Chapter 991 Animation Copyright

two things.

First, take down the video site Niconico. Second, get the management company of the idol group.

In Zhou Buqi's view, it is actually one thing.

Break into the Japanese showbiz!

Zhou Buqi went to Jieyu Media and was a little surprised to see many male employees. In the past, Jieyu Media had all female employees. Has Xu Baihui changed her concept of personnel?

Xu Baihui was in a meeting, Zhou Buqi went to wait for more than ten minutes before Xu Baihui returned to the office a little tired.

Zhou Buqi asked, "Where's Sister Bao?"

Xu Baihui said angrily: "I know I care about your sister Jiabao, my throat is about to smoke!"

Zhou Buqi laughed, stood up and poured water for her, and asked curiously, "Have you started recruiting male employees?"

Xu Baihui said: "There is no way, women are not enough. In this line of work... men are more suitable, and it is inconvenient for women to go to many occasions. And more and more business, we need to increase manpower."

"How's the money?"

"Very rich!"

Speaking of this, Xu Baihui was very happy, saying that the first season of "The Voice" ended, and Jieyu Media's share of the account exceeded 150 million yuan. Next, it's time to get on the running man again.

Sitting on two popular variety shows, Jieyu Media is already the largest reality show production company in China.

Besides that, there is also "Job Seeker", and "If You Are the One" which is under planning...

Seeing that she was talking vigorously, Zhou Buqi waved his hand and interrupted her, "Have you thought about going abroad to develop?"

"What?"

Xu Baihui was taken aback for a moment.

Zhou Buqi said: ""Running Man" and "The Voice", how good are they? Especially "The Voice". Music has no borders. This program can be popular in China, and it also has audiences abroad. "

Xu Baihui looked at him vigilantly, "Boss Zhou, what are you going to do? Ziweixing's business is not developing smoothly in Japan. You want to drag me into the market?"

Zhou Buqi applauded and laughed, "Smart!"

Xu Baihui almost died of anger, "No! No money!"

"Didn't you say you were rich just now? You have 370 million cash in your account!"

"I have to keep the money and go to Hollywood to buy the copyright of platter investment. Didn't you arrange it for me?"

"Then the money is not enough?"

Zhou Buqi shook his head.

Xu Baihui said: "Prepare 50 million US dollars, participate in the investment of 3-4 movies, cooperate with Disney, Warner, etc., and immediately increase the popularity of Jieyu Media. I heard that some funds are already selling The platter shares of the movie are about to exit."

Zhou Buqi said: "Where is this? It's still early. The financial crisis has not yet completely broken out."

"Boss Zhou, what do you mean?" Xu Baihui looked suspicious, and then said solemnly, "I can tell you, I have been planning for a long time to participate in platter investment and co-produce movies with Hollywood giants. You can't give me a no. Variety show No matter how well the show is filmed, Jieyu Media can only be a second- or third-rate entertainment company. If you want to become a first-rate entertainment company, you must make some gains in the film business."

Zhou Buqi waved his hand, "I know, don't worry about investing in platters, the time has not yet come. The 50 million US dollars in your account is a bit short, and I will personally give you another 50 million US dollars when the time comes. Dreams can come true."

"real?"

Xu Baihui's eyes were sharp.

"It's all little things."

"That's fine, tell me, what can I do for you? It's okay to stay in bed."

Zhou Buqi glared at her, and said sternly: "You guessed it right, Ziweixing's Japanese business has suffered a setback, and I may need your help."

Xu Baihui was surprised and said: "Do you really want to promote "The Voice" to Japan? Can't you? Japan's music market is extremely developed and the competition is extremely fierce. It's even more exaggerated than Europe and the United States, let alone domestic..."

Zhou Buqi interrupted her, "Exaggeration is exaggeration, there may not be no chance. Don't draw conclusions on this matter. Later, you should conduct a comprehensive investigation of the Japanese film and television industry to learn more about it. The entertainment industries of China and Japan in recent years There are more and more exchanges, and there should be people who know what to do.”

Xu Baihui nodded slightly, "It's easy to find out. I've also heard that the Japanese entertainment industry is very backward... It's not that they are backward, they are very advanced. What I mean is that their operating model is too old, and it is no different from 20 or 30 years ago. .”

Zhou Buqi said: "I know, what I want to talk about now is another matter, you have to do it for me immediately. Take out a sum of money, go to Japan to buy all the online copyrights of cartoons, the more the better. "

"Buy the copyright again!"

After hearing this, Xu Baihui became a little angry.

The year before last, Boss Zhou had arranged for Ziweixing and Jieyu Media to jointly fund the purchase of film and television copyrights, mainly for online broadcasting copyrights.

A total of 180 million was spent before and after.

90% of domestic film and television drama copyrights have been obtained. That's not counting, and they went to Malaysia, Thailand, India, Vietnam, South Korea, Japan and other countries to sweep it.

Film and television copyrights in Malaysia and Thailand were swept away. There are also many film and television copyrights in South Korea and Japan, with copyrights for more than 370 movies and 160 TV dramas.

