Chapter 981 Where is the breakthrough

Jingdong Japan's address is in Konan, Minato-ku, Tokyo.

The geographical location is relatively biased.

It is an old office building.

It doesn't matter, anyway, Ziweixing plans to acquire land and build a building in Japan, and hold on for a year or two before moving.

Zhou Buqi took sister Bao's hand, and together with Ning Yaxian, went to Jingdong Japan to investigate.

To condolences.

By the way, understand the situation.

When I went there, I saw Chen Dongzheng standing and speaking to the employees, with a Japanese translator next to him. He was impassioned and talked about a set of ideals, beliefs, pursuits and corporate missions.

One of the most important points is the salary increase.

All former buyme employees will receive a 10% salary increase. I hope everyone will continue to work hard and create brilliance together.

Zhou Buqi was not in a hurry to disturb, so he walked around the office building here.

Those who work here are all small companies.

After a while, Chen Dong came over, and they sat down on the bench outside.

Chen Dongdao: "Don't be in a hurry, you have to take it step by step. On the one hand, go to other e-commerce platforms to recruit people and open up a larger supply chain relationship. On the one hand, make buyme... now called JD, and do a good job of the main business. In addition to selling discs and photos, you can also sell books, magazines, comics, albums, CDs, game cards, and game discs. The supply chain channels for these products are similar, so we can do it first.”

Zhou Buqi nodded, "How was your previous performance?"

Chen Dongdao: "This company was established in 2006, and it made a profit of more than 3 million yen in the first year. Last year's profit exceeded 10 million yen. But recently, Amazon and eBay have started to focus on the Japanese market again. Their days It was a bit of a struggle."

"What about traffic?"

"Last year's average DAU was more than 10,000, but this year it has decreased by 30%."

"Too little!"

Zhou Buqi shook his head, not very satisfied.

Chen Dong sighed: "Yeah, traffic is the fundamental. The current business is mainly selling subcultural products, selling otaku consumer goods. And some fans are consuming. I plan to start marketing in this area, and I will talk to Liu later. Let's communicate."

"Liu Rui can speak Japanese?"

"Yes, he has studied in Japan, and his previous position in JD.com was the director of the marketing department."

"No wonder Liu Qiangdong asked him to take the helm."

Zhou Buqi asked again: "Do you have any marketing ideas?"

Chen Dongdao: "The fan culture in Japan is very popular. Many agencies are trying to find ways to build their own idol teams... Well, it's like the Korean Girls' Generation. I think we can try to cooperate with agency companies and sponsor a few A relatively popular idol group, attracting their fans to come to us to spend."

Zhou Buqi shook his head, "This is not a good idea."

"Well……"

Chen Dong was a little embarrassed.

Zhou Buqi pondered for a while, and said slowly: "It's best to echo with YikYak, marketing in Taiwan. To avoid duplication of marketing expenditures and waste. You go and let Liu Rui come over, and I'll talk to him."

Although Liu Rui is from Jingdong, he dare not be disrespectful in front of Boss Zhou.

Liu Qiangdong's style is different from Zhou Buqi's.

Zhou Buqi is more easy-going, and his employees can joke with him at will, and even criticize and accuse him, all of which are fine. Liu Qiangdong can't do it, he is very strong, and if there is even the slightest disobedience, he may be expelled.

This kind of personality is good, that is, Jingdong's execution is super strong.

The downside is the lack of top talent.

The more outstanding the talent, the more proud he is, and he likes the free atmosphere dominated by me. Liu Qiangdong's strong style is to treat employees as tools.

Don't let me speak, don't let you raise objections, then bye, if you don't stay here, you will have your own place.

Ordinary talents will stay, and high-level talents will leave.

So much so that after more than ten years, JD.com’s market value has exceeded 100 billion U.S. dollars. When recruiting, it is difficult to enter universities at the level of Tsinghua University, Peking University and Fudan Jiaotong University.

People don't like it at all.

Ali and Penguin can hire database engineers for 400,000 yuan, but JD.com needs to pay 700,000 or 800,000 yuan a year.

When Zhou Buqi saw Liu Rui, he smiled and encouraged him, telling him that he can let go and do it boldly, and that he will not accept the fate of the foreign king. He also talked about the idea of ​​JD Japan and YikYak in joint marketing.

The most typical is the fan economy.

Both sides can shoot at the same time.

Work with a brokerage company.

Find some popular idols, let them join YikYak, and then call on fans to buy exclusive photos, albums and related derivatives on the platform of JD Japan on the YikYak platform.

Liu Rui naturally agreed.

Zhou Buqi felt a little helpless.

well!

so poor!

In the domestic market, how could he worry about such trivial matters? How much output value can this kind of fan economy have? For such a small plate, his boss Zhou had to come forward to plan it himself.

Doing overseas markets, looking around, is full of difficulties.

The fan economy industry is too small.

It's just a matter of urgency.

You have to find a better breakthrough.

Where is the breakthrough?

Taking Japan's e-commerce environment as an example, it should not be difficult for JD Japan to make profits this year. It's hard to make a lot of money.

