Chapter 980 From Flow to Flow Pool

Domestically, Weibo has opened a celebrity route, inviting various social celebrities to join Weibo, and quickly gather popularity with the help of their influence.

Ziweixing does not actually have a real blogging business.

Friends.com also has a personal log, but this is different from a blog.

Friends.com is a circle of acquaintances, only friends can see the articles in the diary; blog is a public platform, everyone can come and read the articles on it.

With the development of the times, one of the ills of blogs has emerged-single, lengthy, not suitable for quick reading.

There is so much information on the web!

All kinds of new and fun things, Tianya, Maopu, Sohu, NetEase, Friends.com, Toutiao... There are too many information content.

The allure of blogging is far less than it was in previous years.

How many people can calm down and sit in front of the computer and read an in-depth blog post that criticizes current abuses?

In the era of information explosion, netizens hope to grasp the latest news about friends, celebrities and social events in the fastest time possible.

Text is Weibo.

Video is Douyin.

It must be short, fast, save time, and provide the user with the most information he is interested in as efficiently as possible.

Weibo has a 140-character limit.

It is to limit the length of speeches of celebrities, so as to better meet the reading needs of readers.

As soon as Weibo is published, those domestic blogs can close down one by one.

In Japan, it's time for YikYak to start a celebrity route.

The financing case with Ameba has been negotiated, and finally got 32% of the shares at a price of 260 million US dollars. There are a total of five director seats, and Ziweixing has won two.

Ziweixing is very satisfied with this result.

Next, YikYak can start business cooperation with Ameba and use Ameba's celebrity resources to develop its own business.

Blogging business is hugely popular in Japan.

Ameba's people obviously didn't realize that the appearance of YikYak would be a huge blow to their business, and it was the most typical dove occupying the magpie's nest.

Raising other people's children, their own children died.

Zhou Buqi was very satisfied with this deal, and said with a smile: "We must seize the opportunity and make it happen overnight. Taking advantage of the poor information, we can steal it. YikYak must be done... Well, by the way, do you have any ideas about the Olympics?"

"ah?"

Tang Binchen really didn't think about it.

Zhou Buqi said: "Olympic athletes in Japan are very poor. You can contact them in the past and reach an agreement. During the Olympics, let them all post their status on YikYak. Well, the big deal is to give a sponsorship fee."

Tang Binchen's eyes lit up, "Event marketing, great idea!"

These days, the Japanese Olympic Games are still a group of stragglers. Except for a few professional players, most of them are amateurs with little money. For a little money, you can get them actively involved.

Coming to YikYak to speak, interact with netizens, and accept everyone's encouragement and praise, this is a very happy thing.

You can still get a sponsorship fee, why not do it?

This year is a great opportunity.

After this year, if you want to engage in this kind of event marketing, it will cost a lot.

In this year's Olympic Games, our country won more than 50 gold medals, which deeply stimulated Japan and realized the strength of the national system.

Then what to do?

Learn!

The first thing was that Japan established the General Administration of Sports and began to focus on the Olympics. Since then, Japan's Olympic industry has been booming.

With the support of the state, athletes have to obey the words of the state, and it is not easy to accept corporate sponsorship without authorization to cooperate.

So don't miss this year's opportunity.

Zhou Buqi continued: "In the stage of developing YikYak, we must make full use of event marketing. Well, if there is no event, then create an event!"

Tang Binchen didn't quite understand, and asked tentatively, "How do you say it?"

Zhou Buqi glanced at him, and said indifferently: "What is the most socially hot event? Of course it is an entertainment star. For example, a certain big star has a scandal, either drug, gambling or cheating. It was exposed on YikYak, and there are pictures With the truth, you can quickly attract attention. YikYak is popular."

Tang Binchen frowned, "What's going on?"

Zhou Buqi said: "You don't know the market, go to an entertainment agency. Many entertainment companies are in competition. If other artists' artists are popular, their own artists will be cold. You have a chance to be promoted. YikYak is not a real-name system, so what are you afraid of? At worst, spread rumors. Just make some pictures and smear them. You have the power of capital, and it’s not easy to smear a few entertainment stars?"

Tang Binchen opened his mouth wide, dumbfounded.

Zhou Buqi said: "In China, some methods are inconvenient to use. Abroad, there are no restrictions, and there is no moral pressure. As long as you don't reveal your secrets, you can do whatever you like! Bad money drives out good money. The Japanese market is very The rules are good money. If you have a little bad money, you can get out."

Tang Binchen was dumbfounded.

It can be regarded as seeing Boss Zhou's true colors.

How insidious!

In China, Ziweixing wants to be a good currency and try its best to resist bad currency.

In the Japanese market, it is necessary to use bad money to attack good money. Other businesses are doing business in a proper manner, and the users are all stupid and sweet, and the social atmosphere is very depressing. It’s easy to get out of place if you put up some sensational and eye-catching things on YikYak.

Whether it's Weibo or Twitter, many people vent their dissatisfaction and complain wildly on the Internet.

Japanese society is very repressive.

