Chapter 901 National Conditions

Most of Ziweixing's income comes from advertising fees. Penguin is different. More than 75% of its income comes from value-added services, mainly selling purple diamonds, red diamonds, members, skins and QQ pets.

These are two different business models.

The reason for this difference is the positioning for different user groups.

The user group of Ziweixing business is mainly adults, with college students as the dividing line. Teenagers under college students rarely use Ziweixing products.

For example, Friends.com, Toutiao.com, Encyclopedia of Embarrassments, and Jobseeker.com, these kinds of websites are not attractive to minors.

However, adults have spending power, and the conversion effect of advertisements is higher.

For example, advertisements on e-commerce platforms such as Taobao, Dangdang, and Joyo are pointless to open to minors. They do not have the ability to independently shop online, and advertising is useless.

In other words, Ziweixing's business is more suitable for advertising promotion.

Penguin's users, in the past few years, were mainly teenagers, who belonged to the "three low groups", low education, low income, and low age. After the fall of MSN, Helo was launched before QQ could fully accept MSN users. So that the three low users are still the main force of QQ.

Three low user base, poor advertising effect.

The Internet advertisement with the strongest momentum this year is automobile advertisement, which has attracted billions of dollars. Penguin's business is almost insulated from such advertisements.

Recommending cars to the three-low user group is tantamount to selling combs to monks.

So there is a phenomenon, QQ space traffic super explosion, far better than friends. However, the earning power of Qzone is far inferior to that of Friends.com, because advertisers do not recognize it.

Internet products want to make money, there are nothing more than two models, one is to charge enterprises. Enterprises come to advertise, and the website charges advertising fees. One is to charge users and design some value-added services for paid products to allow users to purchase.

Penguin's main business is value-added services around QQ.

In the past two years, Penguin has also been transforming, vigorously promoting the advertising and game business, and diversifying the group's income sources. But the most important income is QQ. Relying on the "fun", "comparison" and "entertainment" psychology of young people across the country, it promotes skin and various membership services.

This model is obviously immature.

After the disintegration of the alliance organized by MSN, Xiao Ma was very excited for a time, thinking that Penguin could finally take off and become the top IT brother in China.

As long as those MSN users are transformed into deep QQ users, the diversity of QQ user groups can be enriched, and more advertising fees can be obtained in related derivative services.

Unexpectedly, it has just picked up, and the advertising revenue in the third quarter exceeded 180 million yuan... Helo was born out of nowhere!

When QQ hadn't completed its transformation, Helo came out.

It feels calculated!

Brother Xiaoma was very angry at Ziweixing's sudden attack.

First, Weidian and Baidu reached an alliance to block all search platforms, so that the Soso business has not been started, and most of it is cold. This matter has not been resolved, Helo came out again!

However, the anger did not make Xiao Ma lose his mind. Especially now that the situation is deteriorating and Jinshan's withdrawal... he has to adjust his strategy, changing from an all-out attack to a defensive counterattack.

We must stick to the moat of QQ!

Firmly grasp the youth user group that QQ relies on most. To this end, QQ has opened up many free skins and provided many users with the opportunity to try them out.

After doing a good job of defense, choose the key direction to attack.

Penguin is best at imitation, Helo can send text messages to strangers, why not QQ? Brother Xiao Ma is confident that as long as QQ starts this business, even if Helo has a gold coin wallet system, QQ will not be afraid!

User habits formed over the years are not so easy to change.

As long as your own products can keep up with the situation, don't fall too far behind, and copy the advantages of the other party's products to your own products as much as you can.

The weak need to grab the track and need a first-mover advantage.

But latecomers also have advantages, and the strong are more likely to choose latecomers. Whether it is a giant in China or Silicon Valley, most of the business is latecomer.

See what other startups are working on.

If you find a good project with amazing ideas, you can either acquire it; or develop a similar product yourself, and then use your own strong resource advantages to defeat the start-up company.

Unless the startup's team is super strong and can withstand strong pressure. For example, in the early days of Google and Facebook, the giants could not be defeated after several rounds of bombing, and they started their own road to giants.

But such things are rare.

The vast majority of startups are dead.

However, Ziweixing has passed the precarious stage of the entrepreneurial stage.

Helo is not a soft persimmon.

Brother Xiao Ma closed the door, silently thinking about the future of QQ, and felt that it was impossible to curb the development of Helo in the short term, so he had to take his time and speak with the product.

At this time, the assistant came over to report, "Ziweixing's Ji Zian is here again, do you want to meet?"

"Ji Zi'an?"

Little Ma frowned.

The assistant said: "Same as last time, we are still here to negotiate peace. I hope that the two companies can stop fighting, get along with each other in a friendly way, compete fairly, and develop peacefully. Don't engage in excessive vicious competition, and don't harm the interests of users."

"hehe!"

Brother Xiao Ma curled his lips and sneered in his heart.

