Chapter 974: Pricing of Mini Cars

On the morning of September 1, the senior management meeting of the Flower Planting Company officially began.

More than half of the senior executives agreed to open up the power lithium battery to the outside world, but everyone agreed that the best technology should be kept for themselves, and the second-rate technology should be open to the outside world.

Chen Changliu smiled and looked at Liu Yang, general manager of the lithium battery business unit.

"Mr. Liu, you have heard that everyone agrees to open up power lithium batteries to the outside world, and you agree too.

But I also have a request, that is, the best technology is reserved for our own use, and the secondary technology is open to the outside world.

And my requirement is that the power lithium battery of this level of technology must reach the performance of the mainstream power lithium battery on the market.

If your lithium battery division can do it, then start to set up a power lithium battery subsidiary and officially open it to the outside world!"

Liu Yang looked at everyone looking at him. Although there was pressure, he still said firmly:

"Boss, no problem. In the past few years, our lithium battery division has consumed the most R\u0026D funds except for the wafer division.

So these R\u0026D funds are not thrown in for nothing. I dare say that the energy density and packaging process of our power lithium batteries are the best.

Some time ago, we got a new energy vehicle from a certain Di. When we disassembled the battery, we found that our technical performance was definitely 15 to 20 percentage points better than the other party."

Looking at the confident Liu Yang, everyone in the conference room laughed, and they had more confidence in the company. At the same time, they looked at Chen Changliu with admiration in their eyes.

You have to know that three or four years ago, Chen Changliu established the power lithium battery business unit and invested a huge amount of research and development funds. They are still wondering if they have finally made a wrong step.

Although the launch of new energy vehicles has a certain popularity and sales volume, compared with other businesses, they still feel that the boss has finally made a mistake and finally acted like a human being.

But they did not expect that the new energy subsidy policy issued by the government would directly push Chen Changliu, who had just become a little bit of a human being, to the height of perfect layout.

Because they are all top figures in the industry, of course they know what the issuance of this policy will bring to power lithium batteries.

Chen Changliu was too lazy to guess the thoughts of his executives. After ending this topic, he continued:

"The next topic is that today's meeting will determine the final price of the mini car, and the new product launch conference will be officially held on September 25.

Chen Yanfeng, let me introduce the cost of the mini car to everyone."

Chen Yanfeng did not even look at the information, and spoke directly.

"Boss, leaders, take the mini car with a range of 120 kilometers as an example. The body weight is 1260kg. The weight of steel required for this micro body structure is about 7,000 to 8,000 yuan, so let's calculate it as 7,500 yuan.

In order to reach a maximum speed of 105 kilometers per hour, we use a 20kW drive motor, which costs about 2,500 yuan.

In addition to airbags, the body configuration of a car must be at least 2,500 yuan. If it is lower, it may not meet the requirements.

If airbags are added, the price of one airbag is about 1,500.

In terms of batteries, if our lithium iron phosphate battery wants to achieve a range of 120 kilometers, it must be equipped with a 10.8 kWh battery.

Based on the lowest cost price we can get now, the cost price of a lithium battery per kWh is 2,700 yuan, so the cost price of a battery pack of 10.8 kWh is 29,000 yuan.

The body + configuration + motor + battery is about 39,000 yuan. If two airbags are added, Then, that is 420 million yuan.

Next, excluding the production cost of materials, publicity costs, factory management and depreciation, which account for about 20% of the price. At this time, it can be shipped.

Of course, it should be noted here that the R\u0026D cost has not been calculated.

Then it costs about 1,000 yuan to transport the car's logistics and storage costs.

Then the cost price without airbags is about 47,400 yuan, and the cost price with airbags is about 51,000 yuan.

Of course, as mentioned before, we want to sell directly, so we don't have to add the 10% sales cost to dealers.

And our car performance and endurance meet the new energy vehicle subsidy policy just issued, plus the local subsidies, it is estimated to be about 35,000.

Then according to the cost price with airbags, the cost price of a car is 16,000 yuan. "

After listening to Chen Yanfeng's explanation, everyone looked at Chen Changliu again. If there is no subsidy, the cost price of a mini car is actually about 50,000 yuan. How can it be sold?

It seems that the boss is still very good. He can predict the subsidy policy early.

If Chen Changliu knew that they thought so, he might feel embarrassed, because when he decided to make a mini car, the cost of lithium batteries was not that high.

At the beginning, the cost of one kilowatt-hour was only about 1,500 yuan. If you calculate it this way, you can learn from a certain mini car in the previous life. There is no airbag. If you save a little more, the price of the car with a range of 70 kilometers is about 30,000 yuan, which is not a loss. It is still possible to make a thousand yuan per car.

However, when he knew that there would be a subsidy policy for new energy vehicles this year or next year at the latest, Chen Changliu directly rejected the car with a range of 70 kilometers and set it at 120 kilometers.

After the policy standards were issued this time, Chen Changliu calculated that he could make a little over 10,000 yuan by selling a car with a range of 120 kilometers for 30,000 yuan, which seemed a bit excessive.

However, when he thought that the Sylphy could still make a profit from a price reduction of 130,000 or 140,000 yuan to 70,000 yuan, then he had made a lot of money before, so what should he be ashamed of?

Finally, after discussion, the prices of three models were determined: low-end, medium-end and high-end.

The version with a range of 120 kilometers without airbags is priced at 32,800 yuan.

The Hongmeng with a range of 120 kilometers with airbags and some auxiliary functions is priced at 35,800 yuan.

The high-end version with a range of 170 kilometers is priced at 46,800 yuan.

PS: The typos were corrected after they were updated.