Chapter 984 Only by solving conflicts can you stand out

This is also impossible.

Prior to this, Zhou Buqi greatly underestimated the difficulty of doing e-commerce in Japan. The e-commerce model here is very backward, but it is very stable. TV shopping and telephone shopping have been around for more than 20 years, and the entire online-to-offline model is already very mature.

It is not easy to rush out in this environment.

Need a stronger helper.

For example, Ali, who once sought cooperation with Ziweixing, was repeatedly rejected by Zhou Buqi.

The domestic Internet business model is at the forefront of the world.

In the field of e-commerce, of course, it is Ali.

Alimama is the advertising model pioneered by Ali.

EBay's pit fees and commissions have caused many merchants a lot of pain. Especially for small merchants, with few orders and low sales, they have to pay a pit fee of 500 yuan every month.

As a result, the number of sellers on Taobao far exceeds that of eBay, and the number of products is very rich, defeating the other party in a very short period of time.

After defeating eBay, Taobao continues to be free.

Then how to make money?

Mother Ali appeared.

There are many sellers on Taobao, and the traffic is limited. Merchants want to get traffic, what should they do? Either buy advertising space, or join Alimama, take out a part of the income according to the sales ratio, and transfer it to a platform that can bring traffic to you.

This platform may be Ali's own platform, or it may be an external third-party website.

This is the merchant's own choice.

It can be added or not, it is not a mandatory commission model.

There is less complaining.

But think about it deeply, is there a difference between the two?

The emergence of the Alimama platform will inevitably lead to the involution of merchants. Some merchants joined, the traffic and sales increased greatly, and then the search results were advanced, and the stronger ones became stronger.

Merchants who have not joined have few orders and small sales. In order to compete, you can only join in, take out part of the sales revenue, and share the profits.

It's not enough to share less profit.

If there is less, the ranking is still low. The higher the profit, the more orders and the higher the turnover, the higher the ranking.

The result is that merchants and merchants fight each other, involve each other, and the competition becomes more and more fierce.

The platform doesn't have to do anything, just sit back and reap the benefits.

This line of thinking, Zhou Buqi can see clearly, there are too many similar stories in history books.

The emperor and ministers have conflicts, what should we do?

Can't shoot directly, it's too low-level.

If some stupid emperors did this, they would put themselves and their courtiers on opposite sides, and the court affairs would be a mess.

The correct approach is to cultivate a hostile faction and borrow the power of another wave of courtiers to kill this courtier. The emperor was a high-ranking referee and sat firmly on the Diaoyutai.

The conflict broke out between the two courtiers, and of course it has nothing to do with the emperor behind it.

In the Japanese e-commerce market, there must be contradictions between those traditional e-commerce platforms and stores, such as pit fees and commissions, which is a contradiction that they cannot solve.

The Japanese at Rakuten and Yahoo can’t solve it, and neither can the Americans at Amazon and Ebay.

Whoever can solve this contradiction will stand out!

Alimama's model has a great chance.

This business model is simple to say, but the details of its operation are more complicated. Zhou Buqi didn't know the details, and Liu Qiangdong never studied them.

The one who knows best is of course Ali.

Call Liu Qiangdong to Japan, let him see it with his own eyes and hear it with his own ears.

At present, a total of four breakthroughs have been found for JD Japan: two-dimensional, free, self-built logistics and the advertising platform of Alimama model.

Every breakthrough is very difficult to operate!

A few Chinese came to Japan with a language barrier, and brought more than 20 local employees... Even if they waved money, it was a bit unrealistic to complete so many tasks in a short period of time.

Moreover, the constraints of objective factors are great.

Do you want to contact the animation company and brokerage company if you want to engage in the second dimension?

No connections.

To make it free, you need to send a sales team to connect with some key merchants and attract them to open stores, right?

not enough people.

Self-built logistics requires local connections and policy support in order to grow in the cracks of local logistics forces, right?

no background.

A platform like Alimama... This seems to be the simplest, but I still don't have the corresponding experience.

To solve so many problems, Ziweixing and Jingdong alone are not enough.

More help is needed!

Zhou Buqi put all these difficulties in front of Liu Qiangdong, let him make his own judgment, and said convincingly: "I said a long time ago that I do e-commerce not to make money. I want to be able to establish an overseas business. The whole set of retail channels helps the overseas sales of domestic products. Ali’s e-commerce is doing very well, and we should send out the strongest domestic forces to work together and work together!"

Liu Qiangdong is relatively calm, which is actually normal. These days, JD.com and Ali are still at odds, and it is not an incompatible relationship.

"Let's talk about it one by one."

"no problem."

"First, second dimension, how does this work?"

Zhou Buqi waved his hand and said with a smile: "It's nothing more than cooperating with some agency companies, first using fan culture. Mobilizing some idol teams to help cooperate. I will take charge of this and let YikYak's team do it."

Liu Qiangdong nodded, "The second thing is to make it free. If we make it free, will competitors follow suit?"

