Chapter 1561 c2c model
·
Ku Mao
Chen Mo chartered a special flight to return to China. Before that, all the employees of Dabao had already taken their vacation and started working.
Ma Fubao, Cai Congxin and other top eight treasurers are all workaholics. These people took a day off and then returned to China with the management to work normally. They had no intention of relaxing just because they had won a battle.
It is precisely because these people are serious and responsible that they can fully understand Le Dao's actions.
After Chen Mo arrived at the company, all members of the management team had already arrived in the conference room.
After Ma Fubao introduced the situation clearly in very concise language, Chen Mo couldn't help but frown.
The situation is really bad.
Small and medium-sized sellers are not as easy to talk to as brand sellers because there are too many of them!
It is no exaggeration to say that because Chen Mo allowed Daxia to enter the mobile Internet era ahead of schedule and successfully launched Dibao ahead of schedule, now everyone can open an online store and become a shop owner.
Most of the small and medium-sized sellers are self-employed. As a large enterprise, it seems that he has absolute control and is in a dominant position. But Chen Mo knows that if he is too demanding and tough on these people, it will be extremely easy to cause them to resist!
Just like the emperors in ancient times treated the common people, it seems that you can take life and death from the common people, but once the people's anger is aroused, you don't need to be the emperor anymore.
Therefore, Chen Mo rejected the method proposed by a senior executive: sellers must not be restricted from dual-platform operations. Once sellers are forced to choose one of the two platforms, they will definitely be rejected by users. The worst case scenario is that a large number of sellers will complain to Taobao. Suspected of monopoly, this situation cannot happen under any circumstances!
Furthermore, the reason why a self-employed person is called a self-employed person is because he is a free individual and you cannot control him at all!
You won’t let me open an online store in Letao?
Then can I just find someone to change my ID card and go get it?
Anyway, the goods are sent from me.
Therefore, this kind of thing cannot be restricted or restricted.
Ma Fu Bao very much agrees with Chen Mo’s views. What the Internet advocates most is the spirit of freedom. If you engage in coercion, you are going against the trend and will never succeed.
Then the Eight Great Vajras put forward some suggestions, but they were all temporary solutions rather than permanent solutions, and they only scratched the surface.
“The conditions for opening a store in Leda are great. If I were to put myself in another person’s shoes, I would definitely be happy to open a store in Leda.
It’s almost cost-free. Even if you can’t sell a few items, you can still make a profit without losing money. Why not? "Ma Fu Bao said.
Cai Congxin frowned and said worriedly: "Bezos is obviously an all-in stud. If they seize the opportunity, he will probably dig out a passable path from the middle of the mountain. Now We feel like we have no place to use our energy, it’s like being punched on cotton, we can only watch helplessly, it’s so frustrating!”
Chen Mo said solemnly: "If Bezos is allowed to revitalize the music, my eradication plan will be meaningless."
"Do you still think that our side has a big advantage? Even if the eradication plan fails, we are still the leader in e-commerce and nothing big will happen?"
"If so, I tell you, you are too young."
boom! ! !
A word to wake up the dreamer!
Everyone trembled!
Chen Mo suddenly expressed everyone's inner thoughts.
Yes, they still have a condescending attitude and think that Le Da is their prey!
As everyone knows, the roles of hunter and prey are reversed in just a moment!
No matter how big the treasure is, you may die!
No matter how hard Le Dao is pressed now, he can still survive!
"If we want to kill Leda with the help of e-commerce laws, we must force Leda to the point where selling fake goods is the only way left! Otherwise, the eradication plan will be ineffective and is just our own delusion."
Chen Mo said in a serious tone.
Ma Fu Bao struggled: "But we have millions of self-employed sellers, and we have no way to control them, let alone communicate with them."
Cai Congxin suggested: "Why don't we start a price war with Leda? Don't they have a 10% sales subsidy? Let's give it 15%! If not, let's give it 20%!"
"There is no point in doing this." Chen Mo immediately denied: "Giving high subsidies only prevents sellers from poaching existing Dibao users, but it does not prevent them from opening stores in Leduo."
"If it's like the food delivery war, where we all burn money to change users, I'm willing to pay no matter how much."
