Chapter 992 Blind box is not easy

Japan's film and television entertainment industry is very traditional and conservative.

Among them, the most typical is the animation industry.

Japan's animation is too powerful, and its popularity and economic output in the world are second only to American comics. Last year, the domestic output value of Japanese animation was 8 billion U.S. dollars, and the overseas output value was 4 billion U.S. dollars, with a total value of more than 12 billion U.S. dollars.

This includes box office, DVDs, and TV broadcasts, as well as derivative values ​​such as comic books, game adaptations, and figures. Internet copyright is minimal.

This is also the reason why manga and anime do not like to put them on the Internet, the value is too low.

How much money does the traditional model make?

Because of this, the traditional forces are very strong. The traditional force is very strong, and it will further solidify the traditional model.

It is very difficult to break this situation.

However, difficult does not mean impossible.

With the development of the times, the traditional model must be outdated and must be replaced by a new model.

It was the Chinese who entered the arena at the beginning.

After the capitalization of entertainment, hot money has poured into the entertainment industry crazily, but the creativity of the entertainment industry can't keep up, and there can't be so many popular works, what should I do?

Buy the copyright and adapt it!

At that time, in addition to snapping up the copyrights of various novels, the copyrights of film and television in Asia were also sold out by domestic companies. Even the Japanese performing arts environment is very old-fashioned, and they don't want people to "spoil" their own works and adapt them arbitrarily. But when a large amount of money is thrown at the head, there is no way to refuse it.

In the film and television industry, in the final analysis, it is still for making money.

As long as you spend money, there is nothing you can't do.

This is just an opening.

It was Netflix, the film and television giant in Silicon Valley, who really opened the door to Japan by waving banknotes, and it went straight to the core industry of Japanese film and television - animation.

As soon as Netflix made a move, it took over the five major animation production companies in Japan, which not only broke their business model, but also broke the animation production model.

There is quite a style of breaking the old local order and establishing a new order according to its own rules.

Japanese cartoons are generally very good, because their cartoons are generally produced by "production committees". It is to find a group of people to set up a committee, participate in decision-making, participate in production together, brainstorm, check for gaps and make up for gaps, so as to ensure the quality of cartoons.

This leads to high requirements for cartoons, a long production cycle, and generally high quality cartoons.

This is also related to their business model.

The animation industry in Japan determines the income based on the market evaluation of each animation. That is, the reaction given by the audience after selling the DVD. If the evaluation is high, the animator's income will be high; if the evaluation is low, the income will be very low.

This requires them to keep improving and produce popular and excellent animations.

This approach obviously cannot keep up with the era of information explosion.

In the previous TV station model, it took 3 months for the audience to watch a cartoon. In the future network streaming mode, viewers can choose the playback time by themselves, and can continue to watch. A cartoon can be finished in 3 days.

A small number is simply not enough to watch.

Moreover, the requirements for animators in the traditional mode are too harsh, and their income is too low, with an average annual income of 4 million yen, equivalent to 300,000 Huaxia coins.

This situation has a strong sense of oppression for animators, how can there be any creative inspiration? He is no longer an artist, but a worker on the assembly line.

Animation production companies actually understand that this status quo is bad, and failing to keep up with the times will make the entire industry unsustainable. After a long time, there may be a shortage of talents, and no one is willing to make animations.

It's just that the local local influence is too large, and the business model is too traditional. There is no powerful giant company to stand up and lead everyone to overthrow the old order and create a new situation.

As soon as Netflix appeared, many animation companies followed suit.

All in all, the Internet is changing the world.

Even Japan cannot resist the general trend of this era.

Zhou Buqi lacks confidence in overthrowing the traditional Japanese entertainment industry model, Ziwei Star does not have such strength now, and cannot do it yet. However, there are still great opportunities for them to help promote the development of YikYak and Jingtao through appropriate changes and guidance through some means.

Chatted with Xu Baihui once.

There are probably three directions: first, to acquire the copyright of cartoons; second, to establish a cooperative relationship with a local idol agency; third, to try to promote "The Voice" to the Japanese market.

Each of these three things is more difficult than the other, and all of them require a comprehensive and detailed investigation.

After all, it was easier for Xu Baihui to operate than Tang Binchen.

Jieyu Media is also an entertainment company and a peer. In the past few years, China, Japan, and South Korea have often cooperated in the entertainment industry, singing and filming together, and there are great opportunities to establish connections.

Zhou Buqi stayed with Jieyu Media all afternoon, and then went home with Xue Baoshan.

In the car, Xue Baoshan asked in surprise: "Sister Wu Yu really wants to do business?"

Zhou Buqi smiled, "It's about the same. I don't know what Shi Jinglin told her. She has changed her sex and is researching blind boxes."

"Are you really going to make a blind box?"

