Chapter 983 Break Through or Die

in the country, JD.com currently only operates on its own.

Because JD.com insists on only making genuine licensed products, only by adding an internal audit process to avoid fake products as much as possible. If the platform is opened up and other merchants are allowed to settle in, it will be difficult to guarantee authentic products.

Not in Japan.

No matter what retail platform it is, if anyone can buy fake products... that's really a fortune. The social death of merchants who sell and sell fakes is light, and the cruel pressure of public opinion can force them to commit suicide directly.

Rakuten is open to merchants.

That is, in addition to B2C self-operated business, C2C business is also carried out.

Merchants are allowed to open stores on the platform, and then ship directly to consumers without having to go through the platform's product review. There are more than 20,000 merchants on Rakuten, and the turnover in the first quarter of this year exceeded 60 billion yen.

Jingdong Japan has just started, and everything is in its infancy.

The most missing thing is the supply chain relationship.

Even if many channels can be opened up, because the platform is too small, the traffic is too low, and the reputation is not enough, the suppliers do not pay enough attention to it and will not give the best price.

These are the difficulties to face in the early stage.

If a C2C model can be established in addition to the main business of B2C and merchants are allowed to settle in, it will largely solve the problem of supply chain shortage.

It allows JD Japan to accumulate enough commodities in a relatively short period of time. Otherwise, the user logs in to the website, searches around and finds that the number of products is too small, and there is nothing of interest, so he leaves.

The next day, Liu Qiangdong hurried over from China.

We will have a meeting to discuss this matter.

Everyone believes that it is necessary to do C2C this way. Lotte's industry has become so big, which is the combination of "B2C+C2C".

Liu Qiangdong even said that after the domestic e-commerce market matures, JD.com will allow third-party stores to open stores on the platform, which is C2C to a certain extent.

However, Lotte’s model has been so successful, how did JD Japan make a breakthrough in the C2C field?

In this area, Rakuten and Yahoo have dominated the market.

Even eBay, a C2C giant in the world, has a hard time gaining a place in the Japanese market.

Zhou Buqi put forward an idea and said boldly: "We can borrow advanced domestic experience!"

"Domestic..." Liu Qiangdong immediately understood what he meant, "You mean...Taobao?"

Zhou Buqi said: "In 1999, eBay, a C2C platform, appeared in China. Less than a year later, it reached a strategic alliance with Sina and gained traffic support. In 2002, eBay entered China and acquired eBay. , with money, technology, experience, and models, they launched a full-scale attack. It was not until 2003 that Taobao appeared.”

This is the most successful business case in the domestic e-commerce market.

At the beginning, eBay occupied almost all of the domestic C2C market. After Taobao appeared, it took only three years to grab 70% of the market share. Ebay fled back to the United States in despair, leaving eBay to cooperate with TOM, and the situation went from bad to worse.

Zhou Buqi said slowly: "Every country has different national conditions, but the business principles are the same. If you want to break the game, you must focus on differentiation. B2C business must use the second dimension as a breakthrough, and C2C business can use Taobao Take the case of eBay as a reference. In Japan, there are two big mountains, Rakuten and Yahoo, and even eBay can’t get over it.”

Liu Rui said in a deep voice: "Yes, it's either different or dead! There is no third way to choose!"

Zhou Buqi smiled, "Death is not the case. The e-commerce environment in Japan is not as harsh as in China, and it is easier to make profits. It is nothing more than being a small company that cannot grow bigger."

Liu Qiangdong said firmly: "Either go big or die, there is no third way to choose! If it is just a small business, it is better not to do it. With this energy, it is better to take care of the domestic market finely .”

Zhou Buqi nodded, "That's right, JD.com Japan must grow bigger. Not to mention surpassing Rakuten, it must at least be on an equal footing. Amazon has always been eyeing them. They have a good model, strong technology, strong capital, and the support of an international background. "If you can't forge your own brand value in the short term, in the long run, you will inevitably be eroded by Amazon's market share step by step."

This is the power of the Silicon Valley giants.

Long lines are great.

For example, in search, Yahoo is the absolute leader now, and in another ten years, Google will catch up head-on; for example, in e-commerce, Rakuten is the undisputed number one in the industry, and in another ten years, Amazon will be able to share the world with Rakuten equally; Take Facebook, for example, which is currently heavily suppressed by local social networking sites. In another ten years, Facebook will surpass local forces.

In the final analysis, the Japanese Internet model is too traditional and backward, it is difficult to keep pace with the times, and it is not innovative enough. This point is too different from that in China, and it is not even comparable to South Korea.

South Korea's Internet can also keep pace with the times. Whether it is copying or imitation, it can always keep up with the world trend. It is difficult for Silicon Valley giants to have too much impact on local companies.

Japan these days is still one of the world's three Internet giants. In another ten years, it will be surpassed by India. Even a giant like Yahoo Japan will be acquired by the Korean Internet giant NHN.

Liu Rui tentatively asked: "Want to learn Taobao, play for free?"

Zhou Buqi made a decisive decision, "Yes! It must be free, and it can only be free!"

