Chapter 843 TV commercials are of little significance

Tang Binchen set off for Japan, starting his second career path.

This time, he was smug.

Before leaving, he told Zhou Buqi loudly: "If you don't conquer the Japanese market, you will never return it!"

Zhou Buqi smiled and comforted him, "Conquering a Japanese girl is considered conquest."

Tang Binchen left.

He was kicked out of power in despair, and then went overseas to find opportunities to prove himself.

But it's not over yet.

As a big boss, he can't condone this kind of behavior of the subordinates to overthrow the immediate boss and step down. Mass effect is the source of disaster, and Zhang Yiming and Liang Rubo should be given a little warning.

The friend network is monolithic, and Zhou Buqi acquiesces.

However, Helo, a new product incorporated into the social business group, cannot be included in their iron system. Otherwise, the strength of this team will be too strong, and it may influence other business departments in the future.

Zhou Buqi's approach is promotion and power reduction.

Liang Rubo was promoted and became the executive vice president of the social business group, second only to Zhang Yiming. If you do well, you will take over within a year.

However, there is another layer of discounting.

Ziwei Star has formed three Helo teams to work on this project at the same time. The final winner was Liang Rubo's team.

It is indisputable that the Helo produced by Liang Rubo's team is the final official version.

It stands to reason that he should continue to lead the team part-time.

But Zhou Buqi chose Fu Hongliang to support Liang Rubo.

This is not only the use of tactics, but also many considerations.

The evaluation report has shown that the Helo led by Fu Hongliang was inferior to the Helo led by Liang Rubo. But this doesn't mean that Fu Hongliang's ability is not good enough.

Fu Hongliang lost because of his lack of technology. Helo he made had too many bugs, and there were often freezes and crashes. Because his team members are mainly fresh graduates and senior interns, they are all recruits.

In Liang Rubo's team, a group of the best programmers were selected from Friends.com.

Technology decides, this version of Helo made by Liang Rubo is more stable and smoother.

But the Helo made by Fu Hongliang is not lacking in eye-catching features. Many of his product designs are marked with the word "amazing" in many places in the evaluation report. Even more than the one made by Liang Rubo.

An excellent product, the technology is a rough house, and the design is a fine decoration.

The solidity of the rough house is the underlying logic and the foundation.

The level of decoration is the key to attracting users.

If Liang Rubo is in charge of Helo, he will build the rough house and hire Fu Hongliang to decorate it; if Fu Hongliang is in charge of Helo, he will snatch the rough house from Liang Rubo and decorate it himself.

The former is an outsourcing model, and the latter is definitely better.

Not only that, behind an excellent product, there is often an invisible force blessing - passion and love.

In the process of developing Helo, Fu Hongliang had no distractions, led a group of recruits, and worked for more than 12 hours a day. He himself arrives at the company at 8 o'clock every morning, and does not return home until 12 o'clock at night.

I have been fighting for several months without extraordinary passion and love, and I can't persist at all. Some armies will defend their home and country with flesh and blood, and some armies will surrender when they see the enemy, which is essentially the level of spiritual attributes.

Fu Hongliang's spiritual attributes towards Helo are definitely higher than Liang Rubo's!

From one point alone, it can be seen that while Liang Rubo was doing Helo, he was also able to secretly mobilize his former subordinates to drive away Tang Binchen... completely different from Fu Hongliang's single-mindedness.

In addition, there is the most important point - foresight.

In the previous life, ByteDance, founded by Zhang Yiming and Liang Rubo, made many instant messaging products, but all of them failed. This is not a good sign.

In today's executive meeting, Zhou Buqi made a decision to let Fu Hongliang lead Helo.

It can be regarded as a warning to Liang Rubo.

Beyond that, three things were confirmed at the meeting.

First, websites such as Youyou.com, Xiaonei.com and Toutiao.com will launch wap versions. Fortunately, Friends.com and Embarrassment Encyclopedia launched wap versions, which were strongly opposed by the SP business group.

The monthly income of the SP business is about 20 million, which is mainly due to the monthly subscription fee and SMS share obtained through cooperation with Monternet.

The content relied on is Friends Network and Embarrassment Encyclopedia. Next, Secretnet will also be operated and Monternet will be added.

However, once the wap version of these websites is launched, users can log in to these websites for free through mobile phone wap, and there is no need to spend money or send text messages to reply.

This will cause huge losses to Ziweixing's SP business.

For this reason, Zhou Buqi strongly suppressed the idea of ​​the SP business group, expressing that he should not give up betting on the future because of the gains and losses in front of him.

Doesn't it seem that Kodak, a film giant, is about to go bankrupt?

The digital camera was invented by Kodak. As a result, they did not want to damage the interests of film, so they stopped doing digital business, and the billion-dollar giant collapsed.

The second thing is photo editing software.

Ziweixing has launched three free photo editing software, namely P-picture Artifact, WIMI Xiutu and Meitu Xiuxiu. Previously, internally, Meitu Xiuxiu was considered the best.