"Do."

"It's not easy, is it?"

"It's not that difficult." Zhou Buqi briefly explained the business process, "It's nothing more than five steps, first, draw the blueprint; second, make a model model; third, choose materials; fourth, find factory; fifth, mass production on the assembly line."

Xue Baoshan said softly: "I saw the gashapon you brought back from Japan last time, and it was very interesting. It is very simple to produce, and the selection of materials is easy. The biggest difficulty is creativity, which is the first step of drawing drawings. "

Zhou Buqi nodded, "Yes, this is the most difficult."

"What should we do?"

"I seem to be looking for a design company."

"That won't work."

Xue Baoshan shook her head lightly, disapproving of Wu Yu's handling.

Zhou Buqi sighed, "It's not very good."

Xue Baoshan said: "You made this blind box to infiltrate Japanese two-dimensional culture, and to do marketing for YikYak and Jingtao. Even if domestic design companies can burst out ideas that are popular with Japanese, the process must be It will be a long time, at least a year and a half. It will take a year and a half to draw a drawing, and then go through the next production process... Even if every process goes well, it will be difficult for your blind box to be released within a year .”

Of course Zhou Buqi understood this truth, "You're right, the point is that I don't have any good ideas either."

Xue Baoshan said softly: "The first product of the blind box is very important. It must be a good start and trigger a market effect. The best result is that this blind box can be liked by young people in China and Japan at the same time. The next best The choice is only for the Japanese market.”

"Well, domestic consumption power is still a little weaker."

"So the core is the Japanese market."

"right."

"Then you should invite Japanese designers, only they know the aesthetic hobbies of Japanese young people best."

Zhou Buqi stretched out his arm and put it on her shoulder, and said with a smile: "Sister Bao and I really are of the same mind, and I think so too."

Xue Baoshan was very strange, "Then why don't you point out Sister Wu Yu?"

Zhou Buqi said: "Let her explore and test herself first. You are right, the most important link in the production of blind box figures is product design. This is the most time-consuming and important link. Even if you ask It would take a year for a Japanese designer to design a complete set of templates.”

Xue Baoshan looked up at him, "Then give up?"

"It's not about giving up, wait until Wu Yu encounters setbacks, and then guide her."

"Isn't the blind box to help Jingtao with marketing? After a year or two, even if the blind box is made, it will not add much value to the development of the Internet industry."

"Huh? Sister Bao, what's your idea?"

"It can be adapted, such as "Spirited Away", such as "Doraemon", "Slam Dunk", such as "Sailor Moon"..."

Zhou Buqi shook his head and said, "You haven't been to Japan very much, so you don't know much about it. First of all, Gacha culture has existed in Japan for decades, so basically all the comics that can be adapted have been adapted. For example, "Sailor Moon", Young people have bought Sailor Moon’s Gacha, and if they buy Sailor Moon’s blind box, the appeal will not be so strong.”

Xue Baoshan was like a curious baby, "And then?"

Zhou Buqi went on to say: "The second point is that master cartoonists are very paranoid, even if it is a figure derived from comics, it must be meticulously crafted. For example, "Spirited Away". If you want to adapt this Hayao Miyazaki must be dealt with if an animation is produced. Even if he is dealt with, he must be the designer himself. This kind of artist is very pursuing and pays attention to every detail, the result is low efficiency, two or three years It may not be possible to design the model of the blind box figure.”

Xue Baoshan nodded lightly, "Yes, I like Hayao Miyazaki very much."

Zhou Buqi said: "The third point is that the copyright price of derivative works is too high. In addition to the adaptation fee of several million dollars, there will be about 30% profit sharing in the follow-up, which is no different from Disney animation. You Looking at Japanese gashapons, who dares to adapt the works of Hayao Miyazaki? Only those giants in the entertainment industry are qualified to cooperate with Hayao Miyazaki. Compared with Hayao Miyazaki, the gastronomy business is still too small."

Xue Baoshan sighed lightly, "I'm so unwilling."

Zhou Buqi smiled, and kissed her on the cheek, "As long as the blind box business can inspire Wu Yu's self-motivation, that's enough. We have other ways to develop the Japanese business."

"Is it a good voice?"

"Well, the mode of good voice is very good. The mechanism of back-to-back blind selection is actually similar to the blind box. It has the factor of gambling. It is a kind of surprise that is full of expectations for the unknown, and then opens the box or turns around for a moment."

"Yeah, if we can make "The Voice of Japan", maybe we can also jointly market it with the blind box."

Zhou Buqi nodded, "Go for it, first find out the Japanese music market, and at the same time pay attention to the variety show environment there. I still say that the model of good voice is suitable for the whole world. There is still a lot to expand in the Japanese market. There are many variables that require the simultaneous efforts of all parties.”