Chapter 953 Widget Advertising

The general office issued an order requiring all Ziwei Star employees to only use "tick" to work during work. If anyone is found to use QQ, MSN and other products, they will be warned and deduct bonuses, or even fired. Unless the marketing department needs to communicate with customers externally, you can apply for the use of third-party software.

Zhou Buqi is in the office and is also learning to use this internal product.

Read documents, find problems, give suggestions, comment and discuss...the whole process is recorded and stored in the cloud. Once a project succeeds or fails, we can take out all the previous processes afterwards, sum up experience, and analyze gains and losses.

This time, Zhou Buqi participated in the discussion of a marketing plan design team of Toutiao, and gave important suggestions in the form of documents.

Marketing methods are varied and changing with each passing day, especially the Internet. With the iteration of technology, there are more ways to play.

This time, Widget marketing is proposed.

The translation is not very accurate. It probably means small program marketing and small plug-in marketing.

A widget designed specifically for advertising.

Today's headlines have also joined the camp of Taobao customers, which means that in addition to the traditional model of advertising, the advertisements of today's headlines can also participate in Taobao sales.

Selling goods for Taobao and earning a commission is actually the advertising fee rewarded by Alimama.

At this stage, Toutiao and Friends.com’s Taobao customer service is the same. They both set up a Taobao preferred channel and use their own traffic to attract users to place orders.

However, Toutiao’s Taobao channel is not doing well.

The Taobao channel of Friends.com, even in the off-season in January, has a rake income of more than 23 million yuan. Today’s Toutiao’s Taobao channel only has 1.2 million yuan.

The gap is very large.

This made Guo Pengfei very dissatisfied.

As the founding father of Ziwei Star, he is still M6 now, and Zhang Yiming is M8! Liang Rubo, Zhang Yiming's deputy, was promoted to M6 and became the president of Youyou.com, equal to him.

This made Guo Pengfei very upset, and issued a death order in the department. Within half a year, the Taobao channel of Toutiao must catch up with Friends.com!

If it can't be done, the management of the entire Taobao channel will be dismissed collectively and replaced with new ones!

This kind of thing is not in line with the rules of the workplace. It is common in small companies, but not in large companies. The management is too extensive and brutal, and it is very controversial. It seems that the level of management is not good.

This is the same as adults educating children. Those who are uneducated and unskilled rely on scaring, threatening, beating and scolding to discipline them.

Because of this incident, Guo Pengfei was also reported.

The report letter was handed over to Zhang Yiming, and later forwarded to Zhou Buqi. Zhou Buqi didn't say anything, and just threw it into the trash can like waste paper.

This is a direct descendant and must be treated preferentially.

Guo Pengfei is the president of the Internet Media Division, with a domineering style, as if he was imitating Shi Jinglin, the immediate boss at the time, and put on an aura of being unambiguous.

Must do!

No way, the marketing department of Toutiao and the Taobao channel department took the time to think of countermeasures.

Really gave a very feasible solution!

That is Widget marketing.

When Zhou Buqi heard about this marketing plan for the first time, he was very curious. After reading all the relevant documents, he quickly understood what was going on.

Very common in later generations.

For example, Zhihu, Xiaohongshu, WeChat official account and other platforms post articles, and post a beauty article, which is beautifully written with both emotion and emotion, attracting many readers.

At the end of the article, you can recommend related beauty products, attach a Widget, and click on this widget to place an order directly.

Zhou Buqi saw a very good statement from a marketing officer named Zhang Yue——

"Today's Toutiao is a self-media platform, and each self-media will have a more professional media direction and form its own fixed readership. Marketing to fixed readers, the conversion rate is far higher than that of Taobao channels under the traditional model."

"Widget marketing advertisements, advertisements are no longer advertisements, but become part of the content of the article. The article resonates with the product and is easier to be accepted. We-media creators can choose the content of Widget advertisements based on user characteristics. Style Customize the style to fully integrate with the article."

"Once this model is implemented, it can not only assist Taobao Channel, but also empower the entire advertising business of Toutiao. This is the latest advertising model launched by Silicon Valley. It has many advantages and is very popular."

Then, the advantages of Widget advertising are listed.

Ordinary advertisements have limited information; Widget advertisements have unlimited expansion.

Traditional advertisements are weak in interaction, and users will avoid them; Widget advertisements are part of the content, and users are very interested in viewing them.

In addition, traditional advertising can only detect PV, click and other data. Because the Widget advertisement is an independent plug-in, many unique designs can be made for this plug-in, so as to detect nearly dozens or hundreds of advertising data and analyze and utilize them.

It can be said that China is at the forefront of the world in the innovation of business models.

Although the Widget advertising model was invented in Silicon Valley, but people are not very good at applying it, and it is still a good game in China. Just like the Japanese invented the QR code, domestic companies should carry it forward.

Zhou Buqi left a message for this plan: "Today's headlines are still in the development stage, and we must pay special attention to user experience. Traditional page advertisements should be restrained. You might as well focus on personalized information flow advertisement recommendations and Widget advertisements. Hope the marketing department Consider it as appropriate."

