Chapter 900 Free Traffic

Chapter 900 Free + Traffic

Entered December.

Zhou Buqi chartered another business trip to Japan.

Thirteen people including He Yang, Cheng Binghao, Yu Yongfu, Shi Jinglin, Wang Haiyang, Nie Caijun, Wang Xing, Ning Yaxian and He Xiaopeng were accompanying them.

However, before leaving, he received a financial report, which was quite surprising.

Liang Rubo squeezed out Tang Binchen and became the executive vice president of the social business group. After becoming a talker, he promoted the revision of Friends Network and created three circles, "Friends Circle", "Interest Circle" and "Secret Circle".

The market has been tested this past month.

Although this is only a rough financial report, and more details need to be sorted out slowly, the general data is already available - revenue of 430 million yuan!

Among them, advertising fees reached 340 million yuan.

You know, in the last month of Tang Binchen's tenure, the monthly revenue of Friends.com was less than 200 million, and the advertising revenue was 150 million.

It can be seen that Liang Rubo is very impressive.

In the first full month after taking office, the new official produced a financial statement that shocked the group. Even if there is a strong push from the "10 billion subsidy" plan behind the scenes, the number of active users of Friends.com has increased by 25 million in the past month, but the objective reasons are not important, and the process is not important. The decision-making committee only looks at the results.

The excellent results are enough to prove that the decision to replace Tang Binchen with Liang Rubo is correct.

On the plane, everyone was discussing the mobile browser.

Yu Yongfu explained, "There are many brands of mobile browsers, and the well-known ones are probably Microsoft's IE, Firefox and Opera. In the domestic market, none of them can compete with UC."

"What about abroad?"

"It shouldn't be difficult abroad. IE and Firefox are mainly in the PC business and are not very keen on the mobile phone business. They are available, but the investment is very small. For example, IE can only be used on Microsoft systems, Symbian systems and It is impossible for IE browser to appear in any other embedded system."

"Where's Firefox?"

"Firefox is about the same." Yu Yongfu saw that there were many non-technical people present, many of whom didn't know much about mobile browsers, so he patiently explained, "The operating systems on PCs are relatively unified, whether it's Dell or HP. Lenovo and Samsung both use Windows systems, so they can just develop browsers for Windows. Mobile phones are different. In China, each model of UC has to be developed into 8 versions, corresponding to 8 mobile phone platforms. operating system."

Wang Haiyang was surprised and said: "The amount of the project is huge!"

Yu Yong replied: "Yes, not only that, different mobile phone brands and mobile phone models have different screen sizes and screen ratios. The computer screen is very large, and some stretching and deformation of the software interface will not have much impact. Mobile phones are not the same. With such a small screen, once it is stretched or shrunk incorrectly, the interface will be deformed. Therefore, different mobile phones must be optimized accordingly."

He Xiaopeng, another UC executive, said: "So Microsoft and Firefox don't pay much attention to mobile browsers because this job is a bit thankless. Opera has also made many versions, but Opera is a paid software. Users have to pay to purchase it. Use. In this way, Opera mobile browser can be profitable."

Wang Haiyang said: "So... UC is not profitable yet?"

Yu Yongfu nodded, "It is indeed losing money continuously. However, UC Browser can become an entrance and a traffic source. Currently, UC has three main profit sectors, one is value-added services, one is advertising revenue, and one It’s the licensing fee. Well, the default search engine of UC Browser is Weidian, which will generate 2 million yuan in revenue every month.”

Zhou Buqi waved his hand and said from a high position: "Traffic is the most important thing! Think about the domestic anti-virus software market in the past few years!"

Wang Xing said with a smile: "Anti-virus software is also a thankless industry. In the past, you could only make money by selling software. Ziweixing has changed this model and turned it into a traffic business. With traffic, you still worry about making no money. ?”

He Yang said: "Not only is it about making money, traffic has an important strategic position. Not to mention that Weidian Security Guard and Weidian Antivirus can still make money now. Even if they have suffered losses for many years, their strategic significance is enough to offset that expense. Don't say goodbye. Yes, in this competition between Helo and QQ, Micropoint Antivirus is the mainstay and the hero behind the scenes."

The success of Micropoint antivirus is the unique advanced experience of Ziweixing, which leads the world.

The general pattern is——

In the paid software market, look for a product that is just needed and then develop and produce it with good performance and good experience. Then...it's free!

If you want to break the old pattern, you have to flip the table.

Let all paid software die!

The spirit of the Internet is free.

After free promotion, you can quickly grow bigger and stronger in a short period of time, form a brand reputation, and have huge traffic. With traffic, you have everything.

Paid software makes money by selling products, while free software makes money by attracting traffic and then operating it.

Micropoint antivirus is a market that is in urgent need.

But it can’t be done in Japan.

The risk is too great.