Fair competition, how can it be so easy? You make a happy farm, and I make a QQ farm. Is this considered fair competition? If this road is not allowed to go, isn't this forcing people into a corner?

The assistant tentatively asked, "Do you want to see me?"

Brother Xiao Ma waved his hand, "No! It sounds good! Tian Ji's horse racing seems fair, but it's not fair at all. They're trying to hold back our high-quality horses with low-quality horses!"

The assistant took a deep breath and took it for granted, "Yes, once Helo and QQ pair up, Ziweixing will surpass us at all levels and become the number one social giant in China."

Brother Xiao Ma waved his hand, "That's it, there's nothing to talk about."

Half an hour later, the assistant ran over again in a hurry, "Ji Zian left!"

"Leave and leave."

Brother Xiao Ma is a little strange, there is nothing to panic about.

The assistant swallowed, "But Mr. Chen said that the big thing is not good, um...he is here!"

At this time, Mr. Chen, who was in charge of connecting with the mobile side, came over, with a serious face, and hurried into Brother Ma's office, "Something went wrong!"

"What's wrong?"

"Mobile does not agree!"

"What?" Brother Xiao Ma was furious, his eyes wide open, "Isn't this accommodating? QQ has cooperated with China Mobile for six or seven years. In these years, at least it has helped them earn 10 billion, right? Don’t even help? What an unfamiliar wolf!”

Mr. Chen said in a deep voice, "Fetion will not change either."

"Fetion has not changed, and it has nothing to do with us." Brother Ma stood up and walked back and forth in the office. "In the past, everyone followed the rules. All third-party SMS software can only send text messages to friends. Now Helo breaks the rules." After breaking the rules, it is allowed to send text messages to strangers, why can’t QQ work? Mobile people, what are they doing?!!!”

In the past few years, they have been suppressed by mobile too badly.

On the one hand, QQ helps China Mobile to make a lot of money, and supports those big bosses. On the one hand, he will be oppressed by the elders layer upon layer. But they were still not satisfied with this, and they even created a Fetion to grab business with QQ openly. They also forced QQ to open friendship with Fetion, otherwise QQ would be removed from Montnets.

All wronged to death.

That's fine, they are state-owned enterprises, so they can't be messed with.

But what is Ziweixing?

That is also a private enterprise!

Now that Helo jumped out and snatched away the short message business market of Fetion and QQ, it is still indifferent? Still clinging to the broken rules of the past?

Mr. Chen took a deep breath and held back his anger, "The attitude towards mobile is very firm. I communicated with them for an hour, but it didn't work. The reason they gave was that Helo's gold coin wallet system is powerful and can Effectively restrict harassing text messages through technical means..."

Brother Xiao Ma waved his hand and snorted, "That's not a reason!"

Mr. Chen said: "I don't agree either. In the end, they said a few words, and I think that's the real reason."

"Um?"

"Mobile has undertaken a national strategic project, which is the mobile phone operating system. Our people also went to the meeting. Ziweixing has the most powerful technical team in the field of operating systems. It seems that the two parties have reached a cooperation. Ziweixing will Provide technical solutions to help move."

"National Strategic Project..."

Brother Xiaoma's complexion changed drastically, and he took a deep breath.

In the face of national strategy, small mistakes can be tolerated, and big mistakes can be taken lightly. As long as the flaws are not concealed, everything is trivial. If Ziweixing really got involved, Helo's behavior of sending text messages to strangers, even if a batch of harassing text messages were produced, he could only turn a blind eye and close one eye.

Then, Brother Xiaoma felt very bad, and hurriedly said: "The season of Ziweixing... what about others?"

"gone!"

"Chasing! Chase him back immediately! I want to see him!"

"I'll get in touch right now."

The assistant was crisp and quick, and immediately took out his mobile phone and started making calls.

Brother Xiaoma was a little flustered, "By the way, Soso and Weidian have terminated their cooperation. How is this going?"

Mr. Chen's face changed slightly, he got up and walked out, "I'll do it now!"

Brother Xiao Ma shouted at his back: "Stop! Stop now!"

...

Zhou Buqi and his delegation landed.

At the airport, Tang Binchen organized people to greet him.

There are two cute Japanese soft girls holding a big sign high, which reads: "Welcome the bosses to Japan."

Everyone laughed.

It turned out that this Tang Binchen was a sullen bastard at heart.

Fortunately, this is a private jet, not the passenger hall, and there are only a few staff members beside it.

Two hours later, Zhou Buqi and his party appeared in Tang Binchen's office, and the atmosphere froze.

Especially Zhou Buqi, it was very embarrassing.

Damn it!

The well-designed "traffic + free" business model in China was thought to be foolproof and amazing, but as soon as it landed, it was bombarded by Japan's local conditions.

No wonder Silicon Valley giants are not doing well in business in China, Japan, and South Korea, the three East Asian countries. The situation in this country is really too complicated, and each one is more complicated than the other.