Chapter 844 Public Relations

The slogan of "10 billion subsidy" is shouted out, and Helo, Jinri Toutiao, Friends.com, Xiaonei.com, Embarrassment Encyclopedia, Weidian Antivirus, Meitu Xiuxiu and other products can form a wave of cross-ecological interaction and mutual promotion.

However, this slogan is too scary.

You can only yell on the Internet, but you can't go to the TV station to show off.

Three years later, we will usher in the mobile Internet era.

Zhou Buqi's goal is to make Ziwei Star the number one social giant in China within the next three years. With this accumulation, the domestic market will be stable.

In the era of mobile Internet, Zhou Buqi's goal is the whole world!

In the domestic market, it is best to form a pattern in the PC Internet era.

It is not a lie to subsidize 10 billion in three years.

This year, Ziweixing's advertising revenue will be around 2.5 billion yuan, which is not conspicuous.

However, it will be great in the future.

Next year, the target is 5 billion.

The next year, the target is 10 billion.

In the next year, it will reach about 16 billion yuan.

In the next three years, the expected advertising revenue will exceed 30 billion yuan, plus the software download service, SMS service, game trial service, online shopping service that Helo can promote through gold coins... It is expected to have another 2 billion yuan in revenue.

The growth of the Internet is very rapid. With the help of the demographic dividend, the scale of production value is doubling almost every year.

Ziweixing took out 10 billion to give feedback to users, which is not a problem.

The big premise is that Helo needs to succeed.

If there is no such instant messaging software as a link to open up Ziweixing's product ecology, Ziweixing will not be able to give money even if it wants to.

The user stickiness of instant messaging is the strongest, just like QQ. When netizens go online, the first thing they do when they turn on their computers is to log in to QQ.

If Helo can also have this kind of appeal, it will be considered a success.

The attractiveness of QQ comes from the personal connections built up over the years. Helo, who has just entered the game, has a big gap with QQ even if it is backed by friends on Friends.com and classmates on Xiaonei.com, so it can only rely on "tens of billions of subsidies" to attract everyone.

In the office, Zhou Buqi told He Yang and Nie Caijun about the "10 billion subsidy". The popularity of this slogan may be related to Helo's life and death.

It must be as popular as possible!

However, TV commercials cannot be done, what should I do?

Zhou Buqi gave a new plan, "If hard ads can't come, then soft ads."

He Yang said: "Be more detailed."

Zhou Buqi said: "You can sponsor some TV programs, such as "Focus Interview". In this way, let the focus interview team come to Ziwei Star with comrades from relevant departments very seriously for the purpose of accepting reports from the masses and verifying the facts, and investigate The matter of tens of billions of subsidies. Once it is found that Ziwei Star is false propaganda and deceiving the people, the most severe punishment will be imposed! After investigation, it was found that there is no false propaganda. At the same time, we will give an authoritative explanation and call on the TV station through this column Come and supervise us with the people of the whole country. Within 3 years, let’s see if we can subsidize 10 billion yuan! Well, we will publish the monthly subsidy cost on the website for everyone to supervise.”

He Yang used to be in the market when he was in Lenovo. After hearing what Boss Zhou said, he was very impressed.

This is no ordinary marketing routine.

This is advanced public relations thinking, which belongs to reverse public relations.

The reason why Zhou Buqi understands this routine is because he learned it from some self-media.

Many live broadcast apps are illegal, and they engage in some large-scale performances.

However, this kind of App cannot do formal marketing, and few people know about it. Fewer users means less money. Later, I played the routine of reverse public relations.

Find some serious self-media accounts, and let these self-media use very harsh language to criticize this app severely, saying that there are a lot of illegal and bad content here. He also said that he had already reported it, and he must purify the network and crack down on this indecent live broadcast app!

Such content is to spread positive energy, to be a good person and good deed, and will not be blocked.

Then, wolf friends get the news through these self-media big Vs, and they can happily download and install it and enjoy the benefits.

Zhou Buqi went on to say: "Jieyu Media has produced a new program called "The Voice of China", which will be broadcast on Yanjing TV during the Spring Festival next year. This will definitely be a phenomenal music reality show. You can follow them Get in touch and record a discussion session for the judges. Um... It can be like this, Helo is one of the sponsors, and one judge asked curiously, "I heard that Helo is doing tens of billions of subsidies. Is it true or not?" Another judge replied , "It seems to be true, such a big company dare not spread rumors." Another judge next to him said, "It's true, I used it, and I even withdrew 3 yuan last month!""

"Self-directed and acted?"

He Yang twitched the corner of his mouth, it was really a capital game.

Zhou Buqi didn't take it seriously, and said indifferently: "A reality show, it's an act in the first place, and the performance looks impromptu. Later, when an attractive contestant is found to come on stage, I will cut this part into it."

Nie Caijun suddenly said: "Ten billion subsidy can't be used as a regular TV commercial, but in a reality show, it should be okay to use the slogan of ten billion subsidy?"

"Huh?" Zhou Buqi's eyes lit up, and he thought for a while, "This seems to be okay. Well, I will communicate with Yanjing TV later."