Just like the online ride-hailing war in the previous generation, the taxi drivers of Didi and Kuaidi took orders on both platforms in order to maximize their profits. In this case, Haibi's efforts to subsidize the drivers would not have any effect. .
The final solutions of both companies are to stop subsidizing drivers and vigorously subsidize users. In the end, whichever platform has more users and more orders, drivers will naturally go to that platform.
As soon as he thought about this, Chen Mo immediately said: "I think the current way to break the situation must be to shift the focus of competition from sellers back to users."
All the eight kings looked at Chen Mo: "Boss, what do you mean?"
Chen Mo: "It's very simple. First of all, we should not try to prevent sellers from opening stores in Letao. Instead, we should make them aware of the huge user traffic and huge profit margins of Diobao, and let them understand the importance of the Diobao platform."
"To put it more bluntly, it is to make sellers realize that Dibao is the real money-making platform. No matter how many preferential terms Ledu gives, it will be useless, forcing them to focus on running Dibao well. As for the store, as for Lecha, even if they open a store, in the end they will neglect it and shelve it, as if it had never opened."
Ma Fubao's eyes suddenly lit up: "This idea is amazing! Boss, since you have an idea, you must have a specific method, right?"
Chen Mo nodded: "First, from today we will start placing ads across the entire network to harvest traffic. Instead of placing ads on our website, we will directly go vertically to product pages. These ads will not promote products from big brands, but only those from sellers. "
"For example, we can place a pre-roll ad directly on our navigation website, TT homepage, etc. It only shows the products. When users click on it, they will enter the detailed page of the product. This method can be used to increase the transaction volume of small sellers and allow small and medium-sized sellers to Really make a lot of money, achieve wealth, and even financial freedom!”
In fact, this trick is a c2c model that was used badly by many e-commerce websites in the previous generation, but the effect is surprisingly good!
Especially after the introduction of the big data model, buyers have almost no privacy at all.
Big data knows everything buyers want to buy recently, what they are missing, and what they are interested in, and can directly push the corresponding pre-roll ads.
Although the effect of this mode becomes weaker in the middle and later stages, the click rate decreases.
But in the early days, this c2c model can be said to be incredibly effective!
Because no one knows that they have entered the clutches of big data.
Ma Fubao, Cai Congxin and other top eight treasurers are all workaholics. These people took a day off and then returned to China with the management to work normally. They had no intention of relaxing just because they had won a battle.
It is precisely because these people are serious and responsible that they can fully understand Le Dao's actions.
After Chen Mo arrived at the company, all members of the management team had already arrived in the conference room.
After Ma Fubao introduced the situation clearly in very concise language, Chen Mo couldn't help but frown.
The situation is really bad.
Small and medium-sized sellers are not as easy to talk to as brand sellers because there are too many of them!
It is no exaggeration to say that because Chen Mo allowed Daxia to enter the mobile Internet era ahead of schedule and successfully launched Dibao ahead of schedule, now everyone can open an online store and become a shop owner.
Most of the small and medium-sized sellers are self-employed. As a large enterprise, it seems that he has absolute control and is in a dominant position. But Chen Mo knows that if he is too demanding and tough on these people, it will be extremely easy to cause them to resist!
Just like the emperors in ancient times treated the common people, it seems that you can take life and death from the common people, but once the people's anger is aroused, you don't need to be the emperor anymore.
Therefore, Chen Mo rejected the method proposed by a senior executive: sellers must not be restricted from dual-platform operations. Once sellers are forced to choose one of the two platforms, they will definitely be rejected by users. The worst case scenario is that a large number of sellers will complain to Taobao. Suspected of monopoly, this situation cannot happen under any circumstances!
Furthermore, the reason why a self-employed person is called a self-employed person is because he is a free individual and you cannot control him at all!
You won’t let me open an online store in Letao?
Then can I just find someone to change my ID card and go get it?
Anyway, the goods are sent from me.
Therefore, this kind of thing cannot be restricted or restricted.
Ma Fu Bao very much agrees with Chen Mo’s views. What the Internet advocates most is the spirit of freedom. If you engage in coercion, you are going against the trend and will never succeed.
Then the Eight Great Vajras put forward some suggestions, but they were all temporary solutions rather than permanent solutions, and they only scratched the surface.