In Japan, the Internet industry is not as developed as domestically, but the software industry is much stronger than domestically. In fact, it is market orientation under the market economy situation.

In Japan, there is no pirated software. Developing software and selling it for money is the simplest and most convenient profit model. The Internet is free, and you can only make money by attracting traffic and selling ads... It's really too complicated, and the failure rate of starting a business is too high.

It is safer and more reliable to develop software.

It's different in China. Piracy software is rampant, and developing software and selling it for money is a no-go. Almost all general software in China is free.

If you pay, either no one will use it, or it will be pirated.

This has led to the slow development of the domestic software industry, and elite IT talents have gone to work on the Internet. Although building the Internet is difficult, the models are complex and changeable, and the risks are extremely high, it is still more reliable than building software.

Wherever there is money to be made, talented people will gather there.

Different national conditions and market situations have led to different patterns in the IT circles of China and Japan.

Japan's IT elites are all in the software industry.

Antivirus software is of course a crucial part!

Antivirus software is a must!

According to Tang Binchen, there are more than 120 anti-virus software companies in Japan. The annual cost of a set of anti-virus software is approximately between 300-1,000 Huaxia coins.

Kingsoft Drug Master is sold very cheaply, less than 200 Chinese coins, so its sales in Japan are very good. But the price is already two or three times higher than in China.

It can be seen that in the Japanese IT market, the software industry contains huge profit space.

Ziweixing has just entered the market to develop in Japan. If it appeared, it would overturn the big market of anti-virus software and launch a free version of Micropoint Antivirus...

If you offend so many colleagues, you will be in trouble, and you may be kicked out soon.

Micropoint Antivirus cannot operate for free in Japan, which makes Ziweixing's "free + traffic" model ineffective. It can only find SoftBank's help and matchmaking to cooperate with Yahoo Japan.

Use Yahoo Japan's traffic to grow your business.

But things are different now.

UC is coming!

The mobile browser is also an urgently needed product! In the early days when the mobile Internet had not yet developed, almost all Internet surfing on mobile phones was done through the browser, which was a must-have.

The scope of application of IE and Firefox is too limited, Opera is a paid version!

There is no 3G signal in China yet, but Japan promoted it many years ago and is one of the countries with the best 3G penetration in the world. The number of mobile Internet users is greater than the number of computer Internet users.

Free UC Browser can pry open this market.

Then, through the UC mobile assistant, the relationship between the mobile phone and the computer is opened...the traffic is conducted, and the Internet business can be further supported.

…

The competition between Helo and QQ is still fierce, but the smell of gunpowder is no longer so strong.

Ziweixing is happy to see the success.

It's best if you can win, but it doesn't matter if you can't. Being the second largest player in the instant messaging field and competing with QQ is already a huge success.

But Penguin disagreed.

Monopoly can make big money.

We should still find a way to defeat Helo!

But now the path of vicious competition is a bit stagnant, and Kingsoft has withdrawn. Without the help of Kingsoft Internet Security, QQ Computer Manager is meaningless.

Once the competition goes too far and irritates Ziweixing, and the other party uses "Micropoint Security Guard + Microdot Antivirus" to compete viciously, it will really be like shooting oneself in the foot.

In the general office, the voice of the main militant faction has weakened.

It's like nuclear deterrence.

Only if you have it and I have it, will everyone be fair and qualified to challenge. Whether you have me or not, you won’t be tough in your words.

However, it’s not okay to just give up.

"Is the technical difficulty of the gold coin wallet system really that high? Can't we make it?"

Brother Xiao Ma looked serious and stared at CTO Mr. Zhang.

Mr. Zhang is the founder and second-in-command of Penguin. He led the team to develop QQ, but after so many years... the technology has long been unable to keep up.

Brother Xiao Ma has long wanted to get rid of all the veterans who started businesses with him.

"This... is indeed difficult. It involves all aspects. It is very difficult." Mr. Zhang paused and made an analogy, "Well, it is several times more difficult than searching."

As soon as these words came out, everyone understood.

Penguin's search business is called Sosou, and it's a mess. It can't handle the technical aspects at all, and it still uses Weidian's technical support. The technical difficulty of this gold coin wallet system is higher than that of search, so it’s even more futile.

"Search..." Brother Ma was very angry and slapped the table, "Immediately cancel the cooperation with Weidian! Soosou would rather not do it than use their technical support!"

It was very quiet in the conference room.

The atmosphere was somewhat solidified.

Xiao Ma said in a deep voice: "The competition between QQ and Helo must not be relaxed! In addition to the wallet system, another major feature of Helo is the SMS service. Helo can send text messages to strangers, why can QQ only send text messages to friends? 1 Dan, go ahead and handle this matter and let China Mobile accommodate you! QQ earns them 1 billion every year, so I don’t believe they won’t even help me!”