#161 - Confirm the number of places

After finalizing the Audi dealership quotas.

The dealerships that obtained these quotas were all very well-known local car dealerships, each with considerable strength.

Even the weakest of these dealerships was significantly stronger than Liu Zihou's Liu Group.

Now, Lu Haifeng was further dividing the areas based on their applications.

For situations where multiple applications came from the same area, some coordination was required.

Of course, Lu Haifeng had also left himself some room to maneuver, stating that this was only a preliminary agreement and that the number of dealerships in each area might increase in the future.

The dealerships that received quotas had no objections to this, as it was perfectly normal practice, and almost every car company did the same.

Moreover, Lu Haifeng had already told them that he would not grant any individual or company exclusive car dealership rights for any particular area.

Thus, they only had two choices: agree to Lu Haifeng's conditions or refuse.

For these dealerships, refusal was absolutely impossible; they had traveled all this way for the Audi dealership rights.

Even if the market share they obtained was much smaller than expected, it was still better than returning empty-handed.

On the contrary, they were all happy; although the area they were authorized to represent was not as large as they had imagined, and they did not obtain exclusive dealership rights.

However, as the first batch of overseas Audi car brand dealerships, the area they currently represented was still very large.

Currently, there were only these hundred Audi 4S stores in the entire overseas market. If they could seize this first wave of dividends, the profits would be very considerable.

After all, the first person to eat a crab always gets the most profit, which is absolutely true.

Of course, the more dividends they received, the more benefits they would naturally bring to Audi cars.

Once Audi cars were launched and sold overseas, relying on these dealers would definitely allow them to quickly open up the market and gain huge sales and revenue in a short period of time.

Moreover, this time, Lu Haifeng also charged a considerable agency fee and security deposit from these dealers.

Audi cars charged each authorized store a 10 million agency fee and a 10 million security deposit, which directly increased Audi cars' revenue by two billion.

This two billion revenue was still very terrifying. Based on the current lowest version price of Audi A4, it would take more than 8,000 cars to achieve this much revenue.

Moreover, this was only revenue, but the net profit was definitely not much. However, this two billion security deposit authorization fee was definitely pure income.

As for the security deposit being refundable, that was just talk. Have you ever seen a manufacturer refunding the security deposit?

These dealers were also very clear that, to put it bluntly, the security deposit was like a meat bun thrown to a dog—gone forever.

They were still willing to accept this situation because the returns it would bring them would definitely far exceed the investment.

This time, the dealers brought Lu Haifeng two billion in security deposits and agency fees, which also made him a little dumbfounded. The money came too quickly!

The raw materials for the product were still unknown, yet it had already brought him two billion in cash.

This was only the first batch of authorized dealers. If the global channels were all completed in the future, how much cash would it bring him?

At the same time, this also reflected the huge profits of car companies today. Look at Audi cars, which have now authorized 100 stores, and already have a revenue of two billion.

The authorization fee profits of those mature car brands, such as Benma Baolai, are even higher. Although their authorization fee is only half of Audi cars, they have more authorized stores.

Those so-called car giants have hundreds of car 4S stores even in Daxia, and at least thousands worldwide. The income from collecting security deposits and agency fees is still very terrifying.

At this time, Lu Haifeng was somewhat expectant. If this speed continued to develop, he would receive security deposits and authorization fees until his hands were soft.

Just thinking about it, he knew that if he could develop thousands of car 4S stores around the world, how much revenue would it bring to Audi cars?

Now, those overseas dealers have all achieved the results they wanted, and returned with satisfaction after leaving a sum of security deposits and agency fees.

For them, this little agency fee and security deposit did not matter at all. What they cared about was obtaining the Audi car dealership rights. As long as they obtained the dealership rights, could they not earn back this money?

Now, after Lu Haifeng sent away the overseas dealers, he had already begun to ponder overseas pricing and expansion.

Now that he had these authorization fees, coupled with Audi car's profits during this period, so much capital could completely start the expansion plan again.

As for overseas pricing, Lu Haifeng, after thinking about it again, finally decided that the overseas price of Audi A4 would only be 20% higher than the domestic price.

Of course, this was the price for supplying goods to overseas dealers. As for tariffs, freight, labor costs, etc., they would have to bear these costs themselves.

Then, they would determine the pricing and sales launch based on the total cost after arrival and considering the profit margin Audi cars gave them.

If he did not restrain them, those blood-sucking dealers might set the price very high.

Otherwise, if sales did not come up and overseas consumers did not buy it, then Lu Haifeng's interests would be lost.

Moreover, what he wanted was to occupy the huge overseas car market, not to become a tool for those dealers to make money.

As for setting such a high price, there was nothing wrong with it. He had no pressure to earn overseas money.

Although it was indeed more expensive than domestic ones now, so what? His product quality and performance were so good, shouldn't it be sold at a higher price?

He was not like some domestic companies, whose products were terribly expensive in China, but very cheap abroad, fleecing their own country's consumers to subsidize foreign consumers.

Since it was an export product, then he had to slaughter them fiercely, that was the hard truth.

Although such a high price seemed to have no advantage over those overseas car companies' cars, price was not the standard for measuring a product.

As long as the product quality was good, he was not afraid that they would not buy it. He held all of this in his hands.

After the price was set, Kan Haifeng did not stop. Now, the total orders of Audi cars had exceeded 500,000 units, and the reputation and word of mouth of the Audi car brand could be considered completely established.

Then, it was time for Audi cars to start researching and developing the next model of Audi cars.