSS.

Shi Jinglin was very happy, it was the first time she felt that this boring gourd was so powerful, she looked at him in surprise, "This is what you are thinking now? When did you become so smart?"

Zhang Yiming did not dare to provoke the big devil, he was a little embarrassed, and explained: "For more than half a month, I have been brewing this idea. On the open platform of Friends.com, the No. 8 is an RSS reader with more than 3 million users. I I am very interested in this reader and have been researching it."

Xu Liangjie praised: "The thinking is clear and the logic is clear."

Guo Pengfei also sincerely admired, "You said that, I feel that Toutiao can sweep the domestic information market. All aspects have been considered, and it is impeccable! As long as the group provides traffic, it is guaranteed to beat all current content websites, no matter it is The traditional portal network, or the emerging RSS aggregation network."

Zhou Buqi's eyes were burning.

Another idea came to mind.

Zhang Yiming's fate with Toutiao is really inextricable! This high-level discussion is simply a perfect decoration for today's headlines.

How about removing Toutiao from the school's business group and letting Guo Pengfei report to Zhang Yiming?