Chapter 960: Looking Ahead with the Same Goal

The Jingdong model is a one-stop e-commerce model from head to toe with self-built logistics, self-built warehousing, and self-built distribution.

In this regard, JD.com is an innovator.

The self-built warehousing model and logistics system are pioneered by Amazon. However, Amazon only has the logistics of large trucks. It is to move the goods from one warehouse to another warehouse, and the distribution link is still outsourced to a third-party company.

JD.com has improved on this basis and established a delivery system for the last mile, which has achieved great success.

There are too many disadvantages of letting a third party deliver.

Not to mention the subcontracting, the service quality is also poor.

Later, Amazon felt that its own outsourced delivery system had too many disadvantages, and began to build its own delivery system, taking the "last mile" into its own hands.

Only by controlling every aspect of e-commerce in our own hands can we make our own e-commerce model more competitive.

Even Ali, after Taobao and Tmall do it, will spend huge sums of money to buy shares in major express companies and create a rookie alliance. If we don’t do this, if the market changes and the courier companies collectively turn against the water and stop cooperating with Ali, Taobao and Tmall will die immediately. This is an unpredictable commercial risk and should be eliminated as much as possible.

In addition, it is more important for overseas e-commerce companies to build their own warehouses.

Zhou Buqi said: "In addition to selling local products, Japan's e-commerce business also has another meaning, which is to develop cross-border e-commerce business for domestic small and medium-sized enterprises. However, the domestic counterfeit problem is very serious, and there must be an additional middleman Links, to be supervised, restrained and reviewed to ensure product quality, but also to maintain the image of the platform.”

Liu Qiangdong pondered: "If it is a cross-border e-commerce, it cannot be shipped from China to Japan. Instead, the goods should be sent to the warehouse in Japan in advance, and then sold online. At that time, it will be shipped directly from the local warehouse. goods, which can maximize efficiency savings.”

Zhou Buqi said: "Domestic enterprises must first send their goods to JD.com's warehouse in China, and JD.com will be responsible for review and inspection. Then, JD.com will pack the goods collectively, send them to Japan's warehouse for storage, and start selling them online. In this process, it not only avoids fake products, but also improves efficiency, improves the customer experience of users, and provides convenience for after-sales return and exchange services.”

Liu Qiangdong's expression was a bit complicated, "If this is the case, the workload of the seller will be greatly reduced, and those companies that are not very familiar with e-commerce operations can also easily sell online."

Zhou Buqi smiled and said: "That's right, as long as the products are on the shelves. Foreign e-commerce websites don't even have customer service. When there are product problems, they all send emails to communicate, which is extremely inefficient. If JD.com can Improvements in this aspect will kill all overseas e-commerce platforms in terms of user experience.”

Liu Qiangdong said: "All processes must be borne by the platform, and the cost is not small."

Zhou Buqi said: "So you can charge another fee. In addition to the fixed commission of the product, you can also charge a warehouse usage fee, logistics, distribution and after-sales service fees."

Liu Qiangdong nodded, "This is impossible in China."

Zhou Buqi said with a smile: "But cross-border e-commerce can."

The domestic e-commerce platforms are too friendly. Apart from the extremely considerate customer service, most of the goods purchased on the e-commerce platforms are much cheaper than those in physical stores.

However, it is different in foreign countries. The price of online shopping is similar to that of shopping in physical stores. Just for convenience, it can be delivered to your door.

Doing cross-border e-commerce on Amazon has made a group of people rich.

This is much easier than Taobao, JD.com, and Pinduoduo. Send the product to the Amazon warehouse, hang the product on the platform, and forget about it. Open the mailbox every night and check the mail. Issued orders are resolved with either a refund or an exchange. The middle link is Amazon's help.

What's more, it's full of huge profits!

Especially some exquisite gadgets such as water cups, pendants, dolls, and dolls, the domestic production cost is only a few dollars.

But selling it on Amazon costs tens of dollars at every turn.

You can earn hundreds of Huaxia coins with just one order.

Some small cross-border e-commerce stores are pure shells. They first go to Amazon to find products, and then compare them with domestic Tmall and JD.com to find price differences.

If a doll on Amazon costs US$120, but Tmall only sells it for 120 yuan, then it will make a lot of money!

Take 200 orders directly on Tmall and send them to the Amazon warehouse. Then put it on the shelf for $100 and sell it, easily earning tens of thousands of dollars.

Of course, Amazon's fees are also high.

15% of sales, plus warehouse fees and service fees, 20% of sales will be taken by Amazon. But even so, it can't stop the huge profits from the price difference at home and abroad.

It's not that beautiful, cute and exquisite products cannot be produced in China, but they cannot be sold after they are produced.

Supply exceeds demand.

There are too many similar products.

As a result, many small and medium-sized enterprises can only abandon originality, copy the designs of international big brands, and sell them at low prices in China with their labels.

