Chapter 466 Inheriting Father's Will

100,000 sets of MP3, as expected, did not even stimulate a floating point.

In just three seconds, it was sold out.

The shortest school intranet group buying in history happened.

Then, the Xiaonei forum exploded, and some people were triumphant, showing off in a high-profile manner, saying how and how they operated, and successfully snatched it.

More people are complaining endlessly, not getting it, so uncomfortable.

Next, many great masters in the school posted some popular science posts, telling everyone how to increase the success rate of snapping up.

To sum up, there are four points: first, the computer configuration is better; second, the network is better; third, because of the delay effect, you have to keep clicking the purchase button before the page brightens, and then click after the page brightens and the group buying starts, it will be too late ; Four, choose members to purchase online payment instead of cash on delivery.

For Xiaonei, of course, it is hoped that all college students will use online payment.

But after all, some people are so cautious that they don't even open online banking.

Cash on delivery will be chosen for each group purchase, which will increase the difficulty of operating Xiaonei, and the funds must be transferred by Shentong, which is both troublesome and affects efficiency.

In view of the rush to buy, Shi Jinglin asked for instructions, suggesting that future group purchases on Xiaonei.com should only be paid online through the member purchase platform.

Zhou Buqi waved his hand and let her decide for herself.

What he thought about was, what should he do next?

MP3 group buying has been a great success!

This shows that this integrated online and offline model of "design, manufacture, distribution, and retail" is likely to succeed. Of course, limited by the number of college students, this model will not be successful in the short term.

But it doesn't matter, let's explore the pattern first.

After a few years, when e-commerce becomes more popular, JD.com grows stronger... relying on JD.com's powerful logistics and distribution system and the brand awareness of Xiaonei.com, it is absolutely possible to make this model bigger and stronger.

Zhou Buqi called He Yang to the office and asked him, "How much does Lenovo MP3 cost?"

"Ah?" He Yang was stunned for a moment, then shook his head: "The MP3 business line has no place in Lenovo, and I haven't paid attention to it."

Zhou Buqi was a little helpless, "Then what are you concerned about?"

"PC!"

"Okay, then tell me some cost data of the PC. Well, if it involves some confidentiality, you don't need to say it."

"How can there be any secret?" He Yang shook his head indifferently, and looked at him in surprise, "Boss, are we really going to make hardware? This direction is..."

Zhou Buqi waved his hand and interrupted him, "We'll talk about whether we want to make hardware or not. Let's talk about the cost first."

He Yangdao: "Specific data... Lenovo's computer accessories are purchased from outside and then assembled in China. Different models and different time periods have different cost ratios. There is only a general idea."

"Well, you say."

"Material cost, generally around 20%..."

"20%?"

Zhou Buqi frowned slightly. The material cost of a laptop accounted for only 20% of the selling price?

He Yang looked at him strangely, "Aren't all electronic products like this?"

Zhou Buqi twitched the corners of his mouth. The MP3 sold this time, because of an accident during the production process, a batch of goods were destroyed, and the material cost was pushed up to 160 yuan.

The group purchase price is 299 yuan, and the material cost accounts for 54%... It is really conscientious.

He Yang saw his surprise and said calmly: "This is the marginal cost. The cost of producing a car is huge. If 10,000 cars can be produced, the cost of a single car will be greatly reduced. Lenovo is the world's No. A major PC manufacturer with the lowest marginal cost in the industry. Although I don’t know much about the MP3 industry, the electronic product industry is basically the same. How much can a high-end MP3 player with a price of more than 1,000 yuan sell? Like Blue Devils and Newman, they can sell It’s not bad to produce tens of thousands of units, but the marginal cost is high when the sales volume is low. I estimate their material cost should be between 25% and 30%.”

"I know this truth. You then talk about Lenovo's PC, which is very informative."

"In addition to 20% of the material cost, there is another 5% of the processing cost, which is outsourced to the foundry to assemble the machine. Domestic labor is cheap, which is also a major advantage of domestic manufacturing."

"anything else?"

"The cost of design and publicity is about 15%."

"Um."

"Then there is the project operating cost. Lenovo is the big head in this aspect. Mr. Liu kept cutting expenses when he was there, but the effect was not good. After Mr. Yang took over, the effect was even worse."

"How many?"

"About 15%."

Zhou Buqi cursed in his heart, what a shame!

This operating cost includes warehousing cost, quality cost, after-sales cost, business cost, intellectual property cost, logistics cost, market material cost and so on.

It looks dazzling, but it is basically a small fight.

The money was taken by some people.

However, compared with some large state-owned enterprises, they are still conscientious, but the two barrels of oil that receive huge subsidies and preferential policies from the state every day suffer huge losses from time to time?