Advertising in the program is very loosely managed.

The system of the TV station strictly restricts the content of advertisements, and the advertisements in the program belong to the content of the program and are not within the scope of this system.

Equivalent to a loophole.

Many false drug advertisements are not TV advertisements, but TV programs. For example, what kind of health programs and health care programs are advertised in the form of programs.

He Yang nodded, and said with a smile: "Okay, go ahead, do you have any other ideas?"

"I'm called wisdom!" Zhou Buqi snorted and thought for a while, "It can make Internet celebrities, just like Sister Furong. By the way, how did Sister Furong become popular? Do you know?"

He Yang was taken aback for a moment, "Looks like a photo with an exaggerated shape? I'm really not sure about that."

Zhou Buqi shook his head, "Relying on the contrast. She is obviously ugly and fat, but she uses 'clean water to produce hibiscus, natural to carve' to describe herself. She is obviously very kitsch and super narcissistic, thinking that she is pure and glamorous. Always saying some uncommon sense words, constantly disgusting netizens, posing for exaggerated and abnormal photos, relying on the crazy appearance, has a very high popularity."

He Yang said: "She is very popular, everyone scolds her."

"The emotion of scolding is more intense than the emotion of boasting, and it is easier for ordinary people to fall into positions and emotions."

"oh?"

He Yang frowned, feeling that Boss Zhou had something to say.

Zhou Buqi said: "Imitate Sister Furong and create a similar buffoon Internet celebrity. The whole Internet scolds her, laughs at her, and satirizes her, the higher her reputation will be. The higher the reputation, the more disgusted everyone will be towards her. At this time, you can have capital to operate. Let this person publicly challenge, saying that Helo's tens of billions of subsidies are fake, pure nonsense! If it is true, she is willing to eat...shit!"

"Black PR?"

He Yang immediately understood that this was a step further than reverse public relations.

"It doesn't matter whether it's black or white, as long as it's useful. In the current public relations market in China, the methods are still very low-end and there are too few routines." Zhou Buqi paused, and then continued the topic just now, "Because everyone hates this clown Internet celebrity, they will instinctively I hate everything she said. She openly opposed Helo, and the majority of netizens will choose positions driven by emotions and choose to stand with Helo. In order to prove her words are wrong, everyone will try Helo for themselves. Verify the authenticity."

He Yang picked up his words, "After verification, netizens found that Helo can make money and withdraw cash. They will have a feeling that they are friends with Helo and enemies with Internet celebrities. At this time, there is a big reversal. Internet celebrities I apologize, and said that after her verification, Helo’s cash withdrawal is indeed real, not only can you send text messages for free, but you can also make money.”

Nie Caijun was so dumbfounded that his back felt chills.

It's too insidious!

This is capital!

Capital that controls everything.

This is not to create a clown Internet celebrity, this is to play with the people of the whole country in the applause, and finally achieve a positive market effect through the negative marketing of creating a big villain.

but……

"What about that shit, is it really edible?"

"Caijun, aren't you too naive?"

Nie Caijun was teased by Boss Zhou, and he was a little embarrassed. He is an expert in finance, and he doesn't understand this kind of public relations thinking that is full of routines.

Zhou Buqi said indifferently: "The clown Internet celebrity, of course, doesn't have to keep any promises. Only by breaking the promise can arouse public anger. Well, in order to incite the hostility between Internet celebrities and Internet folks, you can drink a cup of cat shit coffee and tease netizens all over the country. The more dissatisfied netizens are, the more they pay attention to this person, and this Internet celebrity can continue to criticize Helo, put forward some ridiculous prejudices full of mistakes, and constantly push the national netizens into the arms of Helo."

He Yang took a deep breath, and there was a bit of coldness in his eyes, "It can even properly guide public opinion, and more or less tie QQ to this clown internet celebrity. After all, QQ is Helo's biggest enemy. This Internet celebrity keeps targeting Helo, maybe he took money from QQ."

When Nie Caijun heard this, he almost knelt down!

The cool air on the back, whoosh.

It's scary!

The masses are the easiest to follow blindly and fall into emotions and positions. Once you are swayed by emotions and positions, you will be more blindly obedient and even more indiscriminate between right and wrong. Truth becomes a lie, and a lie becomes justice.

It's no wonder that he is the right-hand man of Boss Zhou, this man's heart is wonderful.

Zhou Buqi clapped his hands and applauded, "You can have this idea! But you must handle it carefully, stand behind the scenes, and don't be caught by others. The flow of funds should not go to the company's account, and don't show any traces. Deal with it in private."

At this moment, He Yang had a feeling of seeing the sun behind the clouds.

It seems that the success of Helo is just around the corner.

Nie Caijun took a deep breath and pondered: "I have a college classmate who works in a brokerage company of the Hong Kong government. If not through him, let him secretly cultivate a female Internet celebrity and help her use the Internet to make money and improve her career. Life. By the way, he was properly promoted to start some business cooperation with Penguin, which was accidentally captured by some netizens."

Zhou Buqi waved his hand, "You can figure it out, or the same sentence, this matter must be low-key! Be careful! Handle it carefully!"