If there are overseas channels, it will be another world.

Zhou Buqi said with a smile: "I have a friend named Yan Guangming. He told me a very interesting story. He said that he had a friend from Wenzhou who was a self-employed individual. He once took his wife and children to France for a trip. , I went to the Eiffel Tower. After I went there, there were a few big bosses selling souvenirs there, a model of the Eiffel Tower, 50 francs each.”

Liu Qiangdong nodded, "It's the same in developed countries. Big items are cheap, such as computer refrigerators, air conditioners, and washing machines are cheaper than domestic ones. Small items are expensive, especially small items that are not daily necessities. They are ridiculously expensive."

Zhou Buqi said: "That's right, the Wenzhou man was very angry when he heard that it was 50 francs each. He felt that he was cheated by Da Lao Hei. Later, he found out that Da Lao Hei did not cheat anyone. He sold white people and sold black people at that price." .And then he woke up."

"Wake up?"

"Yes, how much is a model of an iron tower worth? He bought more than a dozen on the spot, brought them back to China to start research, opened a small factory, and produced them himself according to the model. The cost was less than 3 yuan! "

"Well……"

Liu Qiangdong twitched the corner of his mouth.

Zhou Buqi went on to say: "Then, he took these domestic gadgets and went to France. Others sell them for 50 francs, but he sells them for 10 francs. No matter whether it is the big boss who sells the goods in front, or the big boss who supplies the goods behind Bai, they are all stupid. At the price of 10 francs, they can’t get in. It became clear later that he occupied the entire tourist area of ​​the Eiffel Tower. They produced it."

Liu Qiangdong couldn't help but sigh with emotion, "This is the vision, and the bosses of small and medium-sized enterprises should be encouraged to travel around the world and take a look, and don't limit themselves to the country."

Zhou Buqi said: "You're right just now, foreign big pieces are very cheap. Why? Because big companies usually produce big pieces, and the production bases of these big companies are all in China. After the products are produced, they are directly exported. When I returned to China, I avoided the domestic value-added tax, so the price was naturally lower. But small commodities are different. Small factories produce small commodities, and small factories can’t come to China, right? Only local factories can be built. Foreign small factories, Can the production cost be compared with that in China? The cost of producing a steel tower in China is 3 yuan, and the production cost abroad may be 10 francs. If we can build an overseas sales platform for domestic small and medium-sized enterprises, then the overseas market will It is a huge competitiveness. Of course, it must be moderate and avoid suspicion of dumping. After the platform is established, a price mechanism must be established to ensure that the prices of domestic small commodities are higher, and do not suppress overseas small factories too much. awful."

Liu Qiangdong was amused by these words, "When doing e-commerce in China, the lower the price, the better. To do it abroad, we must prevent their prices from being too low and force them to raise prices."

Zhou Buqi said: "This is the huge competitiveness of our domestic small and medium-sized enterprises in the international market. But the reality is that domestic small and medium-sized enterprises with world-class competitiveness live extremely hard and go bankrupt one after another. Part of the reason is , the degree of openness in the country is not enough. Part of the reason is that they did not find a sales outlet for their products next to the Eiffel Tower like that Wenzhou businessman did.”

Liu Qiangdong narrowed his eyes, "But our e-commerce platform can provide every small and medium-sized enterprise with a sales opportunity!"

Zhou Buqi smiled, "It's a bit exaggerated, it's just one more channel, one more way of survival."

Liu Qiangdong took a deep breath, "It's so meaningful, it's much better than Ali's B2B business."

Zhou Buqi nodded and said: "That's right, Ali's B2B business...not to mention the problem of counterfeit products, even if they are all genuine products, there are still big problems. Their business is for enterprises. It is overseas Chinese who purchase domestic products. , and then they sell it locally. It is equivalent to an additional intermediary relationship. Because the goods on B2B are purchased in large quantities, the price is lower than that on Taobao! The profits are all taken by the middlemen! There is no substantial help to those Small and medium-sized enterprises. Our model can eliminate middlemen and bring maximum profits to small and medium-sized enterprises.”

Liu Qiangdong said: "Middlemen are inevitable. At that time, there will be many middlemen in China, who will go to small and medium-sized enterprises to purchase goods, and then connect with our e-commerce platform."

Zhou Buqi said indifferently: "Foreign middlemen, all the money earned is contributed to the foreign market. Domestic middlemen, all the money earned is circulated in the domestic market. This is the difference."

Liu Qiangdong took it seriously and nodded, "That's the truth."

Speaking of which.

Everything is logical, and the goal is the same and looking forward.

Overseas e-commerce business is of great significance and must be done!

Moreover, we must persevere and become bigger and stronger!

Next, let’s talk about JD.com’s financing and cooperation methods, but it’s a trivial matter.

As long as the goals are the same, the strategy is firm, and it is meaningful to determine, there is no need to worry about more money and less money.