Zhou Buqi waved his hand, "It's impossible! Pitting fees and commissions are the most profitable methods they rely on. Whether it's Rakuten, Yahoo, Amazon, or eBay, they are all listed companies. They can't cut their wrists. Shareholders I can’t explain it. Especially here is the Japanese market, which is synonymous with rigidity and solidification.”

Liu Qiangdong asked again: "What about self-built logistics? This requires a certain background and connections."

Zhou Buqi said with a smile: "So it is even more necessary to introduce Ali. Softbank has no shares, but Softbank is a shareholder of Ziweixing and Ali. If this is a joint venture between Ziweixing and Ali, Softbank will be more attentive and help more Very busy."

Liu Qiangdong saw that he answered fluently, and he knew it in his heart.

It seems that Boss Zhou has already made up his mind this week, and he is determined to bring Ali into his team. There are many people and great strength. This is to draw out the most elite e-commerce team in China and form an elite team to go to the Japanese market!

As for the fourth matter, Mother Ali, there is no need to ask.

If Ali doesn't join the team, they still need to build a technical team to develop this platform. Ali joined the group, just take it and use it.

Zhou Buqi went on to say a long speech——

"The stock market fell sharply in the past few months, and now the stock market is flattening. It seems that the financial crisis is about to be brought under control. Let me reassure everyone that this is impossible! In the next few months, the financial crisis will definitely erupt violently. It's a very serious outbreak. This is our chance!"

"First, the financial crisis broke out, and the Japanese government wants to save the market. Whether we build our own logistics or warehousing, these investment behaviors will be welcomed by the local area and will be supported by policies."

"Second, under the economic crisis, consumption is sluggish, and the sales of merchants are reduced. In order to solve this problem, many big brands will put down their dignity and actively cooperate with e-commerce platforms to seek growth points for online sales. And our free The strategy of globalization will be a huge attraction.”

"Third, during the economic crisis, real life will become more difficult and unsatisfactory, which will further stimulate the development of the entertainment industry and the two-dimensional culture. If we can grasp the entry point of the entertainment economy and the two-dimensional culture, we can quickly Make a name for yourself and build a brand!"

"Alibaba is the best C2C platform in China, and JD.com is the best B2C platform in China. Our JD.com Japan is precisely the combination of B2C and C2C. I suggest that we give up part of the shares and introduce Ali. Ziweixing, Alibaba and JD.com has jointly formed an overseas e-commerce team, working together and advancing hand in hand!"

These words made Liu Qiangdong blush a little.

It's not that I disagree, I think Zhou Buqi's flattery is a bit too much.

The best B2C platform in China is Dangdang, not JD.com.

But this also just shows Zhou Buqi's intention of supporting Jingdong. If he disagrees with it...it's a bit unreasonable, and he doesn't know what to do.

Liu Qiangdong took a deep breath, "In this case, I have no reason to refuse!"

Zhou Buqi clapped his hands, "Okay! That's how it should be!"

Liu Qiangdong said: "I have a request that Ali's shares cannot be more than JD."

Zhou Buqi said boldly: "That's no problem. I'll find Lao Ma to settle the matter when I return to China. What we are doing is a big deal. He has ten thousand reasons to agree, and there is no reason to refuse."

...

Plans are not as fast as changes.

This was originally a small website called "buyme", which was acquired by Jingdong Japan. As a result, the JD Japan brand has not yet been put up, and it seems that the name will be changed again.

Fortunately, it is still in the preparatory stage, and buyme is still operating as in the past, and the revision has not been completed.

Zhou Buqi and Liu Qiangdong took an international flight back to China.

On the plane, Liu Qiangdong also attaches great importance to business issues, "It is not easy to create a two-dimensional positioning."

Zhou Buqi was full of confidence in this, and said with a smile: "Don't worry, it's on me! Let the YikYak team be responsible."

Liu Qiangdong felt that it was not that simple, so he suggested: "There are many anime websites in Japan, you can check them out. Two-dimensional social networking is also social, which can help YikYak's industry."

Zhou Buqi nodded, "It makes sense."

After getting off the plane, Zhou Buqi called Tang Binchen and asked him to pay attention to the well-known local two-dimensional websites in Japan.

That night, Tang Binchen replied an email.

Such cases are described in detail.

The so-called second dimension mainly refers to comics, animations, video games and so on. By extension, it also includes the fan culture of some idol idols.

The main thing is comics.

The influence of manga in Japan is greater than that in the United States.

But the problem is that copyright management in Japan is very strict. In China, you can read some wonderful cartoons on the Internet, but they are all pirated copies.

This is not the case in Japan. Manga companies do not like to post manga on the Internet.

How to make money online?

Of course, it is more profitable to sell comic books!

So much so that it is difficult to see comic sites on the Internet, and there are also original sites, that is, the famous P station-pixiv.

Comics lovers can hang up their own comics.

The money making effect is very poor.

In contrast, cartoons are relatively free, that is, video websites... At present, there are mainly two, one is N station and the other is Z station, namely Niconico and zoome.