He Yang said indifferently: "What can't even Mr. Liu solve, can Xiao Yang solve it? Just wait and see, I think Lenovo will come up with a big deal sooner or later."

That's what I said.

According to the WTO agreement, the government shall not provide tax relief or additional subsidies for export products. However, in order to promote exports, expand production capacity, create jobs, and stimulate GDP in my country. The effect is that the cost of export products can be greatly reduced, thereby reducing overseas retail prices. Then we made in China can compete with those international giants with a huge price advantage.

So there is a basic social phenomenon at the moment. Aunts travel abroad, go to shopping malls, and then start snapping up like crazy, like locusts sweeping across the world, shocking the world.

Just like the panic buying on Xiaonei.com, it doesn't matter whether there is demand or not. You have to buy it even if it is useless, even if most of the products you buy are made in China, you have to buy it. Because it is so cheap, you can earn money if you grab it, and you have to buy the toilet seat cover.

State-owned enterprises such as Moutai, Haier, Gree, Konka, and Changhong have official endorsements, and negative public opinion will be controlled.

However, in 2009, a group of corporate moths were eliminated, which greatly reduced operating costs, but offended a large number of people.

Since then, it has lost the color of a state-owned enterprise and has become a real private enterprise, and there is no official protection. Then something big happened, and all kinds of unfavorable public opinion came and went.

As social psychology says, the group is ignorant, but the individual is aware. When the blind obedience of the group overwhelms the rationality of the individual, the originally independent rationality will be overwhelmed by the ignorance and madness of the group.

Coupled with some special public opinion guidance, Lenovo's brand image will plummet.

Of course, He Yang didn't know what would happen in the future, but he analyzed from a management perspective that Lenovo's PC project accounted for as much as 15% of operating costs, which was simply absurd. If it is not completely solved, there will be big problems in enterprise management.

Zhou Buqi waved his hand, this matter is too deep. Even Boss Liu's level is stuck and he can't extricate himself. It's better for him, a junior, to pretend he doesn't know.

"What about the dealer's cost? This is the big one, right?"

"Well, about 30%. Basically, the profit of Lenovo's computers is about 10%, which is the same as that of the same industry."

"Hey! I knew it!"

Zhou Buqi sneered inwardly.

These days, the traditional distribution model is the biggest vampire, raising prices crazily.

Later, when e-commerce started, it really changed the industry structure, greatly improved social efficiency, and lowered social costs.

For example, the material cost of the Apple mobile phone, which is scolded as the most black-hearted, is about 35%. But the distribution model under the new environment can allow Apple to greatly reduce expenses in this link, thereby obtaining huge profits.

Domestic mobile phone brands are very conscientious. The material cost of Huawei mobile phones can reach about 50%. Xiaomi is even more exaggerated, and the cost of materials can reach 75%. For a 3999 yuan mobile phone, the cost of materials alone exceeds 3000 yuan, and there is still a profit margin of about 3% in the end, which shows that the management level is high and the operating cost is low.

Zhou Buqi squinted his eyes, and said coldly: "Compared to Lenovo, 30% of the dealer's cost can be cancelled! 15% of the design and publicity cost can also be cancelled!"

"ah?"

He Yang was taken aback for a moment, not quite understanding what he was talking about.

"What do you think is the normal operating cost of an electronics project?"

"5% is the average line, if done well...it can be lowered to 2%-3%."

"Even if it's 5%, the total can be reduced... 30 plus 15 plus 10 can reduce the cost consumption by a full 55%. Lenovo's profit is 10%. Even if we pursue higher profits, we need 25% of the profit. There is also room for a 40% price cut. For a computer with the same configuration, Lenovo sells it for 5,000 yuan, and we sell it for 3,000 yuan. What do you think of the competitiveness of this market?"

He Yang was stunned and stunned, "Old...boss, don't be kidding, you want to produce computers?"

He figured it out, and he knew all too well what it was like to assemble a computer.

The technological content is almost zero.

All the modules are shipped back from abroad, and they are all designed in a fool-like way. During the process of processing and assembling, it is impossible to install them wrongly. Although Yongyan Electronics Factory is not very good, it is not too difficult to make a computer.

Zhou Buqi curled his lips, "How many computers can you sell in a year? You can't make much money with that amount of sales. Besides, it's not easy for me to fight with Boss Liu."

He Yang breathed a sigh of relief, and tentatively asked, "Then what are you going to do?"

Zhou Buqi pondered for a long time, as if he had made up his mind, he said slowly: "A son is a son, and he has to bear some unfulfilled ambitions of his father."

Relying on unmanned driving technology, Baidu seems to be turning around. Although I have been away for many years, I am still very happy in my heart, and feel that the stock price can take off.