Chapter 970 The hunter becomes the prey
Does Boss Ma really think Chen Mo is shameless?
Of course not!
It's just that Boss Ma has always had the idea of building an online shopping platform and building a product ecosystem. However, now all his ideas have been completed by Chen Mo, which makes him feel extremely desperate!
He didn't think Chen Mo was shameless, but he was incompetent and furious!
This is the so-called mentality of hating others and laughing at others.
If this online shopping platform was created by Ma Fu Bao, then he would definitely be touting it everywhere, saying how much he has contributed to small businesses and how many jobs he has created for the people.
But he didn't do this...
That's shameless!
How shameless!
However, just when both Shang Li and Ma Fubao were angry and angry about the rise of the Dabao platform.
Another piece of news that shocked people across the country was released on the Dabao platform!
“Double Eleven event starts!”
“All shops in Dibao will get 100 off for purchases over 200, and can be used across stores. There is no upper limit!”
Users were stunned when they saw this pop-up window.
Then everyone went crazy! ! !
"100 off for purchases over 200? Isn't this a 50% discount?"
"And it can be used across stores, not just one store!! Oh my god!!!"
“Much more cost-effective than buying things in a physical store!”
"Don't say anything, just buy, buy, buy!!!"
All users went crazy and went to various stores to buy like crazy!
And you have to buy something worth 200 yuan to start, after all, this is the only way to get a discount!
Because this was his first Double Eleven event, Chen Mo didn't dare to do anything wrong. All the goods on the shelves of the store are real and really cheap.
In later generations, many merchants will raise prices before Double Eleven, and then lower prices on Double Eleven. In the end, users find that the prices are not as cheap as usual, and they gradually stop participating in Double Eleven.
Of course, these goods, such as clothes, daily necessities, etc., are all goods at the bottom of the box and cannot be sold in the store.
If merchants were really asked to do activities at a loss, they would not be willing to do so.
It's just that the sales effect of these products that are sold at the bottom of the box is incredibly high!
For example, there is a library.
Ye Quan, the boss of Daxia District who owns a library, doesn't take Taobao.com too seriously.
It was because a friend in the business community strongly recommended it that he let Youku open a store in Dabao with the attitude of giving it a try.
And because Taobao asked for a Double Eleven event of 100 off for spending 200 or more, Ye Quan didn’t even think about it, and just asked people to put all the unsold clothes on the shelves, and then he could eat, drink, and play. Playing, I didn’t take this activity to heart at all.
However, when Ye Quan was drinking and picking up girls at the bar...
Jingle bell bell~~~~
His cell phone rang.
It was the person in charge of Yiku Daxia District who called.
"Hello? Do you have anything to do with me?" Ye Quan said a little impatiently.
"Old...boss...something big happened!!!"
The person in charge, Li Jian, said with a trembling voice.
"Big deal? What big deal?" Ye Quan was stunned.
"Sold out! All sold out!!! It only took half an hour!!!"
"Wait a minute...what's sold out? Li Jian, can you stop being so arrogant and calm down?"
"Yes, yes, the boss is like this. Didn't we open a store in Dabao? As a result, the effect was so good!!!
Within half an hour, all categories of products we put on the shelves, including clothes, pants, scarves, gloves, and even a pair of socks, were sold out! "
"What?!"
Ye Quan suddenly lost his composure and pushed the beauty in his arms to the side.
Then, with the beauty scolding her like "You're crazy," she hurried outside the bar.
"Where are the specific data? Tell me quickly!"
"In 3 minutes, the sales volume of our Daobao store exceeded 100 million! All products were sold out in half an hour!
Total sales reached 380 million! ! ! "
boom! ! !
Hearing this number, Ye Quan was so shocked that he froze in place! ! !
What the hell! ! !
Sales exceeded 100 million in 3 minutes?
Everything sold out in half an hour?
Total sales as high as 380 million?
You know, what he puts on the shelves are all ballast goods that cannot be sold!
Ye Quan even wanted to package those gadgets for millions to small traders and let them sell them!
"Is this treasure hunting network so scary?" Ye Quan swallowed his saliva and asked with a trembling voice.
"It's quite scary! Not only us, but all the products in various stores that opened tonight are almost sold out!
Just a cross-store activity offering 100 off for purchases over 200 made these users feel as if things were free and they started buying like crazy.
etc……
It seems that Dabao.com has updated the announcement!
What the hell! ! ! ! "
"What's wrong? Oh, you're talking! You're making me anxious!!!"
"Boss, Diabao.com has issued a huge banner announcement, which reads: Warmly celebrate Dabao.com's Double Eleven sales data exceeding 5 billion!"
"this……"
Ye Quan was frightened!
5 billion?
In just one day, sales exceeded 5 billion?
No one understands what this means better than businessman Ye Quan!
This means that Daxia’s shopping model has been completely changed!
This represents the arrival of a new era. Online shopping will become more and more popular in the future, and offline channels will become weaker and weaker!
"Li Jian, hurry up! Arrange for someone to put all offline categories of clothes in Yiku for sale on Dabao.com!
A new era is coming, and we must actively seize the opportunity! "
"Yes, boss!"
hang up the phone.
Ye Quan breathed heavily, unable to calm down for a long time.
"Those big guys who are engaged in offline channels and physical stores are probably going to be beaten to death by Chen Mo..."
The other side.
When Shang Li and other big bosses saw that the Double Eleven event of Dabao.com had exceeded 5 billion in sales, all of them looked pale and their hands and feet were trembling, just like Wu Laoer next door who had cerebral thrombosis.
"It's over, it's completely over now!"
"Not only did we fail to stop Chen Mo's iPod, but Chen Mo stole it from our hometown!"
"What should we do, Mr. Shang? If we let Diabao.com continue to develop like this, our physical store will be finished!"
"I already have supermarket brands here that require good locations for free, otherwise they will be removed from the shelves and they will go through the Taobao channel!"
How did traditional supermarkets make profits in 2001?
By selling products?
nonono!
The bulk of their profits are not based on products, but on charging high "ranking fees" from brands!
The so-called ranking fee means that after you pay, I can place your product in a conspicuous position. The higher the fee, the more conspicuous the position.
If you don’t pay, it doesn’t matter how big your brand is, we just won’t give you a place here!
Therefore, many brands have no choice but to pay high ranking fees and then transfer this cost to consumers.
Even so, the ranking fees are getting higher and higher every year, resulting in many brands having high sales, but they are still losing money.
Now that Dibao.com has appeared, many brands that were already struggling on the edge of bankruptcy have decided to give it a try!
Instead of continuing to humiliate yourself by paying money in offline channels such as supermarkets, it is better to try emerging online shopping platforms.
If you succeed, you will no longer have to be controlled by the supermarket!
Shang Li also looked ugly.
Because he just heard from merchants that some brands have requested to reduce ranking fees and booth fees.
If Dibao.com continues to rise, this kind of money you can make while lying down will never be available again!
But……
Shang Li couldn't think of any countermeasures!
He doesn’t understand online shopping!
Thinking about it, I actually threatened Chen Mo to cut off his iPod sales channels...
This is simply ridiculous!
The current situation has been reversed!
The hunter becomes the prey.
The pressure suddenly came to Shang Li and the others!
Also feeling the pressure is Ma Fubao.
Boss Ma was really unwilling to have his idea made by someone else.
So Boss Ma was anxious to hold a meeting of the Eighteen Arhats of Ali Company overnight: "You have all seen the performance of Taobao.com. I have mentioned this to you before, and you all said it is not yet time. What about now?
Did you let someone get there first? "
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