Soon, I received a comment from an employee: "I think that traditional advertisements can also be personalized recommendations, not algorithmic recommendations, but personal choices of self-media creators. Many articles are not suitable for Widget advertising because they cannot be sold. goods. But traditional advertisements can be added. For example, auto self-media, you can add some vehicle pictures and vehicle advertisements.”

Someone else responded: "In order to cultivate their own fan base, self-media will also be very restrained when placing advertisements. They will not randomly post page advertisements in articles for the sake of making money. This idea is fine."

Another person said: "There is still a review mechanism, and we must prevent self-media brushing traffic to cheat advertising fees. Page advertisements should be added in the middle and end of the article. It must be judged by technical means. Only users are evenly distributed from top to bottom. When the web page is swiped, only one ad impression is counted. Preventing traffic brushing can also encourage self-media to operate content.”

Zhou Buqi looked at it for a long time, but stopped responding.

Brainstorm.

This mode of working is fine.

At this time, Wang Yaojin shook her head three times, walked over with her waist twisted, handed over a document, and said coquettishly, "Boss, this is the operating data of various businesses during the Spring Festival. Please take a look."

"Well, let it go." Zhou Buqi nodded casually, seeing her seductive appearance in black stockings with long waist and long legs, couldn't help but be moved, and stopped her, "Wait a minute."

"What order?"

Zhou Buqi hooked his hands, called her to his side, grabbed her little hand, and asked in a low voice: "Is it convenient today?"

Wang Yaojin smiled, "It's convenient."

"Where's Mu'er?"

"It's also convenient for her. We have about the same life."

"Go to your place at noon."

"thank you boss."

Zhou Buqi nodded, and said "hmm".

Wang Yaojin is a vixen, rolled her eyes, and whispered: "Boss, have you missed the new secretaries? One of them is from your hometown, tall and beautiful."

Zhou Buqi remained calm, "What's your name?"

"Sun Wanran."

"Well...let her come here, I'll have a few words with her."

"OK."

Wang Yaojin smiled, turned around and walked away, like walking on a catwalk, not natural at all, it was a charming and enchanting appearance deliberately put on in front of the big boss.

After a while, Sun Guanran came over, dressed very conservatively, a pair of black trousers. The upper body is a blue and white long-sleeved, narrow waist, delicate and capable.

It's just that the eyes are a little bitter.

Zhou Buqi sent Wang Yaojin away, and asked with a smile, "How is it? How did you spend the Spring Festival?"

Sun Guanran was not very happy, "I thought you forgot me!"

Zhou Buqi snorted, "What's this called? The boss can forget the employees, but the classmates won't forget the class flowers."

Sun Wanran pursed her lips, and gave him a white look, "Stop it, I think the boss wants to secretly rule the female secretary."

Zhou Buqi said: "Don't slander me."

"This is what you said!"

"However, classmates can still be ambiguous about their classmates. Didn't you have a crush on me back then?"

"You really are playing with my idea!"

Sun Guanran bit her lip, her eyes were unfriendly.

Zhou Buqi waved his hand, "I'm just joking with you, but you still take it seriously. Be serious, I want to tell you something serious."

"Oh, you said."

Sun Wanran sat up straight.

Zhou Buqi said in a low voice: "I have quite a lot of secretaries now, but Ning Yaxian is the only one who is qualified. Wang Yaojin and Feng Muer are both almost mean, they are not good enough, they are too fancy."

Sun Guanran wanted to despise him fiercely!

During the class reunion, she found out all about Boss Zhou, and she also found out what she should know and what she shouldn't know. Know the relationship between the boss and the female secretary. I don't know whether Wang Yaojin and Feng Muer's level is high, but after sleeping, they can only be at a low level. This is called eliminating unpredictable risks.

The so-called woman without talent is virtue.

Because it is easier to control without talent, it is more in line with the stability and order of the ancient patriarchal society.

Modern is about the same.

A female secretary who has slept with her can no longer be cultivated and cultivated vigorously. Once they are cultivated into talents and their abilities are greatly improved, it will be unsafe. What if they turn around and bite back?

Still a vase is safer.

When you meet a good boss, at most you don’t cultivate them, you keep them as a vase. It is shameful to meet a bastard, and it is to brainwash directly ignorantly, turning the female secretary into a naive fool, brainless worship.

Unless the female secretary can become a girlfriend, the relationship will be much stronger, and the circle can be broken without this restriction.

Sun Guanran didn't refute anything, feeling embarrassed and hesitant.

How to choose this career path?

Normal development, tiring and hard, slow and struggling.

Going to bed with the boss is a shortcut, you can quickly become a regular, get high salary and treatment, and you can quickly lead the colleagues who joined the job at the same time. But this will arouse the boss's fear, and the subsequent training and promotion will stop. Unless there is a way to gain the favor and full trust of the boss!

In the face of the employment principles of such a large company, the relationship between classmates is not worth mentioning.

Zhou Buqi didn't know the messy thoughts in her heart, and said seriously: "It's not enough to rely on Ning Yaxian as a secretary. Her child is still young, and many things are inseparable. I plan to focus on training your newcomers. These three should be considered as the first phase of the Guan Peisheng plan."