Chen Dongru said: "At that time, eBay occupied all the market share, and Taobao promoted free of charge in order to break through. The business model of eBay all over the world is charging. They think that free is an abnormal The means of competition will damage the healthy development of the entire industry, and we believe that this path is unsustainable."

Liu Ruidao: "Lakuten charges more than eBay. There is a platform pit fee of 10,000 yen per month, and each transaction has a commission ranging from 5% to 25%. In addition , Rakuten still has advertising space, and merchants have to pay an advertising fee.”

Zhou Buqi asked, "Is it similar to Amazon?"

Liu Rui shook his head and said: "It's basically the same, but the details are different. Merchants on Amazon can deliver the goods to Amazon's warehouse, and Amazon will uniformly deploy and deliver the goods, and is responsible for the return and exchange of after-sales. Merchants only need to pay a storage fee. Fees. This model is relatively complicated, and Lotte does not support it. Merchants can only rely on themselves, cooperate with express companies, deliver goods, return and exchange goods by themselves.”

Zhou Buqi's eyes lit up.

Here's another chance!

The biggest advantage of Jingdong is not how good the platform is, but that Jingdong's logistics is good enough.

Liu Qiangdong was also keenly aware of the opportunity, and said with flickering eyes: "Logistics is also a breakthrough. Japan's population density is extremely high, and most of the people live in a few big cities. We can't take care of remote areas in the short term. , the C2C merchants there, let them follow the model of Rakuten, and contact the courier for delivery. Shops in big cities can use better services.”

Zhou Buqi smiled and said: "That's right, the profits lost by the platform for free can be earned back through express delivery services. It is too much trouble for merchants to contact express delivery companies themselves. We want to build our own logistics, and we don't need to cover the whole country for the time being, but several The major metropolitan cities will suffice and provide pick-up service.”

Liu Qiangdong said: "Many of the shops in big cities are big merchants. These merchants have a lot of orders. If they are allowed to handle the express delivery by themselves, they will be devastated, and they will prefer the ultimate logistics service of door-to-door pick-up."

Zhou Buqi’s thinking is exactly the same as his, “In big cities, we send people to deliver the goods ourselves. In remote areas, we hand over to third-party postal delivery. Only a few big cities, even if we build our own logistics, it will take a few months. Just do it."

Liu Rui smiled and said: "The humanities here... everyone is afraid of causing trouble to others, and they like to find problems from themselves. This leads to an extremely low rate of returns and exchanges. This can reduce a lot of trouble."

Japan's peddling trade appeared 20 years ago, and the whole model has matured long ago. When China and the United States are doing e-commerce, many people like to place an extra order for several products, pick one they like, and return the rest.

The logistics cost of returning and exchanging goods is a huge platform overhead.

Japan does not like this and does not like to return or exchange goods, which reduces the huge operating costs for the e-commerce platform, makes it easy to make profits, and makes it easier to build its own logistics.

So far, JD.com Japan has found a breakthrough in its differentiation.

one three.

First, the second dimension.

Second, make it free.

Third, build a logistics system by yourself to provide better logistics services for the stores that have settled in.

But new problems have emerged again. JD.com Japan is just a new company with limited manpower and resources. It is simply impossible to operate so many businesses in a short period of time. Especially for self-built logistics, this is no longer the Internet, it is a traditional industry, and you need to apply for a license.

This is very troublesome.

It is difficult to break through the local traditional business forces without a local snake with strength and background.

At this time, Zhou Buqi offered a fourth idea of ​​differentiation, "Your friends and Toutiao both have a Taobao preferred channel, do you know that?"

Liu Qiangdong nodded with a calm expression, "Well, Taobao Ke. Behind it is Ali's advertising platform."

These days, Jingdong is still very weak.

JD.com's competitors in China are Dangdang and Amazon. The gap with Ali is too big to be qualified as an opponent.

Zhou Buqi said: "The most important thing in e-commerce is to get traffic, the more traffic the better. In order to attract traffic, Taobao used rogue plug-ins to fight against eBay, and kept playing advertisements. This set Certainly not in Japan."

Chen Dong further added, "Back then, eBay bought the advertising space of all the big websites. Taobao had no choice but to cooperate with some small websites and encircle the cities in the way of rural areas."

Zhou Buqi said: "That's right, that's what it means! Rakuten and Yahoo, including Amazon and eBay, are all financially strong, and Japan's major traffic platforms have been divided up by them. Where does Jingdong Japan's traffic come from? YikYak also Even if a new website is built, one website alone is not enough. We need to mobilize more small and medium-sized websites to participate and help us sell our products.”

Liu Qiangdong took a deep breath, "You mean... we also provide a service similar to Taobao Ke?"

Zhou Buqi said in a deep voice, "I think it's okay!"

Liu Qiangdong remained silent.

This time, he really understood what Boss Zhou meant.

This meeting.

It is to make strategic decisions for the development of JD Japan.

But at present, it seems that it is not only a strategy at the business level, but also a new strategy in terms of equity structure!

Taobao defeated eBay...Taobao Ke, Alimama...

Of these two things, who has the most experience?

Who has the most say?

Ali of course!