There is a great need for such a platform to release.

Facebook is socializing with acquaintances, and there is no way to release it. Once discovered, the society will die. YikYak doesn't matter. To apply for an account, you don't need any detailed information, and you don't need a real-name system. You can socialize with strangers, just go up and gossip.

Zhou Buqi said: "Professor Han recently wrote a book, based on some successful marketing cases of Ziweixing in the past, and summed up the new Internet product thinking. Simply put, it is to transform from traffic thinking to traffic pool thinking. I think it makes sense."

Tang Binchen was very curious: "Flow pool? How do you understand it?"

Zhou Buqi said: "I also read a first draft, which is probably... flow thinking, which is to attract traffic and then realize the flow. Flow pool thinking is to store the traffic in the pool. Then guide and monitor the traffic in the pool. Control, in addition to cashing in to make money, you can also find incremental stock, high frequency and low frequency.”

Tang Binchen repeated, "Look for the increase in stock, high frequency and low frequency..."

The meaning is easy to understand.

It is to use the existing traffic in the traffic pool to let these traffic pull in more traffic, that is, let old users attract new users; let high-frequency heavy users drive low-frequency light users to use together to generate linkage , so that the low frequency becomes high frequency.

Zhou Buqi went on to say: "Since it is a pool, it must have water inlets. For example, Weibo, supported by Ziwei Star's strong industry in China, has many water inlets. For example, Friends.com, Toutiao, Xiaonei.com, Helo, Weibo Clicking on the browser, etc., can become the water inlet of Weibo and bring in traffic. What Weibo needs to do is to enrich the content and gameplay, powerful product experience, and store the imported traffic in its own traffic pool. Then Let this part of the traffic further produce the effect of increasing the survival volume."

Tang Binchen had a feeling of enlightenment, "This is the event marketing you just mentioned. How do you store the traffic in the traffic pool? It is through continuous event attention that they can't leave even if they want to."

Zhou Buqi said: "That's probably what it means. YikYak can have a hot search list, which lists the most popular entertainment events or social events recently. It generates a continuous hot topic. I want to not be out of date, I want to know the latest If it’s a hot topic, you have to log in to YikYak non-stop.”

Tang Binchen said slowly: "YikYak currently has three main water inlets, the sub-channel of Yahoo Japan, the default bar of UC browser, and the traffic of Ameba. In terms of traffic inlets, there are already enough, plus some digital advertisements And the cooperation with Yahoo Messenger is enough. Next, it is time to find a way to build a pool and store traffic.”

Zhou Buqi was very satisfied, "When Professor Han finished writing, a series of lectures will be held internally. When the time comes, you can go back to China to listen and communicate with Professor Han face to face. Then exchange ideas with Wang Xing and Chen Tong. The idea of ​​Weibo is very good, you can learn from it.”

...

Zhou Buqi is someone who has experienced it, and he deeply understands that the idea of ​​​​the traffic pool is very correct.

The more developed the country, the higher the landing price for new users.

If you rely on advertisements to attract users, the promotion costs will be too high. The best way is to use the old to bring the new, operate and control the traffic pool well, and let old users spontaneously attract new users.

The most typical is the rice circle culture.

The birthplace of this culture is Japan, with all kinds of rankings, support, and derivative consumption. Later, it spread to South Korea, forming the Hallyu culture and spreading it to all of Asia and even the whole world.

By deepening the cooperation between YikYak and some local entertainment agencies, and bringing idols over, we can drive fans, even actresses in small movies.

None of them are big stars, and their income is very low, so it will be easy to cooperate.

This can also form a linkage with JD Japan’s e-commerce business.

In the team sent from China to fight in the Japanese market this time, only two people can speak Japanese. Let them start from scratch, it is really too difficult, and they can't do it in a monkey year.

This is much harder than YikYak.

To be an e-commerce company, you must first have a warehouse, a source of goods, and a channel relationship in the supply chain.

This group of people can't even speak Japanese, so they can't play at all.

Therefore, you cannot start from scratch.

Purchase a semi-finished product directly.

this is very simple.

Doing e-commerce in Japan is different from domestic e-commerce. It is very difficult to make a profit in domestic e-commerce. It takes many years to burn money to make money. Japan is different. With a little traffic, you can basically make money as soon as you get started.

There is no such thing as a price war.

Therefore, there are a lot of e-commerce companies in Japan, and there are as many as 40 to 50 companies that generate profits. They are all small platforms, selling books, shoes, CDs, movies, underwear, and sets. , There are also those who sell the contact information of beautiful girls, that is, paid beauty services.

JD.com Japan came over this time, and with the momentum of thunder, it decisively acquired a small website called buyme that sells adult video products and photo albums of beautiful girls.

Spend 200 million yen!

In fact, that is more than 1.5 million US dollars.

It is not to operate this small pornography website, but to receive 22 Japanese entrepreneurial employees here, as well as the local warehousing, logistics and supply chain relationships they have established.

It seems that there is a double activity again, book friends help to vote for monthly tickets, one vote is worth two votes. Try to have a third update later.