The difference is that the copyright procurement in Malaysia, Thailand, India, and Vietnam follows the same model as in China, which is a complete buyout of all copyrights.

South Korea and Japan are developed countries, and copyright prices are relatively high. Jieyu Media only purchased online copyrights in mainland China, with relatively low prices and relatively large quantities.

After the copyright is obtained, it goes into the warehouse.

No use!

I thought that Zhou Buqi would use Ziweixing's energy in the industry to promote the legalization of video copyrights. By then, with so many copyrights in his hands, he would make a fortune.

The result is good, he has no idea about this at all.

Zhou Buqi explained to her, "The time is not ripe. This kind of thing has to be promoted by the government. Wait slowly. Copyright is a good thing, and it doesn't grow hairy in your hands. However, Japan attaches great importance to genuine copies. The video website can only play it after obtaining the genuine authorization.”

Xu Baihui said sadly: "We have bought the domestic online copyrights of those famous cartoons in Japan."

Zhou Buqi said: "To buy local copyrights this time, as long as the online copyrights are enough, we must purchase as much as possible, the more the better."

Xu Baihui said weakly, "Boss Zhou, why are you buying so many copyrights for cartoons?"

Zhou Buqi said: "There is a two-dimensional website in Japan, Niconico, which is doing very well. It has more than 7 million registered users and more than 500,000 paying users. It is a base for anime lovers. I want to buy this website. They don't want to buy it. willing."

Xu Baihui suddenly realized, "I see, you are really a conspirator. If you buy all the copyrights, then Niconico will only have two choices. Either sell it to you or die."

"It's called strategy!" Zhou Buqi snorted, "Niconico is so poor that several founders have to do odd jobs to subsidize the website, so they are not qualified to fight with me."

Xu Baihui nodded, and slowly pondered: "We went to Japan to purchase copyrights before, and we have a good understanding of the market there. The price of online copyrights is very low."

"The local ones are also low?"

"Except for a few cartoons that are particularly popular in China, most of them are priced very low, similar to mainland copyrights."

"ah?"

Zhou Buqi was a little surprised.

Xu Baihui smiled and said, "I told you just now that the operation mode of film and television over there is very backward, the same as it was twenty or thirty years ago. Do you know what kind of business operation is after a cartoon is produced?"

Zhou Buqi didn't answer, "Say it."

Xu Baihui said: "Selling DVDs is the main source of income for cartoons."

"Not surprisingly."

Zhou Buqi nodded.

This is the normal film and television operation mode in countries with copyright protection. For a Hollywood blockbuster, box office revenue only accounts for 25% of the total revenue.

In addition, 25% comes from the sales of discs, 25% comes from broadcasting income of TV stations, and 25% comes from related derivative products.

Many B-level movies, TV dramas and cartoons that cannot be shown in theaters are direct "DVD + TV + pay-on-demand + streaming media" model.

In China, the source of income for a movie is basically the box office. If it fails at the box office, the movie is completely over. This is just a special situation in China and only applies to the domestic market.

For example, "The Promise", which has been criticized a few years ago, failed at the domestic box office and was considered a serious loss. But "The Promise" is very successful in overseas markets, especially the Japanese market, including discs, games, audio-visual, TV stations, books, stage performances, cartoons, etc., which is the largest consumer market for "The Promise".

The film made a fortune for the investor China Film Group. Because of this success, China Film subsequently invested in a literary film "Mei Lanfang" directed by Chen. The overseas market of "Mei Lanfang" was not good, and China Film Group did not make any money. The two parties parted ways since then, and Director Chen could no longer get investment from China Film Group.

Xu Baihui went on to say: "When DVDs are almost sold, cartoons will appear on TV stations. The first round, the second round, the third round, the fourth round... Some popular cartoons will be played more than ten or twenty times. Japan is not popular in Europe and the United States. That kind of pay-on-demand. Generally, DVDs cannot be sold, and TV stations have no ratings, so they will go to online platforms. This is the last choice.”

Zhou Buqi also understood what Tang Binchen said.

No wonder there are some very old cartoons on Niconico, or some cartoons with poor quality.

Because animation companies simply look down on online platforms.

Still mainly based on DVD and TV stations.

Of course, it is also related to the fact that the network platform is too poor, and the price cannot be attractive enough, so the animation company would rather keep the copyright in their hands.

Just like the music market.

Music companies do not authorize online platforms, and fans can only buy albums and listen to concerts when they listen to music.

In the final analysis, Japanese Internet companies are too petty, and they only think about profit and making money. The business model is too old-fashioned, and there has never been a new Internet thinking of burning money to grab the market.

If online platforms can give enough money to make music companies earn more money than selling records and holding concerts, then they will definitely choose a more profitable way.

The general model is that Internet companies purchase digital music at high prices and give it to fans for free. It takes a few years to destroy the record market.

When the record market is destroyed, music companies and fans will have no choice, and the only way left is the Internet. At that time, Internet companies will be able to allow fans to pay for subscriptions and play music streaming.

Europe, America, China and South Korea basically follow this routine, which is the latest business model. What can't be broken can't be built. Use the Internet to establish a new international business order.