Zhou Buqi came to Japan to do e-commerce, not for small troubles.

It is to compete with giants such as Rakuten, Yahoo Japan, and Amazon. It is necessary to find a bigger and more attractive gimmick for Jingdong Japan.

Zhou Buqi has no good ideas for a while.

I told Liu Rui about the flow pool thinking, to open as many water inlets as possible for YikYak, and then find a way to provide valuable and sticky services to store the flow.

...

On the way back, Zhou Buqi still had no good ideas.

In the domestic market, to buy books, go to Dangdang; to buy electrical appliances, go to JD.com; to buy cheap goods, go to Taobao;

With such a precise positioning, the "meaning of existence" of e-commerce is found, and there is the most stable traffic pool, and then accumulate little to make more and become bigger and stronger.

What is the positioning of Jingdong Japan?

Whether it is selling books, selling albums, selling DVDs, selling game cards or buying home appliances, there are already many platforms with similar positioning in the market.

Both Rakuten and Amazon have done a good job of including these businesses.

Where is the difference?

Do you sell cheap goods like Taobao?

It's hard.

In the short term, JD.com Japan's supply chain channels can only use local materials, and there is no advantage in terms of price.

Unless it's a fake.

Without a clear and accurate breakthrough, JD.com Japan is doomed to be only a second- and third-tier e-commerce website, and it is difficult to form an impact on Rakuten, Amazon and Yahoo.

Back in the city, I called to inquire, and said that Aunt Xue and Wu Yu had already finished shopping and returned to the hotel.

Zhou Buqi and Sister Bao held hands and went back to the hotel.

Once the door is opened...

Ho!

There are four new big boxes!

The girls went shopping, how much did they buy?

Fortunately, Tang Binchen found two locals to follow them, otherwise they would not be able to move back.

Aunt Xue was a little embarrassed.

Wu Yu was very excited. Seeing Zhou Buqi's return, she said happily, "Honey, you're back! Baoshan, come here and see the cosmetics I bought for you. Come and try them."

Xue Baoshan pursed her lips and smiled, "Okay."

Zhou Buqi was a little speechless, "What are these big and small bags? Why do you always move things to China like moving house every time you go abroad?"

Wu Yu smiled and said, "It's cheap, and the quality is good. Let's charter a flight back, so it's convenient to take it home."

Zhou Buqi walked to the sofa and sat down, reached out to hug her gently, and said, "Have you bought gifts for Teacher Wen and Linlin?"

"I bought it, a big box for each person."

Wu Yu didn't raise her head, she was fiddling with a spherical toy in her hand, looking very serious.

Zhou Buqi laughed and said, "How old are you, and you still buy toys?"

"Husband, are you too outdated? This is called a figure, not a toy!"

Wu Yu gave him a contemptuous look, then threw the toy in the trash can in disappointment, and went to get a new one.

Zhou Buqi looked at the black line on his forehead, and said angrily, "Wu Yu, is there anyone who wastes money like this? You just bought it and threw it away after playing with it a few times?"

Wu Yu said: "It's repeated, didn't you see it?"

Then, sure enough, he took out a figure that was exactly the same as before from the other side.

It is a very delicate girl model.

Zhou Buqi was a little strange, and said inexplicably: "I repeat, what else do you buy? How can you waste money like this?"

Wu Yu said softly: "My husband, you are too old-fashioned and don't understand anything. This is called a gashapon! Well... there is a machine. After I insert coins, the machine will pop up a gashapon randomly. It's all random. Yes, I can't control it at all. Look at this, the group I picked is 'Sailor Moon', and it's only two sets away."

Aunt Xue was at the side, and she couldn't accept this way of playing. She shook her head and said, "These little devils can cheat people. They don't sell things honestly, they have to play random. I just threw a few away. I just threw them away in the store. , this girl threw away a dozen at least."

Wu Yu said unhappily: "Auntie, what are you talking about? When I was in the store, two local couples invested more than 100 coins in one go, much more than me. If it weren't for them It's fun to play, so I won't buy it."

Zhou Buqi's eyes were sharp, he took a gashapon and looked left and right.

It looks like an egg-shaped translucent plastic shell, inside which is a very delicate and beautiful girl... well, probably Sailor Moon.

To be honest, this thing is really poorly made!

too small!

The egg on the outside is not as big as an egg, and the doll inside is even smaller and exquisite. Many local details cannot be seen clearly, and the arms and legs are like matchsticks.

I couldn't even take out the doll inside to play with, and it broke into pieces accidentally.

Too small to hold.

However, Zhou Buqi was very excited at this moment.

He keenly thought of something!

Gacha figures are very popular in Japan!

Japan is the kingdom of animation, the kingdom of cartoons, and the birthplace of the second dimension.

The domestic two-dimensional culture, even after more than ten years, is far less developed than the current Japan. As Chen Dong said, there are a large number of otaku here, not only children, but also adults.

The depression and depression in the real world have all gone to the virtual world to find happiness.

The breakthrough of Jingdong Japan has been found!