It has been online for more than a month now, and the internal inference has been verified.

Meitu Xiuxiu is indeed the best, with a cumulative download volume of more than 3 million. The second place is P-picture Artifact, with more than 1 million downloads.

Meitu Xiuxiu is mainly used by girls. It can beautify skin, remove acne and edit pictures. Girls like it very much.

The P-picture artifact is mainly used by boys. P some interesting pictures, such as posting your own face on a certain star, as if you are participating in a film festival.

Or turn yourself into Guan Gong, with a Qinglong Yanyue knife... One of the functions has become popular on the Xiaonei website, giving yourself a "broken relationship certificate", "infatuation certificate", and "single certificate".

It was very embarrassing for Weimei Xiutu to be caught in the middle.

Prior to this, Ziweixing had stocked these three products. From now on, the group's resources can be used appropriately. However, everyone is not very optimistic about WIMI Xiutu.

The third thing is a big decision.

On the 15th of this month, the gold coin wallet system will be officially launched!

In order to put this system into use as soon as possible, Xu Liangjie chose the idea of ​​"not enough technology, so manual work" and formed three manual teams.

One is the gold coin exchange review team, the other is the gold coin revenue and expenditure supervision team, and the other is the system defense real-time monitoring team.

There are three teams to ensure the security of this virtual financial system with huge coverage and huge benefits.

At the beginning of its launch, it will be based on Youyou.com, Xiaonei.com and Toutiao.com.

Go online on the three major websites at the same time to generate a linkage effect, test the market reaction, and make further evaluation of the gold coin wallet system.

Half a month later, on November 1st, Helo was officially launched!

At the same time, the gold coin wallet system will be installed on Helo and open to all PC websites under Ziweixing, including Weimi.com, Interest Circles, Embarrassment Encyclopedia, and even the official website of Weidian Security Guard.

This will be Ziweixing's top priority in the next half month!

Xu Liangjie was under a lot of pressure.

...

Xu Liangjie was under a lot of pressure, and Fu Hongliang was similarly stressed.

Zhou Buqi trusted him so much that he took away Liang Rubo and handed over the Helo business to him... If this is not done well, it will really be a loss of the trust of the big boss.

In this case, simply go all out!

Fu Hongliang submitted a report, and Zhang Yiming thought it was too involved and complicated, so he passed it on to He Yang and Zhou Buqi.

He Yang took the report and came to discuss with Zhou Buqi.

"advertising?"

Zhou Buqi was taken aback.

He Yangdao: "Fu Hongliang's idea is very bold. It was probably inspired by the TV commercials of Micro-Dian anti-virus, and he wants to learn from it."

At the beginning, Weidian Antivirus invited Yang Mi to advertise, which had a huge effect.

Not only the micro-point anti-virus fire, the coverage rate exceeds 95%.

It also drives the products such as Weidian Security Browser and Weidian Input Method to be deeply trusted by users.

But there is a reason for this.

At the time of advertising, the Panda Burning Incense virus ravaged the Internet, and people panicked. The active defense technology of Micropoint Antivirus can resist Micropoint Antivirus and become the lifeline of netizens.

There is no such external background at the moment.

Zhou Buqi looked at Fu Hongliang's proposal and couldn't help laughing, "This kid, you are really ambitious! You actually want to apply for 100 million yuan to advertise on CCTV?"

He Yang sighed: "Helo's opponent is too strong, and he was also forced."

"Do TV commercials..." Zhou Buqi was thinking about this proposal, "Not many Internet companies do TV commercials."

He Yangdao: "The main reason is that there is no money. Internet companies are operating at a loss, and TV commercials are too expensive. Giant companies like Alibaba and Baidu have money, but their popularity has already opened up, and they don't need TV commercials to promote."

Zhou Buqi nodded, "The main audience of TV commercials are children and middle-aged and elderly people, and the intersection with active Internet users is relatively small."

He Yangdao: "That's right, the TV commercials for micro-point antivirus are very effective because they are easy to use. Once you download and install them, you don't have to worry about them, and middle-aged and elderly people can also use them. But other relatively complicated Internet products are not suitable for middle-aged and elderly people. It doesn’t make much sense to invest in groups.”

Zhou Buqi thinks this is the truth.

Pinduoduo was able to quickly become popular through TV commercials, and that was the era of the mobile Internet.

Middle-aged and elderly people can find someone to help them download an app on their mobile phones, so that they can use it relatively easily. The way of surfing the Internet with mobile apps is much easier than surfing the Internet with PCs.

Moreover, Pinduoduo is an advertisement during the Spring Festival, which is the same as that of Weidian Antivirus. At this stage, the family often gathers to watch TV, and it is easier to spread to everyone...

From this point of view, it makes little sense for Helo to advertise on TV.

He Yang said: "Unless it is a slogan of tens of billions of subsidies."

Zhou Buqi waved his hand, "Impossible."

This slogan is too exaggerated, it is fake at first glance, it is too mysterious, let alone CCTV, local satellite TV stations dare not advertise such an exaggerated advertisement.