“The conditions for opening a store in Leda are great. If I were to put myself in another person’s shoes, I would definitely be happy to open a store in Leda.
It’s almost cost-free. Even if you can’t sell a few items, you can still make a profit without losing money. Why not? "Ma Fu Bao said.
Cai Congxin frowned and said worriedly: "Bezos is obviously an all-in stud. If they seize the opportunity, he will probably dig out a passable path from the middle of the mountain. Now We feel like we have no place to use our energy, it’s like being punched on cotton, we can only watch helplessly, it’s so frustrating!”
Chen Mo said solemnly: "If Bezos is allowed to revitalize the music, my eradication plan will be meaningless."
"Do you still think that our side has a big advantage? Even if the eradication plan fails, we are still the leader in e-commerce and nothing big will happen?"
"If so, I tell you, you are too young."
boom! ! !
A word to wake up the dreamer!
Everyone trembled!
Chen Mo suddenly expressed everyone's inner thoughts.
Yes, they still have a condescending attitude and think that Le Da is their prey!
As everyone knows, the roles of hunter and prey are reversed in just a moment!
No matter how big the treasure is, you may die!
No matter how hard Le Dao is pressed now, he can still survive!
"If we want to kill Leda with the help of e-commerce laws, we must force Leda to the point where selling fake goods is the only way left! Otherwise, the eradication plan will be ineffective and is just our own delusion."
Chen Mo said in a serious tone.
Ma Fu Bao struggled: "But we have millions of self-employed sellers, and we have no way to control them, let alone communicate with them."
Cai Congxin suggested: "Why don't we start a price war with Leda? Don't they have a 10% sales subsidy? Let's give it 15%! If not, let's give it 20%!"
"There is no point in doing this." Chen Mo immediately denied: "Giving high subsidies only prevents sellers from poaching existing Dibao users, but it does not prevent them from opening stores in Leduo."
"If it's like the food delivery war, where we all burn money to change users, I'm willing to pay no matter how much."
Just like the online ride-hailing war in the previous generation, the taxi drivers of Didi and Kuaidi took orders on both platforms in order to maximize their profits. In this case, Haibi's efforts to subsidize the drivers would not have any effect. .
The final solutions of both companies are to stop subsidizing drivers and vigorously subsidize users. In the end, whichever platform has more users and more orders, drivers will naturally go to that platform.
As soon as he thought about this, Chen Mo immediately said: "I think the current way to break the situation must be to shift the focus of competition from sellers back to users."
All the eight kings looked at Chen Mo: "Boss, what do you mean?"
Chen Mo: "It's very simple. First of all, we should not try to prevent sellers from opening stores in Letao. Instead, we should make them aware of the huge user traffic and huge profit margins of Diobao, and let them understand the importance of the Diobao platform."
"To put it more bluntly, it is to make sellers realize that Dibao is the real money-making platform. No matter how many preferential terms Ledu gives, it will be useless, forcing them to focus on running Dibao well. As for the store, as for Lecha, even if they open a store, in the end they will neglect it and shelve it, as if it had never opened."
Ma Fubao's eyes suddenly lit up: "This idea is amazing! Boss, since you have an idea, you must have a specific method, right?"
Chen Mo nodded: "First, from today we will start placing ads across the entire network to harvest traffic. Instead of placing ads on our website, we will directly go vertically to product pages. These ads will not promote products from big brands, but only those from sellers. "
"For example, we can place a pre-roll ad directly on our navigation website, TT homepage, etc. It only shows the products. When users click on it, they will enter the detailed page of the product. This method can be used to increase the transaction volume of small sellers and allow small and medium-sized sellers to Really make a lot of money, achieve wealth, and even financial freedom!”
In fact, this trick is a c2c model that was used badly by many e-commerce websites in the previous generation, but the effect is surprisingly good!
Especially after the introduction of the big data model, buyers have almost no privacy at all.
Big data knows everything buyers want to buy recently, what they are missing, and what they are interested in, and can directly push the corresponding pre-roll ads.
Although the effect of this mode becomes weaker in the middle and later stages, the click rate decreases.
But in the early days, this c2c model can be said to be incredibly effective!
Because no one knows that they have entered the clutches of big data.
